Biography of Spyros Peter Goudas
Σπύρος Πήτερ Γούδας ΓΟΥΔΑΣ Βιογραφια
This Biography is dedicated to:
All people moving to another country, facing a new culture, language and surroundings,
without any friends or any money.
Young people who can learn from his experiences.
Those who are depressed and are feeling as though the world is crashing around them,
due to bad luck or serious injury.
Educational groups and universities for their studies and analysis.
Suppliers around the world who share with him the satisfaction of delivering the best the world has to offer.
Millions of consumers, so they may experience the joy and satisfaction he feels,
knowing that he has done and he is still doing the very best.
The competition, which he knows will examine his biography very carefully.
We trust they will finally understand that his motive is, and always has been,
to provide the consumer with the very best, and maybe they can try to do the same.
This is a solid testament of his desire to share feelings, experiences, accomplishments,
the highs and lows, with his customers, general public, supporters, friends and even the competition,
whose respect he feels that he has earned.
Dear Friends, Customers and Readers:
Spyros Peter Goudas has given his permission to have this biography of his life compiled and published.
He wishes to acknowledge the loyalty of all his employees, both domestic and abroad.
He thanks the media, who have written and published favourable articles over the years.
The life and tireless efforts of Mr. Goudas is an inspiration to all of us, especially to all new Canadians.
He, therefore, dedicates this book to all the immigrants in Canada, who in their own way shaped
the path of this beautiful country.
The stories and articles have been written and recorded as they were told.
We urge you to read this book with a lot of patience and understanding.
Forgive any errors of ommision and commission.
Please reserve any judgments and comments.
A special gesture of appreciation
Prior to the final completion of this biography, Mr. Goudas, gave a few draft copies to some of his close friends and coworkers, and asked them for their opinion.
One of these copies got to the hands of Mrs. Amani Saif.
Even though she did not know Mr. Spyros Peter Goudas in person, Mrs. Saif was so inspired and impressed with everything she read, that she spontaneously drew his portrait with great success.
She sent him the portrait via e-mail, along with the following brief note, filled with a lively and genuine review of his biography. We thank her.
The Biography of Mr. Spyros Peter Goudas
Mr. Goudas’ biography takes you on a special journey; one that is as interesting, dramatic,
eventful and pact full of wisdom as any major work of literature.
From the time young Spyros begins his work at a clay factory to the time Goudas Foods becomes
an international symbol for quality, Mr. Peter Spyros Goudas delivers great inspiration for hard work,
determination, building standards for excellence and ongoing contribution to all people.
Upon reading the full biography, I felt as if I had entered Peter Spyros Goudas world.
I re-examined his picture on the book cover. His facial expressions matched the stories in his life.
There was intensity where life has been intense, and grace where dreams have been fulfilled.
To you, Mr. Goudas, I dedicate this portrait to express my gratitude
for sharing your biography with all readers and myself.
With great appreciation, Amani Saif
It was the middle of World War II.
The German army entered Greece and installed their war machine base in an area 12 kilometres southeast of Athens, close to Kalamaki Beach.
Just outside of the German camp, there was a very small house made from clay bricks.
The occupants were: Panagiotis and Thekla Goudas, along with their four-year old son Nikos.
Panagiotis Goudas was a police officer, the kind of officer who was not there to "catch a thief" or "solve a big murder case"; but a quiet man whom the police force used for mostly public relations.
Panagiotis Goudas SHORT BIOGRAPHY
Thekla Goudas, originated from Smyrna (Asia Minor)
Thekla, SHORT BIOGRAPHY
Between 1915 and 1922 the modern nation of Turkey emerged from the ashes of the Ottoman Empire. The rise of nationalism under the leadership of Mustafa Kemal brought with it clashes between the Ottoman's and the ethnic Christian minorities that had lived together for many centuries.
The conflicts led to several wars between the Ottomans and Greece, resulting in many massacres and atrocities by both sides. There were hundreds of thousands of deaths, as well as the forced evacuations of Ottoman Greeks and Armenians.
The rest of the world did not intervene and turned a blind eye to the genocide.
These videos were made from rare film clips and news stories of 1922 which capture the pillage, and destruction of the Greek enclave of Izmir (Smyrna).
(In the spring of 1919, Mustafa Kemal)
(Greece - Turkish War)
(part 1 Σμύρνη 1922. Οι Τούρκοι σφάζουν τους αμάχουs in Greek)
(part 2 THE DESTRUCTION OF SMYRNA 1922 [english subtitles] )
( part 3 Smyrna 1922 )
(part 4 , At the water front of Smyrna and Y.M.C.A IN 1922 )
On the 29th of March, 1942, Palm Sunday, Thekla, a very pretty, 27 year old, gave birth with the help of a midwife to a healthy baby boy whom they named Spyros.
The midwife received as payment for assisting the birth, "a broom".
For the next few years until the war ended, the boy witnessed many executions right in front of his home.
As a consequence, he became accustomed to words like "anger, curfew, blackouts, sirens and machine guns".
In his innocence, he never really thought that all German soldiers were that bad, because on
one occasion he burned the bottom of his feet attempting to step on "pirina" which resulted in
a severe burn on the bottom of his foot. "Pirina" was used at the time as a method of
heating the home. It was made from crushed olive seeds.
After a few days the burn turns into a big bubble covering almost all the bottom of his foot.
As a consequence of his condition, his mother, took him to the nearest portable German Hospital where a young German doctor came in to examine the situation.
Spyros still can visualize the German doctor examining the foot burn very carefully.
While the doctor was examining, Spyros was looking at the doctor in the eyes, which were like blue beautiful marbles, he wished to have.
Thekla had another child in 1944, Stefano.
The next clear picture in his mind is the time that the war ended, the Germans were leaving the camps, and all the neighbours were gathering, to wave good-bye, witnessing the relief felt by both parties.
World War II was over! However, there were internal political problems in Greece, which caused more fightings and executions.
The guerilla army of ELAS (National People's Army of Liberation) under the leadership of the KKE
(Communist Party of Greece), led the resistance to Nazi occupation during the War.
Inspired by the success of Tito's partisan army in Yugoslavia, ELAS held two-thirds of the country in February 1945, at which time a truce was negotiated with the Royalists (Monarcho-fascist Greek army).
In October 1946, ELAS launched a campaign to win control of the whole country, and received support from
neighboring Yugoslavia, Albania and Bulgaria. Despite the presence of British troops and aid from the US,
the Royalists were not expected to last long against the guerillas.
After the defeat of the communists in the civil war, communists, members and supporters of the KKE were persecuted and sent into labor camps, while their children were designated as "orphans" and sent to church schools for "re-education.
As the time passed by, 1947, Thekla gave birth finally to a girl named Marina.
Panagiotis tried to raise the family within the confines of a very small
wage due to the shortened funds from the Greek government
(the lowest paid workers at that time in Greece, were police officers,
teachers, and postal workers.)
In the one and only public school in Kalamaki, located right at the beach and
equipped with three teachers, Mrs. Sofia, Mrs. Aspasia, and Mr. Hatsioannou,
(nicknamed by the kids, "Kounavos").
We would like to point out that during this era in Greece during World War II,
and the years following, there was no such thing as Kindergartens or Preschools even after the war because Greece was plunged into a period of Civil War.
When Peter was approximately 3 years old he was entered into Grade 1.
He completed Grade 1 and was about to return to school for the next year
anticipating promotion to Grade 2, but that did not happen.
He had to repeat Grade 1 again because of his age.
This trend continued until he was age 7.
By that time he was able to teach Grade 1 with his eyes closed and to give teaching tips to the newcomers.
As a result, he was able to read books way beyond his age level.
We are not referring to children's books or comic books. He was able to read some of the greatest Classics ever written.
For example: Les Miserables by Victor Hugo, Oliver Twist by Charles Dickens, The Three Musketeers by Alexander Dumas, The Tale of Two Cities, David Copperfield by Charles Dickens, Wuthering Heights, Jane Eyre, Gulliver's Travel, The Life of Emil Zola, From the Earth to the Moon, Around the World in 80 Days, Cyrano de Bergerac, Robinson Crusoe, Great Expectations, Michaeal Strogoff by Jules Verne, Robin Hood, Ivanhoe, The Song of Hiawatha, 20,000 Leagues Under the Sea, Count of Monte Christo, etc., etc.
Later on in his life he discovered that Robinson Crusoe's by Daniel Defoe story and location was set on the island of Tobago.
It is important to say that later on in his life that he wrote a few books which refer to this island and culture.
He was an avid reader with a photographic memory.
He could actually look at the pages for a few seconds and read the contents in his mind later.
Maybe he developed this gift due to the fact that electricity was very, very expensive back then, he read books under his blanket with a small flashlight or by candlelight.
We will discuss his reading and writing capabalities further along in this biography.
Over the years, many individuals who viewed the website were kind enough to provide us with snapshots.
In this instance, the photos reflect the town of Kalamaki in the 1950's.
The photo on the left shows his sister, Marina, circled in red on the left, his brother, Stephanos, circled in green, and Mr. Hatsioannou (Kounavos) on the extreme right, circled in blue. This is a treasure because none of his
acquaintancess had a photo of him, but each and everyone of them certainly remember the beatings they received.
Mr. Hatsioannou was the only male teacher in a school with 300 children, therefore, he administered the discipline.
The photo on the right shows almost the entire city of Kalamaki- mothers, fathers and children.
Peter was unable to recollect the occasion. He is circled in red to the extreme left.
What a wonderful image of the reality of life in his beautiful town of Kalamaki, Athens, Greece.
The following article has been inserted from the original printing of the Biography of Spyros Peter Goudas
under the title: Perhaps the last casualty of WW II.
We have left the article in its original format.
The significance of this story is because the accident happened a few years after the end of the Second World War (WW II).
At the time, not only the inhabitants of Kalamaki, but also all of Greece was aware of this tragedy.
The memory of Raditsas may not be of significance to the new generation, but is definitely a part of the
generation of Spyros Peter Goudas.
Therefore, we incorporated the article for your evaluation.
Perhaps the Last Casualty of WW II
During his young years, a terrible event shocked and disturbed the whole neighbourhood in Kalamaki,
and is carved in Spyros’ memory for life.
Kalamaki was a wonderful place, in spite of the circumstances during that period; all the children were a happy bunch.
When the German occupation ended, they left a series of underground bunkers full of weapons, which the children discovered and played with in various games, especially policemen and thieves (cops and robbers in today’s language).
It was very common to see a child playing with an unloaded machine gun, bazooka or even a midralio.
Since there was no ammunition in the weapon, they voiced the sounds according to their imagination.
However, the sound once became very real, when one of the children found a hand grenade and, while playing with it, pulled the pin.
The noise of the explosion, which blew up the unfortunate child into pieces, brought the sound of reality to the neighbourhood.
This tragic event devastated everyone, young and old, and despite the fact that there was no actual body to bury, it was the biggest funeral of all time.
Nobody went to work that day; all the stores, businesses, schools, and eateries were closed.
It was as if a national day of mourning had been declared; no one was speaking or even whispering, everyone was crying.
In the years to come if anyone were to ask anybody from Kalamaki if they knew the names of the war casualties.
They only had one name in their minds: young Raditsas.
Dear Mr. Goudas, I was reading the biography entitled The Immigrant and I came across a story I had heard from my father Demetre Raditsas about his son, my brother. You mentioned him as young Raditsas.
The young boy you described as being the final casualty of WWII in Kalamaki.
My father could never quite get through the story enough for me get all of it.
Unfortunately, my father passed away in 2006.
I wanted to thank you for sharing that story of my brother.
Though we never met, that story touched my children and myself.
I wish I could find out more information, but I thank you for sharing what you have.
Very Respectfully, Michael Demetre Raditsas
During the summer break Spyros began working in the clay-plate making factory.
These clay-plates were made with pictures of the Parthenon, Kariatides and other historical areas in Greece.
Spyros' job consisted mostly of melting the lumps of porcelain in one big burrel approximately three feet high by three feet in diameter to dissolve the porcelain and keep it from settling.
He did this all day long using a large paddle for 50 drachmas per week. (Today (2012) that is the equivalent of
eighteen cents - 0.18 cents); However, back then, that was enough to purchase 18 loaves of bread.
He really enjoyed that job because the factory was located in the hills of Kalamaki overlooking Saronikos, the most beautiful view in the world.
The internet has many pictures of Kalamaki, the beaches and other sights of interest.
Since there are several Kalamakis in Greece, you must include Kalamaki, Athens
to find his town.
Kalamaki, Athens, Spyros Peter Goudas 1958
While paddling the wet Porcelain all day long, he found himself developing extraordinary muscles for a person his age because of the physical nature of the job.
The photo shows him at age 15.
In the following years he developed even more muscles from physical exercise, not steroids.
He was also very daring, and ready to arm wrestle anyone.
Since he had a baby face and was always smiling, everyone thought he was an easy, naive target.
To the surprise of everyone, even those twice his size, they became his victims.
He possessed that muscular frame until an unfortunate accident in 1979 when he lost 80 pounds and his muscles.
We will discuss this in a later section.
The story is the subject of discussion among hosts and guests on various radio programs.
During his childhood and in parallel with his part-time job and studies, he found time to also engage in his favourite sport:
swimming, and although he trained a lot, his sister was the one who won the Pan-Hellenic swimming races.
The title of the book is: Go! Go! Go! – Go Goudas Go!
The story reflects the era of 1956 or 1958 when he was forced to participate in the final competition of he Pan Hellenic Swimming Competition when the assigned champion competitor suddenly became ill.
Nevertherless, although he finished last, he literally thrilled the crowd and became a hero.
The story is an hilarious comedy!
We hope you have the time to read it and have a good laugh.
We have to make a parenthesis here, now that his little sister is mentioned.
Peter was very generous when he wanted to have his shoes shined, especially when going out on a date.
He would give his little sister five Greek Drachmas, which is five cents Canadian money to have his shoes shined.
Spyros Peter Goudas, with his fine athletic body, Paul Newman – like face; always put him in trouble with the girls who were constantly after him.
Let us continue to the next chapter in his life.
FURTHER EDUCATION AND TRAINING
After he finished his elementary education, he pursued courses of further studies in the evening schools in drafting, mechanics and engineering.
He studied in schools such as Ifestos, Palmer, Department of Labour and School of Engineering.
During his classes, he never carried a bookbag, note book or even pencil.
He recorded and kept everything in his mind.
A special insert is very important here. One of his assistants in compiling the biography and other books together questioned him as to how he recalls details, especially significant aspects of his business meetings since she noted that he never, ever takes notes or records information.
Ironically, she always jokingly told other assistants that he had a computer in his head.
Simultaneously, during the daytime he worked in companies like Palavos & Spinaris Engineers, continuing on to another company, Bassalos & Kazakos, specializing in engineering.
He started his own business in construction at the age of 16.
While working at the Bassalos & Kazakos Company, Spyros was participating in the construction of buildings for the Malakoutis Construction Company.
One day - at the time he was approximately 16 years old - Mr. Malakoutis himself, completely unexpectedly, appointed him as General Manager of the company.
Although this position might seem a little out of reach for a young boy, and it might bring questions to one’s mind in regards to the sanity of Mr. Malakoutis as the owner of one of the most successful construction companies in Greece, maybe the following story can make some more sense out of this over risky decision.
It all happened on one of those routine days at work.
Spyros was working on the construction of a building. Back then, the buildings were made of brick.
The design required that the balconies be extended outside the wall, held to the building by iron rods, which were inserted into the wall. These rods were nothing more than extensions of the railing (or iron bar) of the balcony, and were held to the wall by a plaster filling of the hole.
Young Spyros had noticed that although the floors of the balconies were very strong because they were erected as part of the concrete construction, enforced with additional iron bars to support any weight, the actual railings were pretty much standing in the air, with their single support being the plaster holding the rod inside the brick wall.
He began thinking to himself that those balconies were not very safe, especially since it was a common Greek habit for people to stand on the balconies and talk to each other, or even more, observe the people in the street and find out what they’re up to (another Greek habit is to gossip about your neighbours…).
Furthermore, it was almost a Greek tradition for all the people in the house to go outside on the balcony during the national holidays to watch the parades.
As he was thinking all this to himself, Spyros realized that a fatality could occur at any time.
How could the plaster filling hold the weight of 2 or more people. Not only could plaster easily crumble under heavy weight, but the bricks of the wall would not hold it together either.
The brick is a weak material, compared to steel or concrete.
This is how he began thinking about how to make balconies safer.
He discovered that there was a way to avoid the plaster and enhance the support for the balcony.
This could be done by drilling a hole which penetrated the wall all the way through.
The hole could be consistent with the size of the iron bar, so there would be no need to fill the space with plaster.
Most importantly, an iron plaque would be installed inside the wall and welded to the rod to ensure greater and maximum support.
The iron bar would be penetrating the wall and the plaque, increasing the weight capacity of the balcony, together with the safety level, to the point that regardless of the number of people on the balcony, up to and including those leaning against the railing, there would be no possibility of a disaster occurring.
Since he felt that this was a brilliant innovation, and a long time due idea, he tried to speak directly to Mr. Malakoutis about it.
As it was naturally expected, Mr. Malakoutis, although he listened to this idea, chose to ignore this young boy full of childish enthusiasm, and he did not even take seriously the safety concern in this matter.
Unfortunately, it was only a short time later when one of the workers had to prove with his life that the balconies were unsafe; a balcony collapsed sending the unfortunate worker to an instant death when he fell inside an asbestos area.
As the concern of the safety of buildings arose, followed by a lawsuit from the worker’s family to the
Company, Mr. Malakoutis soon reconsidered and called young Spyros to his office immediately.
He announced that balconies would from now on be built based on Goudas' innovative design.
He appointed him General Manager of Construction, and expressed his satisfaction to have appointed such
a capable man to this position.
Although this appointment was viewed with envy and hostility by some of the other workers and managers
in the company, this 16 year old boy proved that not only experience, but also keenness, the skill of
observation, and strong determination are rewarded and can actually change things for the better.
The codes of construction were soon changed, modifying the rules related to balcony design and building
according to what young Spyros Goudas had proposed.
The Malakoutis Construction Company awarded to Spyros the responsibility to construct more than thirty
high-rise buildings from the foundation all the way up to the last detail.
Thereby, making Spyros the youngest individual in the complicated city of Athens industry, to be entrusted with such a huge undertaking.
Just a reminder that the city of Athens was almost totally destroyed during WWII and consequently had to be totally rebuilt. At one point during this period, Spyros had two hundred and twelve employees in his charge.
His workforce included, plumbers, painters, construction workers, bricklayers, electricians, carpenters, etc.
Prior to building any new building, his responsibilities also included preparation of demolishing the existing building with the least disturbances to the public and surrounding area.
One must understand that Athens is extremely complicated, pedestrian busy, not to mention just a very
busy and high traffic city. Equally each building is extremely close to one another.
The job of preparing a site for new construction is much more difficult and undertaking than building a new one, yet this was a very manageable task for Spyros to master and complete.
During this period young Spyros Peter Goudas had in his employ most of his classmates and even included some of his teachers!
His competence in this undertaking was so great that the Malakoutis Construction Company formally made a request to the Greek government to make an extension of his enlisting in the army for a one-year period.
This was granted, but it never materialized because the situation in Cyprus was very turbulent.
The government, thereby, rescinded this extension and drafted him into the army at age 21.
The Malakoutis Company found itself without its right-hand man, resulting in huge financial losses for
the company and Spyros Peter Goudas.
To better illustrate, Mr. Malakoutis, the company President, after recruiting Spyros at the tender age of 16, who had recognized qualities of leadership, organization, efficiency and overall care for completing a job cost-effectively and safely.
These qualities were already inherent in young Spyros. In a short period of time, Mr. Malakoutis made Spyros, in spite of his age, General Supervisor.
Mr. Malakoutis himself did not even have to visit the work sites, because he was confident of Spyros’ qualities and work ethics.
Now all of a sudden the Cyprus conflict drove a dagger into the heart of Malakoutis operations, and left all the workers under Spyros’ care without direction and organized supervision.
Shortly after presenting himself for duty in the air force, Spyros' love for the past six years (Πόπη Φραντσεσκάκη) Popi Fratzeskakis gives up on their relationship, after prolonged pressure from her parents.
He never admitted whose fault it was or why it ended.
It did however send him into an emotional spiral and a deep depression.
Usually, when a relationship ends, the normal assumption is that the female suffers more.
In this picture you can see beautiful
Popi Fratzeskakis (Πόπη Φραντσεσκάκη)
and Spyros Peter Goudas as of December 1961.
It must be noted that around this time, Spyros Goudas was one of the most handsome and athletic-looking young men in Greece.
The accompanying photos are the key players in this article.
The first photo is Bernadette Scott at the time of writing the article (2008), the others, Spyros Delilambros, Takis Kalitzeris and Nikos Valatsos reflect the time of the events took place (1964).
The book AN EASTER STORY By Bernadette Scott reflects the events that happened in that time.
"When a relationship ends, deep emotional distress can result in loss of appetite, mistrust in everyone, absence of happiness, and overall seclusion from everything.
It is not something you can go to the doctor for.
Only time heals wounds such as these.."
This story takes place during an Easter Weekend in Greece, where an abundance of food and tradition are part of the festive atmosphere.
After several unsuccessful attempts by his friends, and other army members to get him off the Base, he finally agreed.
It happened to be the Easter Weekend, a time of great festivity in Greece, where food and tradition mark the season.
There are customs related to the religious holiday of Easter which make it the biggest celebration of the year for The Orthodox Church.
The history of Greece dates before the beginning of the Christian faith.
However, Greeks embraced the Christian faith and made it part of Greek heritage.
For all Christian Orthodox countries like Cyprus, Finland, Romania and some parts of Albania, Russia, Yugoslavia, Bulgaria, etc. etc., Easter is the most festive.
It is a time for family and friends, food, feasting and celebration.
Needless to say, these religious festivities also apply to the traditional Catholic faith.
Perhaps you may see a part of yourself in this little booklet and realize that when you feel that there is nowhere to go, or no one to turn to, there is a light at the end of the tunnel. There is always another Easter!!
This drove young Spyros to take a more active and responsible role in the many activities the air force offered.
The draft into the air force lasted for four (4) years and although there were no financial earnings, his love for leadership and responsibilitiy positioned him in charge of maintaining all resident and visiting war aircrafts.
Prior to his release, the army requested that he become a civilian aircraft mechanic.
He declined this offer because he sought more self-gratifying opportunities in the civilian lifestyle.
The photo reflects an evening out while on leave from the army.
Spyros Peter Goudas, Nana Valatsos, Marina (his sister),and Nikos Valatsos. (In a few words, two brothers and two sisters having a friendly dinner).
During this period he was weighing the options of leaving Greece since he had received three official invitations to migrate; one of the countries being Canada.
His friend, Nikos, laughed knowing that at this time Canada was neither very well known nor popular.
It was a very cold place.
Nikos stressed that he would never have a dinner over there outside on a patio with flowers and the wonderful aroma of the Mediterranean Sea and scenery, but would be freezing his bongas off in the cold with the Eskimos.
The photo shows Mary Papadaki and Spyros walking in downtown Athens (1966).
During the last few months of being released from the air force, he engaged a beautiful young woman named Mary Papadaki.
The photo shows Mary Papadaki and Spyros walking in downtown Athens (1966).
Mary Papadaki will be discussed later on in the biography.
The engagement took place at a time when the Greek government was in a state of uncertainty and chaos since in the last few years the government had changed half a dozen times.
After being released from his duties in the air force, Spyros Peter Goudas migrated to Canada in the spring of 1967.
The following article, gives a clear understanding of the circumstances surrounding his departure from Greece.
Greece under Martial Law 21st of April 1967
In the morning of April 21, a decree, purportedly signed by the king and his government, was issued
proclaiming martial law. Various articles in the 1952 Constitution guaranteeing human rights were suspended, special martial courts were set up, political parties were dissolved, and the right to strike was abolished.
Many thousands of people with a record of left wing political views or activities were rounded up and sent
into exile in bleak camps on the island of Makronisos (considered to be the Alcatraz of Greece at the time).
In the course of the day the creation of a nondescript civilian government headed by a Supreme Court prosecutor, Constantine Kollias, was announced.
In a statement broadcast in the evening, Kollias roundly attacked the politicians for failing the nation, promised social justice, and declared that from now on there are to be no left-wing (communist), right-wing (anti-communists) or neutral political followers, "only Greeks who believe in Greece".
It soon became apparent, however, that the new civilian prime minister was a mere facade and that real power lay in the hands of a triumvirate of relatively junior officers, Colonels George Papadopoulos and Nicholas Makarezos, both of whom had backgrounds in intelligence, as well as Brigadier Stylianos Pattakos, who were backed up by a shadowy Revolutionary Council.
Pattakos became minister of the interior and Makarezos took over the important economic ministry of co-ordination.
The 'Colonels', as the military junta came to be known, established their control over the Greek government.
Although King Constantine had not signed the decree establishing martial law, which had been issued in his name, he rejected the urgings of his last constitutional prime minister to resist the conspirators.
Political figures like Kanellopoulos, along with other prominent authorities, were placed under house arrest.
Civil servants, school, and university teachers, whose allegiance was in doubt, were dismissed, while others were required to demonstrate their loyalty to the regime or risk forfeiting their jobs.
Lawyers and judges who showed too much independence were harassed and dismissed.
'The Revolution of April 21st, 1967', as the coup was now officially known, was getting increasingly powerful everyday.
To justify their continued grip on power, the Colonels sought to give their regime an ideological basis.
Political strikes, for instance, were forbidden, and a number of the most important articles of the Constitution were in any case held or abeyance.
The fact that any person's vote was held under martial law indicated that the regime, despite its protestations to the contrary, was uncertain of its popularity.
The Colonels had met with little opposition at the time of the coup and the initial reaction of the bulk of the Greek people was the only surprise, limited to a patient observation of events.
Greece is a country which had more than four thousand years of history; the legendary home of the gods,
a country which, up to that point, was a leader in democracy, a country where freedom of speech originated, a land of open mindedness, the birthplace of the great minds, such as, Plato, Aristotle, Socrates, and the original birthplace of the Olympics is now under a big cloud with respect to its future.
Is this a temporary thing? Is this something that will go away? or Will this situation continue for a long time?
Questions and more questions arose in the minds of the people without specific answers to be possibly given.
The new regime was planning to recall anyone who was recently released from the army to be renlisted.
Who knows for how long!! Young Spyros Peter Goudas had to make a quick decision,
either permanent or temporary, due to the fact that he had just finished five years mandatory service as an aircraft engineer at Tatoi & Elefsina Airbases.
Having high qualifications as an aircraft engineer, he had to determine whether he was ready to put the safety of warplane pilots in his hands.
There were instances where the pilots would look at him right in the eye expecting the signal of 'yes' or 'no', as to whether they should fly or not.
Such qualifications did not go unnoticed from the Australian, South African and Canadian governments, which had each sent Spyros an invitation letter to emigrate to any of these three countries.
And since the invitation was open, all he needed was a small sum of money (and here is a reminder that the mandatory army service was an unpaid service).
Since he did not have any money even for the ticket, he had to borrow a little bit from each of his friends to purchase a third class departure ticket for the Christopher Columbo Italian liner departing for Halifax, Nova Scotia, Canada, on the 27th of April, l967.
The journey to Canada took more than one week and throughout this period of time Spyros had endured a high fever of above 40 degrees because, prior to his departure, he had to be inoculated.
Inoculation is a normal procedure, however at the moment he was being inoculated, the prick of the needle caused him to jerk his arm and the needle became bent (due to his extraordinary muscle power, which he had developed in his arms when he worked at a porcelain and clay factory for a few years, beginning at the age of nine); as a consequence, he tore the nerve in his left arm.
Goudas arrived in Toronto in 5 May 1967
( Canada's Centennial year)
These pictures were taken by individuals with a Polaroid Camera in front of the Parliament Buildings at Queens Park and the other on Lakeshore Boulevard during the month of May.
He had arrived in Halifax, Nova Scotia with snow on the ground en route to Toronto, Ontario.
It was 30 degrees in Athens, Greece at the same period.
These are really depressing pictures when you consider the facts that he had no money, no friends, nor any knowledge of the English language.
All of the above and in addition to the freezing weather of May in Toronto, not only did he hear the Toronto Symphony Orchestra rumbling of his empty stomach, he vividly recalls the words of his friend Nikos Valastos, referring to freezing his bongas off!
We do not really know what the word bongas mean, but Mr. Goudas mentioned that all men will immediately realise |and identify the appropriate part of the body.
He arrived in Canada with approximately $100 in his pockets, no knowledge of English, and even though he could read and write using the letters of the Greek alphabet.
Mr. Goudas found that the money he had did not go very far, and he was soon sleeping out in the streets.
In one of his books he wrote: How Ironic! It was Canada Day, 1967. years ago, I was a new immigrant to Canada.
Upon finally arriving in Toronto, Ontario, with no knowledge of the English language, no friends nor family and penniless, ended up sleeping under the luxurious “Hotel of the Endless Stars”,
In reality, this means he was homeless and sleeping on the BENCHES AT OLD CITY HALL LOOKING UP AT THE STARS.
This is where the real problems began: money problems, adjustment problems and most of all the language problems.
Mr. Goudas first efforts in Canada
Without wasting any time after washing few thousand cars, Mr. Goudas immediately started looking for jobs that would require more of his knowledge than his language.
After searching everywhere for work, Mr. Goudas finally found not one, but three jobs, where he worked at the same time.
The first company he worked for was Ray McKey, at the Brimley and Sheppard area; the company was responsible for the heating and air-conditioning systems for the Toronto Board of Education.
The second company was Peabody Engineering, on Wharton Way in Mississauga, which was manufacturing air-conditioning and heating systems for export to foreign countries.
The third was Douglas Aircraft on Airport Road, a position where he qualified due to his 4 years experience in engineering in the Greek air force.
Mr. Goudas used to work 7 days a week, 20 hours a day, submitting those hours in all three jobs together each day.
If you will ask him "How did he do it?" the answer given directly is
"You can almost perform miracles at the age of 25"!
Shortly after getting nestled down with work and making ends finally meet, Mary Papadaki, his fiancee, informed Peter that she was unwilling to leave her native land, Greece, and withdrew their engagement.
Mary went on to become a successful lawyer and then a judge.
Sometime during the month of March 1968, in Toronto, Mr. Spyros Peter Goudas met and fell in love with a beautiful and well-educated girl named Anta Kalampothakis.
Anta Kalampothakis was a popular personality in the Greek community since she hosted children’s programs, the news broadcast, talk shows, cooking segments, and in general hosted a twelve-hour radio broadcast all by herself.
Following what was considered to be a whirlwind romance, he popped the question and Spyros Peter Goudas and Anta Kalampothakis became engaged in May 1968.
Unfortunately, his happiness didn't last long;
Anta passed away three short months later, without any indication of illness, from a brain tumor.
With sadness, Mr. Spyros Peter Goudas explained that on the day that Anta passed away, they were sightseeing at City Hall in Toronto and Anta mentioned to him: "Lately, sometimes I loose my vision."
No one could have envisioned that hours later Anta Kalampothakis would be gone forever!
Anta’s sudden passing caused chaos and sorrow not only for Mr. Goudas, but also within the Greek community in general, due to her popularity.
There was a huge turnout at her funeral.
Her radio program was listened and enjoyed by thousands of loyal radio listeners.
Because of his love for her, Mr. Goudas arranged to have her dressed in a wedding gown and her remains were flown back to her parents in her native land of Greece.
Needless to say, this created a void in Spyros Peter Goudas' life...
"The French Song" was an international success that made Lucille Starr the first Canadian artist to have a record sell over a million copies.
The song took her from near obscurity to the world stage, touring the United States, Australia, South Africa, Netherlands and across Europe.
In the years preceding Lucille Starr become not only a Starr with two (rr) but a Super Starrrrrrrrrrrrrrrrr !
Click on the image of Lucille Starr for the song.
The French Song lyrics by Lucille Starrrrrrrrrrr:
Quand le soleil dit bonjour aux montagnes,
Et que la nuit rencontre le jour.
Je sui seule avec mes reves sur la montagne,
Une voix me rapelle toujours.
Ecoute a ma porte les chansons du vent,
M'rapelle les souvenirs de toi
Quand le soleil dit bonjour aux montagnes
Je suis seule, je ne veux penser qu'a toi
Now when the sun says good-day to the mountains
And the night says hello to the dawn
I'm alone with my dreams on the hilltop
And I can still hear his voice though he's gone
I hear from my door the love songs through the wind
It brings back sweet memories of you.
Quand le soleil dit bonjour aux montagnes
Je suis seule, je ne veux penser qu'a toi.
First Store at 173 Baldwin St in Toronto (1969)
Spyros Peter Goudas, Mr. Goudas opens his First Store at 173 Baldwin Street in Kensington Market, referred to as Jewtown. Located in the South West area of Spadina and College streets in Toronto.
During this era Kensington Market seemed to be the centre of the world with more than 300 stores which sold fresh vegetables, fresh fish, butcher shops with fresh meat, sausages, cafeterias, street vendors, and shops filled with clothing and dry goods.
It was possible to find almost anything you needed at Kensington Market.
In November, 2006, Kensington Market was proclaimed a National Historic Site of Canada.
It was a busy hub of activity. It was an area where all immigrants felt comfortable shopping, Italians, Portuguese, Germans, English from England, Spaniards from Spain, Greeks, Caribbeans from the different islands, and Europeans in general.
Many of the initial store owners were Jewish immigrants, so were presume that is why it was referrred to as Jewton.
(After all, we are all immigrants, some newly arrived and others here for generations.)
The Store initially catered to the Greek community (and was called Pallas Meat Market from the previous owner) and since Mr. Goudas moved in and realized that all his customers where Latin, Caribbean, Asian, European, Jewish and others, he changed the store to accommodate the different nationalities.
He entered, actually he was plunged, into the ethnic business and he was trying to cope with the needs of the different nationalities entering the store.
There he realized the importance of learning quickly the eating habits, customs, and religions of his multi-cultural customers.
It should be noted that immigration from countries like China, Thailand, Phillipines, Indonesia, Sri Lanka (Ceylon), India, Pakistan and the Middle East was minimal, almost non-existent.
The immigration from these countries just mentioned began to filter into his store slowly, slowly as if there was a little grapevine informing them of his location because all immigrants began to realize that despite the language barrier he undertook great lengths to bring them the products they wanted.
He was like a parachutist plunging into the centre of the world.
The language barrier makes for some hilarious anecdotes.
Included in the series is The Curry Story where he described his curry-pained period of having curry for breakfast, curry for lunch, curry for dinner, where he felt like a dragon breathing fire with dreams of goats with curry packages around their necks instead of bells.
The Curry undertaking resultres in a perfect Curry blend and includes The Trin ee Dad (Trinidad) and Jamaica blends catered to the palates of these two nationalities.
What a plunge into the New World.
813 Club November 25, 1970
The acquisition mostly was to introduce the products to thousands of friendly visitors while enjoying music, and social atmosphere.
This club provided valuable research of the eating habits and choices of the different nationalities that frequented the club.
“He bought the nightclub (now defunct), The Zambezi, in 1970, and changed the name to the 813 Club.
I never did it for the profit, he insists. I loved to go out and have a good time with my friends on the weekend; I also loved Mexican, Latin and Caribbean music. So, I thought, why not buy a club where we can all meet and have a party.
The party grew and grew until crowds of sometimes up to 500 (at the end of the ling)would jam the place on weekends.
The club attracted a lot of people from Latin America and the West Indies, and sought to maintain a multicultural atmosphere by playing music from all over the world.
Goudas, who acquired the nickname Mr. Whoo because club patrons thought he was Oriental because the shape of his blue eye look like a chinese, spun the records sometimes, and is reported to have been the most popular disc jockey at the club."
Mr. Goudas hired two well qualified and responsible individuals, as managers to run the club along with him:
Mr. Willie Williams, giant in structure yet with a big heart and well-liked by everyone and Laselle Riley, nicknamed Kingstich, who was the house disc jockey, along with Gloria, Peters nanny (Mirror image of the Hattie McDaniel from the film gone with the wind) who prepared the food.
However, the club was not only an entertainment place. Mr. Goudas, together with Gloria, cooked various dishes and distributed them to the patrons, free of charge.
This helped him monitor their eating habits and preferences, so he could afterwards decide which dishes were good enough to be produced by Goudas Foods, or even imported from the countries of their origin.
This was a very original approach for production decisions, and as far as we know, no other company had ever spent any money on free food, just for research purposes.
But all this time and effort paid him well; most of Mr. Goudas’ dishes were approved and soon became a favourite among consumers.
Mr. Goudas’ music selection from the 813 Club is a priceless collection in itself.
Goudasfoods.com features the above-mentioned selections, which are not just any records you can buy in a flea market and purchase ‘three for a dollar’, but they are Mr. Goudas’ private selections of music.
According to him, each and every song is selected from among hundreds and placed in a format that was pleasing to his audience for whatever the occasion or event.
This music was also played on his radio programs, all of which are considered as collector items.
(You can also cross reference here to the time he ran out of gas and was rescued by a man who was listening to one of the tapes of his radio programs).
Mr. Goudas also recalls a time he had to pay $ l00 for a classic hit by Ben E. King titled "Seven Letters" or "The Six and Seven Books of Moses" by the Maytals, because he could not purchase these records anywhere!
It would be a good idea to listen to this audio when you are surfing.
To do that, click on the link below and it will take you to the Audio files in English.
Search for the files with the following links: Mr. Goudas Radio Songs 1, 2, 3, 4. Goudas radio songs
In addition, in this club Mr. Goudas tried various products by distributing to people, and he monitored their preferences.
This was a very helpful method to decide which products should be developed or imported in the future.
West Indian Bandstand...January, 1972
"Phooie to the Editor" Pat McNeilly
My God, it’s the second day of January already and I have not done my column yet.
At first I thought that the editor was going to kill me, but he didn’t seem at all surprised.
On the other hand, and much to my astonishment, he said that he was surprised at my writing so regularly in the last year.
Can you imagine that? The man’s got absolutely no confidence in me at all.
My first reaction was ‘to blank’ him this issue, but I’ve found out that he was going to insert:
“Pat McNeilly-will-not –be feature-in-this-issue, he had a taste at Christmas.”
Can you see what that would have done to my image? I’ve got to write this column if it is the last thing I do.
But the reason I’m late is casue I didn’t know what to talk about this time.
My main subject in all fairness should reflect on ‘suffer the Little Children.’ (Contrast Dec. 20, 1971).
For those of you who are with me for the first time I feel I should let you know how angry I was because
I had not been aware of any parties for our little ones, until press-time, that is.
But there was. On Xmas eve I got a call from a mother who told me of very interesting kids party at the UNIA Hall in College Street. Some two hundred children attended. Great! But get a load of this.
A local businessman who caters mostly to West-Indians called me and offered one-hundred dollars towards “suffer the Little Children” party.
He went further to advertise the party, organized it and run it all by himself at his “813 Club.”
He made a whole lotta kids happy. It made me happy too. But I didn’t make him happy, in fact he was mad that I did not attend the party. I told him that I was into the sauce on Xmas day and that was the truth.
But Spyros Peter Goudas carried on with the children on Boxing Day.
I spoke to 14-year-old Rosemary Clark of Scarborough who attended the party at the ‘813 Club.’
She told me she had a fabulous time there. She said there were (sweet-drink) pop and ice cream and patties and apples and sugar cane and bananas and potatoes chips and the Caribbean number one dancer– Lord Righy, did the limbo and Willie Williams who is the assistant manager at the ‘813’ came dressed as Santa Claus and even Gloria the cook sang.
So the Children were looked after.
Pioneer in a multicultural food industry
After several requests from customers, Spyros Peter Goudas has decided to bring into this country the first shipments of fresh vegetables.
This included, on an experimental basis, the following items: yellow yams, Negro yam, chocho (christophene) - photo is to the right of the pineapples, dasheen, dasheen bush, bodi (Sometimes it is very difficult to upload an image of the bodi peas even on the internet.
The bodi is a long string bean), eddoes, Cassava (as per photo below - top left), hot peppers (third down from right), tamarind, okra, plantains, avocados, guanabana (soursop) and the most important, green bananas for cooking.
Yes, you read it correct: Green! Green bananas for cooking and it is not a typographical error, due to the fact that people from the Caribbean use green bananas as a vegetable instead of a fruit.
Simple: they boil it, take the skin out and serve along with curry dishes, rice or along with other vegetables.
It is also excellent in soups.
On the completion of his idea, he organized farmers to search for the items mentioned above to be packed fresh and air cargoed to Canada.
Some difficulties followed at the airport; due to the unawareness of the customs officers of what the provisions were about, including names that were not in the English encyclopaedia.
Adding up to this problem was the fact that Mr. Goudas lacked knowledge of perfect English,
(just a small reminder that Mr. Goudas arrived in this country with no knowledge of English whatsoever).
Finally, after a long and thorough examination, he was allowed to proceed with his experimental and innovating idea.
Although he lost half of the items due to spoiling and rotting, he was able to make quite a few people happy when they saw these wonderful vegetables. Additionally, he was able to recover a portion of his money.
That experience gave him the opportunity to become more familiarized with the farmers in the Caribbean, Latin or South America, teach the people how to do the proper shipping, and get acquainted with the customs officers and officials of the Canadian government, which together created the Tariff and Code numbers for the future Canada Customs books.
It took a lot of nerve to be able to invest the little money that he had, and practically gamble losing through the spoilage from airline delays and other occurrences.
(Please remember that these items are extremely perishable within two to three day’s life expectancy.)
THE MANGO TREE Since we are on the topic of learning the eating habits of the different nationalities entering his store we jump ahead to a few years later and insert a story written by him on New Year's Day, January 1, 2012, titled The Mango Tree.
As what has become his writing style, the story is written in a comedy format.
The story gives a clear picture of his efforts to accommodate his customers and although
his English was very poor, he had a winning smile, which was priceless.
THE COW FOOT STORY BOOK We suggest that you take a quick bathroom break before
you read this hilarious comedy. You will be laughing so much, you may have an accident.
On a final note, this story gives a taste of the very beginning of Mr. Goudas' journey towards understanding the multicultural society of Canada which he was determined to capture..
Experiences like this made Spyros Peter Goudas more acquainted with the multicultural food business in Canada and constantly enriched his expertise.
The Ackee Book published in the year 2012 by Spyros Peter Goudas written in a comedy format portrays in full detail the pains, efforts, and his determination to please his customers based on their nationality.
Despite the amount of time it took to understand and the gambling of financing based on an idea that maybe immediately or in the far future, he will possibly be rewarded for efforts as opposed to the chance of the whole idea failing.
Taking the Ackee as an example, then you realize that when this effort is multiplied many times on other item trials that Spyros Peter Goudas was a very determined and persistent individual.
This ambition and drive led him into a cycle of endless days, nights, weeks and weekends of focusing, experimenting, investigating resulting in some happy moments or periods of intense trauma.
Should you have a moment, read The Ackee Tree, you will learn something about another nationality and culture that you may not have known before.
However, we guarantee you that you will find yourself laughing and enjoying all the elements of humour within the story.
Especially when you remember or realized that Mr. Goudas was an new immigrant from Greece with no English language skill whatsoever.
exotic fruits, So without giving up on the first losses and forgetting about the idea, he made further experiments, not only on vegetables but also on exotic fruits, such as, mango, papaya, guava, star fruit, jack fruit, gineps, star apple, breadfruit, green coconuts, and many more.
Due to the lower cost on the airfreight for larger shipment that he brought into this country, he was able to import and share the shipment with other vendors like Alvis Caribbean Foods, Sanci Banana Company, etc.
Mr. Spyros Peter Goudas always said: "You cannot remember the names of fruits or vegetables simply because you have read them somewhere; you can only remember them when you have actually tried them.
The above experience, combined with many more that followed, as well as even more experiences expected in the days to come, made Mr. Goudas the pioneer in the multicultural food industry.
Beyond meat and vegetables
To enhance the variety of his products, and extend it beyond meat and vegetables, Mr. Goudas started to think about producing a product that would be cheap enough, but also good enough to meet the standarts of his multicultural consumers.
This inquiry was noticed by M. N. A. Syed C. E., who was a rice distributor and sold to Mr. Goudas 10 containers of bulk rice, which was then packaged by Mr. Goudas and firstly introduced to his consumers as a gift.
At that time, the price of rice was 6 cents a pound.
However, although the rice was not sold but given free to the customers, Mr. Goudas paid his distributor for the containers.
Unexpectedly, a company named Comet American Marketing, contacted Mr. Goudas and demanded a payment for the containers.
Since the containers had already been paid to Prabasee Business International (Syed's company), Mr. Goudas gave the name of this company to Comet American Marketing; this company however could not be found anywhere, and Syed had disappeared from the face of the earth.
In this case, Mr. Goudas made new arrangements with Jim Bessom for a new payment, and therefore paying for those containers twice.
Because of his collaboration and honest business, the company appointed Mr. Peter Spyros Goudas as their broker in Canada and gave him unlimited credit to penetrate the rice market and find the appropriate customers for each variety of rice.
Their business relationship lasted for decades, making Mr. Goudas the number one brand in Canada.
Comet American Marketing, which was the largest independent rice organization in the world, with years of experience in the rice field, made sure that the quality of the rice given to Mr. Goudas, from growing - to milling to processing, was the best.
Clik on the photo to see Jim Bessom talking about the relationship with Spyros Peter Goudas over the years.
This documentary film is a work of more than ten years of preparation.
Made prior to digital cameras and automatic editing system.
It was released in 1990 at which time there were 20,000 VCR tapes distributed to the public.
Since the film was released there have been many changes within the organization, the production, and the customer base.
This film has now become part of the Archives.
In the years to come, he introduced several Snappy Pops,
The video states that ever since Mr.Goudas developed and introduced the first Ginger Beer in Canada, many have tried to imitate him.
Did you know that Spyros Peter Goudas worked for more than one year to perfect the flavour before In reality, the ginger root is hot, that is how Mother Nature made it and nothing can change that.
Eventually these products found their rightful place in the shelves of many chain and independent stores.
Constant updates of machinery and equipment, along with his business connections spanning the globe, allows him to import, manufacture and introduce brand new high quality products unknown to the Canadian market.
The development of Snappy Pop was an animal within itself.
At the time, he never considered a move in such a direction.
However, he received a telephone call from a fellow by the name of Al McNaab.
He was the developer for a Swiss Flavouring Company Givaudan and a former employee of Stewart Flavouring House.
Mr. Mac Naab requested a meeting with Mr. Goudas explaining that he was approaching the age of 55, and that Givaudan would not allow him to work any further because he was considered Too Old.
He also mentioned to Mr. Goudas that he had a data base of all flavours of carbonated drinks, not only in Canada, but pretty well all over the world.
This information was not the property of his present employer but experiments he had done to satisfy the most difficult flavouring houses in the world.
In the initial stages, Mr. Goudas was not interested. However, Mr. McNaab persisted and convinced Mr. Goudas to initiate a laboratory within his organization and facilities to experiment on flavours that represent the real/natural fruit.
The experimentation was a tremendous task of it own.
Upon completion of each flavour representing the fruit, Mr. Goudas test sampled hundreds of people familiar with the original taste of the fruit for their opinions.
That was not an easy task. Each person had his/her opinion.
Some people suggested more sweetness, more carbonation, Less sweetness, less carbonation.
More flavour, different flavour, etc., etc. and some were so bloody thirsty, they had no opinion.
Nevertheless, the production of the Mr. Goudas line of carbonated drinks in glass bottles began.
Apparently, this was the best thing to happen to Canada since the flavours were related to the natiionalities of his customers, e.g. Pineapple, Guava, Mango, Papaya, Guanabana, Sorrel, etc.
So what happened next. Mr. Government of Canada intervened, and PASSED A LAW THAT stating for Environment Reasons, Carbonated Drinks could not be sold in glass bottles and immediately stopped production of the Goudas line of Carbonated Drinks.
This was a Disaster with a capital D due to the fact that, according to Mr. Goudas. after a period of maybe 4 to 6 months any carbaonated drink in a plastic bottles looses it “gas pressure”, and after drinking the flavour that was so carefully developed after painstakingly long hours of experimentation, began to taste like “piiisste”.
Mr. Goudas immediately felt that the amount of work that he placed into this development, for this to be the end result, he announced that the best thing to do would be the upon completion of the tallest building in the world project, The CN Tower which was under construction, he would jump off the tower in a barrel of piiisste.
The jumping from the CN Tower did not materialize and he composed a joke related to the issue:
A man is taking his parachute jump from the highest point of the 1,815.4 feet tower.
On his way down he desperately tried to figure out how to open the chute, with no success.
However. On his down, he noticed someone floating upward real fast.
So the parachuting down guy asked the other fellow floating up, Hey, Hey, Hey, Do You know how the parachute work?
The floating up guy says, No, I don’t. But Do You Know How Gas Stoves Work?
Wow, so much for carbonation in a gas bottle, until the law changed in later years.
How do you like his biography so far? And, where does Spyros Peter Goudas come up these jokes!
Seriously though. Spyros Peter Goudas worked extraordinarily hard to accomplish what he has built up.
Arriving penniless, working 3 jobs, buying his first lemon, Oh I mean Car, and eventually purchasing his first store.
It was not easy sailing. He has described his manoeuvres in indepth detail.
His biography, wonderfully titled, The Immigrant, is truly an inspiration.
The song Goudas Rice
Listen to the song in the background Jessie said in a jocular manner, and if you like it,
I want you to bring a suitcase full of money to this address at Davenport and Ossington.
Mr. Goudas glued his ear to the phone, and became entranced with the melody that he heard. When the lyrics proclaiming Goudas rice is very nice came up, he knew that he had to have this song.
He turned up at the address that he was given, and as he descended into the basement, he heard the strains of this song coming from the house and saw a number of young kids, between the ages of 3 to 10, playing guitars and steel pans and singing the song.
He decided to take them to his club, the 813 club, to work on perfecting the music over a number of weeks, and also used the Corrado Acapouto Studio and Sound Canada to record and press the song.
The initial pressing of the song, released in 1974, was 20,000 copies.
Mr. Goudas gave these records away to clubs, to stores that carried his products, and to people at the Caribana parade.
It immediately became a big hit with all who heard it. It was also given extensive airplay by Colin Handson at CHIC radio, Wynn Callender at CJMR, and Jessie McDonald at CHIN.
The CRTC (Canadian Radio and Television Commission) stepped in and asked that it be taken off the air.
Apparently the word good in the part of the lyrics stating, good for pelau was not allowed, so the lyrics had to be changed to the best for pelau.
A new pressing had to be made but this change did not affect the popularity of the song. In fact the song has become a collector's item, and Mr. Goudas has only 2 copies of the original pressing in his possession.
The song Goudas Rice was performed by the Raymond Family who went on to make a number of personal appearances at the 813 club, and was in much demand.
The lyrics of the song are:
Goudas Rice is very nice
Goudas Rice is very nice
the best for pelau*
And Chinese fried rice
So take my advice
And buy Goudas Rice.
The song goes on to name a number of countries in the Caribbean.
Feel free to sing along while you prepare your pelau or fried rice using Mr. Goudas Brand rice!
*pelau, A name given to the Caribbean style of preparing rice with meat and vegetables.
LATIN AMERICAN PRODUCTS INTRODUCTION
Goudas foods enters into a partnership agreement with Abelardo Cordova (Company: Alimentos Caribe San Cristobal, Dominican Republic) for the production of various products related to Spanish consumers.
Senor Cordova was willing to come to Canada and discuss the potential Latin American market, which was growing at an enormous rate at that time.
Senor Cordova, a factory owner with many years of experience, was encouraged to experiment with the ideas Mr. Goudas presented him with, based on actual customer requests.
The partnership was magnificent since Senor Cordova agreed to undertake the responsibility of fifty percent of the production of goods, and the other fifty percent was left to Mr. Goudas to market the products and introduce them into the virgin Canadian market.
Senor Cordova spent a few weeks in Canada with Mr. Goudas as his host.
During this period he studied the market thoroughly and was able to speak directly to Mr. Goudas' customers in their native language (Spanish) thereby enabling them both to better understand the potential product range to enhance the Latin American cuisine, and to reduce the possibility of errors.
Although to many the word Latin simply means all Spanish speaking people, the fact is that Latin America is a group of Spanish speaking countries and the eating habits vary from one country to another, incuding Spain.
Because of this beautiful arrangement, Mr. Goudas was able to bring to Canada a wide range of products, which not only appealed to the Latin American market, but also was adopted by other ethnic groups, and even Canadians.
Just imagine who in Canada at that time had heard or even enjoyed Tamarind nectar, Mango, papaya, Guava, pina colada, etc.!
131 McCORMACK ST
The small grocery store on 173 Baldwin Street served it purpose.
Mr. Goudas spoke to the public on a daily basis, understood their requests and preferences, was able to negotiate with marketing people, salesmen, etc., navigate the other hundreds of issues that each person who owns a grocery store goes through on a daily basis.
To illustrate the above, once Mr. Goudas was visiting years later Mr. Commiso's office and he saw the sign stating that Grocery Store Owners go to heaven because they have enough hell on earth.
Talking to people not only helped him to improve his knowledge of English but in other languagues since the clientele was mullticultural.
In fact, it not only improved his English tremendously in a good way, but he also learned words like bumbacloth, rasscloth, ante gamisou malaka, etc. Do not repeat these words until you ask some of your friends what they mean.
Around this period, he was beginning to be able to determine as soon as a customer entered the store, based on their facial expression, the hair grooming process, the eye and body movements, he knew exactly which part of the world they were from, especially, the way they spoke.
The demand for the products he was creating through his multicultural customers was beyond his ability to sell in one store, therefore, he was forced to move.
The new location was 131 McCormack Street.
It was not what one calls a modern facility.
Moving from 2,000 sq ft to 28,000 square feet was a very big responsibility.
The centre picture with the tree has been inserted at the request of Mr. Goudas because when he had just moved into that building and was cleaning up the premises, he saw a little shrub no more than 10 inches high and he felt that it was a tree, not a just a weed. 40 years later, it is one of the biggest trees still standing in the area.
Filling up the space with the products. Finding customers who were willing to stock in their own stores.
Go to their stores to try to help them since he was experineced in marketing first hand.
Advertising in any way he could in many ethnic communities.
It was a job that had to be done. No matter the time and the effort.
EVENTS IN GREECE
During the time around August 24, 1975, the three men who comprised the triumvirate of junior officers during the turbulent period in Greece in 1967 (Papadopoulos, Makarezos, and Pattakos) were sentenced to death in Athens.
This sentence was later rescinded to a life term.
According to many, Pattakos spent the rest of his life reading the Bible in jail.
This probably was the opportunity for Peter to go back to Greece, since democracy was reinstated.
However, he chose not to leave, because he loved his work, his business relationships,
and began to understand the function of the multi-cultural food market in Canada.
He did not want to lose the opportunity to apply this newly gained knowledge to his work,
and the potential possibility of learning even more.
Instead, he wanted to continue to develop what he knew was a promising future, because he
believed the food creation business was endless, and was directly tied or related to religion.
In continuation of his efforts to make the new building work, he had to be openminded.
He had to eliminate from his mind the difference in race, colour, creed and focus only on eating habits and preferences. So the promotional ideas were necessary.
The following article should shed some light on what Caribana is all about and illustrate his involvement with
the different nationalites.
Mr. Goudas engaged himself headfirst into what is today's largest festival and parade in North America, the Caribana.
You can view more articles about Mr. Goudas' involvement and participation into making Caribana what it is today, via the following links. Remember that Mr. Goudas made special small sample packages of products to give to spectators
to try what is considered by many to be the worlds best of the best.
If you wish to see the 1975 Caribana film, click here.
Download, sit back and have a coffee (or better yet a Snappy pop or ginger beer), and enjoy.
It took Mr. Goudas hundreds of hours to put it together, so please wait a few minutes while it downloads.
If you do not see it very clearly, please check the settings on your computer.
The original film is 2 hours but this condensed version is 7min and 5sec.
If you wish to see the 1990 Caribana film, click here. Film length 6min, 45sec.
In one of the articles for Caribana 1976, the following reflects Mr. Goudas involvement and outcome of the parade.
As the parade was almost half along the route the sky opened giving torrents of water to invade the festivities.
The spectators ran for shelter from the relentless downpour.
Some ran back to their hotels and cars, some to the dry subway tunnels.
Some of the dancers and helpers of my group finally had to run for cover.
The musicians tried every possible way to protect and cover their instruments.
The beautiful costumes which had taken 6 months to prepare melted into coloured puddles at the dancers' feet.
As I sat on the grass near the monument viewing the wrath of nature, I thought of the expenditure of time, effort and money.
I have experienced many rainstorms in my life, but never had really paid much attention, as these storms have only wet my hair and clothes. This storm wet my eyes and broke my heart.
Mr. Goudas paused, took a deep breath and finished by saying that the Caribana parade is a wonderful thing that happens to Toronto every year and is one of the most beautiful gifts that the Caribbean has given to Canada.
Mr. Goudas documented his Caribana experience and involvement in the
book titled, One Caribana Story, the cover of which is portrayed on the left.
This book is considered a collector item for its deptiction of the CN Tower which was once the tallest building in the world.
It was enomous amount of work to enhance the photos and accurately portray this festival which the second largest after the Trinidad and Tobago Carnival.
Mr. Goudas spent a considerable amout of time and effort in a giving a realistic view to an outsider who is not familar with the word, Caribana, and festival.
In fact, he emphasized that the participants are not a bunch of idiots dressed up in costumes and jumping up and down all over the place, but the work of some very skilled and talented people, bringing to Canada a culture that has prevailed for many, many years.
Photo of Ken F. Shah
The One Caribana Story was published in 2008 and 100,000 copies were printed in several languages allowing other cultures to become familiar with the festival.
Unfortunately, his good friend, Ken F. Shah, was not alive when the book was publised.
Mr. Ken F. Shah (16/10/1938 - 04/05/2002) had passed away.
This remarkable personality, and friend, will be greatly missed.
Mr. Ken F. Shah will be discussed later on in the biography.
Following the Caribana events, and the rise of the popularity and exposure of Mr. Goudas brand products, led to the expansion and growth of what is now the Mr. Goudas Empire.
To support and expose Mr. Goudas brand products to the public, Mr. Goudas himself started a radio program on site in Brampton, Ontario.
The program was dedicated to different nationalities and popularity of this program was enormous.
However, the Canadian Radio-television and Telecommunications Commission (CRTC), did not agree with
Mr. Goudas ideas of multi-ethnic programming and dissolved and stopped the programming.
TRANSCRIPT OF PROCEEDINGS BEFORE THE CANADIAN RADIO TELEVISION AND TELECOMMUNICATIONS COMMISSION SUBJECT DIVERSITY OF VOICES PROCEEDING HELD AT: Conference Centre Outaouais Room Portage IV 140 Promenade du Portage Gatineau, Quebec September 21, 2007
Thirty years ago, November 1977, the CRTC requested 790 AM, Brampton, to cancel the three hour show The Saturday
Night Musical Recipe, a multicultural radio show, produced by Peter Goudas, from Goudas Foods, for not complying and enforcing the 50 per cent Canadian content in their show.
The CRTC, the CANCON percentage, the number of diversity residents in Canada and the radio industry as a
whole has changed drastically in the last 30 years.
In 1975, Mr. Spyros Peter Goudas made a 3 year contract with CHIC radio, 790 on the AM dial, to produce a 3 hour weekly radio show during prime time between 6 to 9 pm on Saturdays..
This program was recorded at Mr. Goudas' studio on Wednesday nights and normally went into Thursday morning, making sure that it was a power packed 3 hour program.
There were a number on people involved in this program as announcers, interviewers, commentators including such notables as Colin Hanson, Mr. Mahoney, Roy Stewart, Joe Reid, Wyn Callender, Big Willie, Jasse McDonald, Percy Thomas and others as well as a studio audience.
The music was selected and arranged by Mr. Whoo of the 813 Club (the nickname that used by Mr. Goudas, and comprised mainly Caribbean and Latin American music as well as extensive coverage of the news from all over the world as a lot of energy was devoted to keeping people up to date on what's happening in their native countries.
This program developed a huge following, and was the most popular program on the radio.
Mr. Goudas had an extensive selection of music from the Caribbean and Latin America which he had accumulated for the 813 club and his personal pleasure (he was an avid collector of this music, and prided himself in having almost all of the recordings that were available), and he wanted to share this music with the entire country.
In a very short period of time, even Anglo Canadians were tuned in to his program on a regular basis, and they even called in to the program, or called him at his office, or sent letters of congratulations and even make requests of some songs that they would like to hear...
One day, approximately 2 years after the contract was signed and out of the blue, the radio station told Mr. Goudas that he had to play 50% Canadian content music.
Mr. Goudas told them that it was not possible because this was an ethnic program and there was no
Canadian content ethnic music available and the only way he could meet their demands was to probably play the Canadian National Anthem after each song.
The station said that they would pull his program off the air if he did not comply, even though he had paid the money for his programs in advance. Mr. Goudas informed them that he could not compromise the quality of his programming so there was no way he could have the 50% Canadian content and keep the spirit of his show.
Mr. Goudas argued his point to the station and also approached the government to allow him to continue with his present format. He told them that he had programs for different nationalities and if he was doing a program for East Indians for example, they would expect him to play East Indian music.
Same could be said for all the other different nationalities who were his audience.
He continued to argue his point and try and convince them to change their position but the station did not budge and finally gave Mr. Goudas a deadline. This broadcast is the last one before the program went off the air.
After all, he has put lots of time and energy into this program and had a huge audience, but that did not matter to the station, and he could not bear to bring himself to do the farewell show.
The songs were introduced by Melodie Grayson who normally did that job, and the person speaking about the job opportunities is Pat from Barbados, who subsequently became his wife. Brampton Radio CHIC the last Goudas program in 1977
Mr. Goudas wanted to make sure that he got to complete this final show, so he stifled his feelings on the air because the station's engineers were standing by with their hands on the switch to cut him off if he said anything negative about the situation on the air. You can imagine how heavy his heart was during this show.
He stood to lose a lot of money by refusing to change the nature of the program, and the number of nationalities that he was catering to, and walking away from the studio.
But he did just that and it was not this loss of money that bothered him, it was the thousands of loyal listeners to his show who would no longer be able to hear the music that they enjoyed so much.
One of the last things he did was to announce the details of the free Xmas party for the kids that he put on for them every year, and he repeated this a number of times, as you can hear on the tape.
Since we are on the Jasse McDonald topic, we would like to let you listen to his extraordinary voice again.
Years later he recorded Koukla Goudas. A wonderful story about a pet French Poodle, written by Spyros Peter Goudas at 3 am on August 20, 2003. The Koukla story considered to be one of the best books about animals.
Have your coffee or tea close the light and your eyes, listen and enjoy.
813 CLUB and Our Place Christmas Parties
Each year Mr. Spyros Peter Goudas ensured that the children had a great Christmas by hosting a special party at each of the club locations.
He would not have been happy if he did not include and provide for the children.
However, this particular year, there was a conflict with the timing of the CRTC decision to shut down the CHIC Radio Program, The Saturday Night Musical Recipe, causing him to fear that he would not have adequate time to announce the Free Children’s Christmas Parties at the clubs.
The parties were for the children only.
Parents were advised to bring the kids to the buildings and pick up them up after a certain time.
Proper supervision and caregivers, including nurses, were included in the celebration.
Both locations were always filled to capacity.
In one of the tapes of Mr. Willie Williams (Big Willie), gives a Toast at the Celebration of Spyros Peter Goudas 30 years.
Willy Williams was the Manager of the 813 Club one of the best Caribbean Clubs in North America, from 1972 to 1982. He was also the personal bodyguard of Spyros Peter Goudas.
Each Christmas, Spyros Peter gave a free party for all nationalities of children in the club and Willy dressed up as Santa Claus and entertained all the children.
In this video, Big Willy, his nickname, ad libbed whatever he had to say on the occasion of
Mr. Goudas 30 year anniversay in Canada.
The manager of the 813 Club, mentioned that he was the Santa Claus (Black Santa Claus). Yes, you read that correctly. You may not have heard of him before but Mr. Goudas was always a pioneer and an innovator.
So, he created a black Santa Claus, and a big one too.
So big that his costume had to be left open at the back to the amusement of the kids.
Ken Shah mentioned in on of the documentary film that when parents returned to pick up their kids they left with a bag of food that they could not purchase on their full wages, canned products, snappy pop and other products being produced by Mr. Goudas at that time.
In fact, he noted that the parents left with a bag as big as their kids.
Here is a funny story that Mr. Goudas told us.
In the Our Place Restaurant, he had assigned Tony Palermo as the manager of the whole event including food and entertainment.
Dealing with Canadians, especially the East Coasters was an easy feat.
The entertainment, Country and Western Music, for the Newfies and Scotians (loving names for the people of Newfoundland and Nova Scotia) was fantastic, in addition there was a music and singing competition for the kids, with prizes of course.
The photos reflect the warmth, happiness, joy and thrill the children were experiencing.
Even the white Santa Claus was very happy.
At the time of the event Mr. Goudas was traveling from one club to next to make sure everything was going smoothly.
Travelling along with him was Sweet Daddy Siki, a personal friend, a well-known wrestling Superstar and Country and Western Singer.
The children were delighted to see him, especially in his wrestling costume which always absolutely fabulous.
Within the 813 Club, since he could not only have Caribbean food, e.g. curry goat and rice, yams and sweet potato, Trinidadian Pelau (rice, peas and meat), he decided for the Children’s Party Menu, to clean out all the Kentucky Fried Chicken joints for their chicken, macaroni, potato salads, cole slaw, French fries and the works,
All the Hamburger joints, all the fruit markets, Dairy Queen joints, etc., etc.
In addition, he had assigned the wife of his good friend, Patra Patiniotis, to create different trays of extraordinarily special and delicious Greek pastries: Bougatsa, Galactoburico, Baklava and Melomakarona a traditional Greek Christmas Cookie.
All the food was arranged on a long table against the wall.
There was some railing in front to prevent the kids entering from at certain points.
Mr. Goudas inspected the table and he saw the chicken, the French fries, the hamburgers, the potato salad, the macaroni salad, the coleslaw, the ketchup the spoons forks, pastries, the ice cream, fruits and the works.
When everything was to his satisfaction, he went up to the front and told the DJ to announce that the buffet was ready.
The children rushed over to help themselves. Mr. Goudas did not notice what exactly happened at the time.
It was only when Sweet Daddy Siki came up to Mr. Goudas with a plate in his hand and asked him:
“Peter can you please tell me what is the name of this wonderful Greek pastry, that is underneath my chicken, below my ketchup, underneath my macaroni salad, above my ice cream and Bougatsa?”
(The photo incorporated is not a photo of the event. It has been inserted to illustrate a buffet table.)
It may seem like an absolutely wonderful, incredible joke once you have read the segment above.
However, at that moment Mr. Goudas’ knees buckled and he felt a throbbing pain in his head!
He then announced through the microphone that he was ready to commit suicide because he had overlooked the final detail by not instructing the kids that the entrance point to the buffet was to the left. The kids had started the buffet on the wrong side, starting with the ice cream and cakes and finishing with the chicken and the ketchup.
How did you like that story?
Imagine he telling us this story in detail and laughing about the whole situation now, years later.
Mr.Spyros Peter Goudas has subsequently written a book years leter which includes the Bougatsa,
Galaktoburico and Baklava recipes.
Of course, it is a wonderful booklet written in a comedy format.
Okay, this is the end of this session and this wonderful era.
Let us continue with the biography.
The irony of this whole situation is that a few years later, the government allowed ethnic programs on the air, with no Canadian content requirement.
"The Saturday Night Musical Recipe". The CRTC, the government and the radio station were inundated with a barage of telephone calls and letters from angry listeners which resulted in the changing of the law to allow different nationalities to enjoy the music of their country without enforcing the fifty percent Canadian content.
Once again, it is safe to state that Mr. Goudas is a pioneer in changing the law.
(The late Prime Minister, Pierre Elliot Trudeau, joked to Mr. Goudas at one the convention dinners that we need all the nationalities to make this wonderful country and that he should think in terms of reopening his radio program).
To illustrate the popularity of this program, one night Mr. Goudas pulled over on the side of the road because his car was out of gas (this was normal for him, he does not pay much attention to his gas indicator).
Someone came up and offered him a ride to the gas station.
When he got in the car, Mr. Goudas was surprised to hear the fellow playing a tape of one of his programs which he had done about a year earlier.
Mr. Goudas then told him what the next song would be, and the guy asked Mr. Goudas how he knew.
Mr. Goudas told him who he was, and that he produced the show, but the guy was still skeptical.
However, when the song that Mr. Goudas told him did indeed come up next, he gave a big smile and said he was very happy to meet him.
He told Mr. Goudas that he had over 50 tapes of his programs, he loved them and he plays them over and over.
He then took Mr. Goudas to the gas station, waited while he got a can of gas, and then took him back to his car, all the time blasting his tape of Mr. Goudas' program at full volume!
OUR PLACE RESTUARANT 1975 - 1981
The Largest Country and Western Restaurant in Canada
Although his plate was full with handling the many requests from the chain stores, other customers and product developments, he felt the need to get much busier, by purchasing the largest Country and Western restaurant in Canada.
Under normal circumstances he wouldn’t have looked twice into this type of business, however, partners of various restaurants held by businesses that owed Goudas Foods a large sum of money, offered their stake in Our Place Restaurant that was headed for bankruptcy, in order to relieve some of the debt.
Spyros Peter Goudas took hold of the restaurant, and brought it back to life.
Still to this day, there has not yet been another restaurant to seat 1,500 people.
This meant that the restaurant needed to have at least 100 parking spaces (at the time, to obtain a liquor licence it was necessary to have a parking lot equipped with one space for every 15 patrons).
Spyros Peter Goudas restaurant hosted and supported famous country and western singers from all over Canada and boasted celebrity singers from Nashville. Including Eddy Eastman, Lucille Starr (Anta Kalampothakis song) , George Hamilton the Fourth, Crystal Gayle, Roy Payne and Outlaw Heroes.
The 1970’s were Roy Payne’s “star” years – he charted a dozen singles on RPM during the decade.
Not overly abundant by any means, but considering the kind of songs he was writing, he feels satisfied with the recognition.
Amongst the dozen charted single were Top 10 entries for Goofy Newfie, Outlaw Heroes and Whisper To Me Tina, and Top 20 hits with Sweet Jesus andThat’s Why I’m In Love With Life.
Roy Payne, one of Canada’s top songwriters
“I might have lived on the mainland all my life but the Newfie’s never come out of me …
You can take the boy from the bay, but you can never take the bay from the boy.
It’s a beautiful feeling, coming home for this (Roy Payne, Trout River native, was awarded Music NL’s Lifetime Achievement Award). It’s totally amazing. It’s mind-boggling,” he said. Click for ROY PAYNE MEDALS OF GOLD
Thunder Country - George Rowsell, George Grero, Wendy May & Saddletramp, Eddy Eastman, David Wells, Albert MacDonald, Austin Collins, Mistee Morning- Derek Pilgrim, Stan Theriaut, Paul Clinch, Doug Lewis, Malcolm Bisho, June Pasher, Ronnie Richard, Steve Ridout, Granny Granntham, George Gero, Wild Honey - Brian Finlayson, Norm White, John Prier, Marg Evans, Artie Maclaren .
We would like to mention to you that no one could fill up a place (1,500 capacity) almost on a daily basis because he was good looking (and we are referring to Spyros Peter Goudas).
However, he was an astute businessman. Similar to his plunging himself into to culture and food of the patrons of his little store on Baldwin Street, he immersed himself into the culture of enjoyment of the patrons of this entertainment establishment.
His love for Country Music was a prime factor and led him to understand not only the singers, but the writers, and the composers.
Just a reminder, the patrons of the club we mostly from the East Coast of Canada and they love Country and Western Music. Therefore, he sought out the best of the best in the industry at the time.
Some of the artists had to be booked one year in advance because of prior commitments.
In the 1979, Our Place Restaurant (1227 Queen Street West) Entertainment Programme (which Peter Goudas kept a copy of as a souvenir), we noticed that it was quite thorough in listing the upcoming artists with booking dates and a short description of each individual, groups and/or bands.
The genre of entertainment for each night was also spelled out, complete with photos.
For example, Monday is Spaghetti Festival, Tuesday is Newfie Night, Thursday is Amateur (talent) Night, Friday and Saturday Party Time and Sunday is Family Day (no liquor served)!
(We are overly impressed with this additional knowledge of this Mr. Goudas! We really should not be surprised because he belts out some intense melodies on his Harmonica when the mood hits him.)
He added that at times he went on stage and performed with the musicians in the bands by playing his Harmonica.
Back to our topic. For those of you who are not familiar the term East Coaster, it refers to Canadians from Newfoundland (called Newfies), Labrador, Nova Scotians (Scotians), P.E.I (Prince Edward Islanders).
Additionally, if for a split second you think that they are like the rest of Canada, according to Mr. Goudas you are in for a hhhhuuuuugeee surprise! They love to party.
He further added that it must be the breeze from the Atlantic Ocean that has had a deep impact on the cultures, in addition to the closeness (proximity) of Scotland and Ireland.
Mr. Goudas paused for a second to tell us the following. Very often, a group of 20 or more East Coasters would arrive at the Restaurant. Obviously, 4 or 5 tables had to joined together to accommodate that group.
He continued his narration by saying that within this particular group, there would always be a fight before the end of the night and someone would end up with a black eye or a broken nose.
Apparently, this was a part of the occasion and Mr. Goudas always told his bouncers not to interfere with that group because at the end of the night, they would all go home happy and kissing each other, black eye and broken nose included. It seems to be a cultural thing.
To illustrate further, he described one particular incident that would forever stand out in his mind:
One particular night the whole restaurant was upside down. Everyone was fighting each other for no particular reason while the band was still playing, and continued playing louder than ever.
In his words, broken noses and chairs were all over the place and flying in all directions.
Suddenly, someone shouted out that the Liquor Inspector was approaching the building.
Incredibly, within a fraction of a second, everyone sat down and pretended to be good kids.
Mr. Goudas went to the door to welcome the Inspector who was passing by on a non-official visit.
The Inspector looked inside the place and told Mr. Goudas that he runs a nice and quiet joint.
Keep up the good work because the Liquor Control Board acts very tough on bad joints and revokes Liquor Licenses.
Although Mr. Goudas asked him to stay for a while, he refused stating that he could not because it was too late.
He then exited the building.
As soon as the Inspector vacated the building, the fights resumed from the point of intermission.
A few minutes later, someone shouted the Cops are coming, the Cops are coming.
Amazingly, the very same scenario played out.
The fighting stopped; they sat down and were once again good little kids.
Spyros Peter Goudas welcomed the Officers at the door.
They advised him that they received a telephone call about the fighting situation. Peter told the Officers to come in and have a look. He told them look at the patrons, they were almost angels.
He suggested that maybe the fighting was at another restaurant up the street.
The Officers left. Whuff! Peter breathed a sigh of relief, checked his shaking feet, mounted the stage and over the microphone told everyone that he felt that there was enough fighting for the night. And, because they were such good boys and girls, he was opening the bar, free of charge, for everyone for the rest of the evening!
At the end of the night, everyone left very, very, very happy.
Just a reminder back in these years, Bars closed at 1:00 a.m. and all evidence of drinks had to be removed from the table. The establishment had to be closed at this time. The word After-hours did not exist!
One of the secretaries, stated .. Great story sir! But what about Artie MacLaren.
Spyros Peter Goudas (hand in pocket) with Artie MacLaren 1978.
Mr. Goudas went on to explain that on a few occasions, he booked Artie MacLaren and that he was a Brodland recording artist and composer of over 400 songs. Also, that he was from St. Peter’s Bay, P.E.I., a real East Coaster.
He further added that Mr. Artie MacLaren was one of the exceptional personalities and performers at the time.
Many people really did not know that Artie MacLaren’s material has been recorded by other artists such as, Orval Prophet, Brent Williams, Dick Nolan, Glen Logan, Wayne Mack, Michael T Wall and Nashville great Porter Waggoner.
He also produced, arranged and composed an album for Doug Loder on Sno-Can Records.
He has appeared on numerous television programmes such as Tommy Hunter Country, Grand Old Country, George Hamilton IV Show, Family Brown Country, Ronnie Prophet in Concert, CBC Who’s New, Gary Buck in Concert and Lively Country. As well as syndicated radio shows Opry North and Vic Mullen’s Country Road.
Artie has 11 albums to his credit and approximately 30 singles.
He had 6 charted songs in the last two years (referring to 1979).
Between writing, producing and television he also found the time to appear at Our Place Restuarant several times a year.
Not only was Dick Nolan a great musician, but he kept the crowd entertained by giving a Newfie Joke at the end of each song.
We have to make a parenthesis here to let you know that although, the rest of Canada seems void of jokes, Newfoundlanders are full of jokes. Additionally, it is much funnier when a Newfoundlander tells a Newfie Joke to other Newfies
Well, Spyros Peter Goudas hired Dick Nolan to enlighten the atmosphere and the spirit of his clientele ever so often.
We will not give you hundreds of Newfie Jokes in this biography, but we have included 2 of them.
Here they are: 2 Newfies are travelling from the East Coast to Toronto. When they entered the border from Quebec to Ontario, they saw the sign Vehicle Inspection Station Ahead. Immediately they stopped the car and the driver said to the passenger to go to the back and see if my signal lights are working.
So the driver turned the signal light on and the guy in the back observed the light.
When the light started flashing, he said it is working. When the light stopped flashing he shouted it is not working.
Then, it is working, it is not working, now it is working, now it is not working, now it is working.
(You may not immediately get the humour, but when Dick Nolan voices this joke to patrons who have consumed 6 to 7 beers, the comedy is doubled - laughing at the joke and at how much people are enjoying the joke.
Finally, they passed the inspection station with no problems. However, the next sign said (Clean Washrooms Ahead).
As a result of this sign, they ended up cleaning 7 Washrooms on the way to Toronto.
Well, it may be funny as it is written. However, when Dick Nolan says the jokes it is a completely laughing matter.
Newfie Jokes are the subject of much laughter throughout Canada. It just a part of the culture.
Sweet Daddy Siki frequently appeared at the free Christmas Parties for the Kids held by Mr. Goudas over the years.
He was always a bit hit.
And one of the best players of steel guitar, Mickey Andrews. http://www.4shared.com/mp3/TlM7eYul/Beautiful_Yesterdays_-_Mickey_.html
Mr. Goudas appointed two of the best people in the business to run the restaurant:
Mr. Tony Palermo - a wizard in the entertainment business, and Mr. Panagiotis Stamatakos - an expert in restaurant management.
Also, he had six of the best bouncers supervised by martial arts superstar, Tony Fischetti.
All of them, along with Mr. Spyros Peter Goudas, worked hard to organize and maintain the success of the restaurant.
They had to make sure that the proper staff was available to arrange seating, food and liquor requirements, that security personnel, promotional staff, and marketing managers were available, but most importantly that every event and concert was safe for the public.
All this, and more, would occur on a weekly basis.
Although everyone worked as hard as they could, still there were unexpected situations; the following short story illustrates one of them.
Tony Palermo arranged for Teenage Head to appear for a concert at the restaurant.
There were 1,500 tickets issued, which sold out a month in advance.
The night before the concert, the lineup of people wrapped around 2 blocks and on the actual concert night, more than 5,000 people showed up.
How do you stop such a crowd, who came from far away to see the band? When everyone reached the doors, they would not take no for an answer; they were all determined to enter the restaurant at any cost.
Tickets were no longer issued due to the fire department regulations, so the door was left open and everyone entered the premises. The restaurant was so full that the crowd looked like sardines all nicely packed together.
The police at the 14th division congratulated Mr. Goudas because there was no trouble at all involving the concert.
The reason behind this was that the bar was closed, due to the fact that no one could move to take an order.
(In recalling this episode, Mr. Goudas smiled knowingly to himself: the crowd could not become rowdy because they did not consume any liquor and were unable to smoke pot due to the compactness of the space - no room to even roll a joint).
It possibly was the first time that the famous band played to a sober audience.
In the end, everyone had a good time. Later on at 2:00 am, the band started smashing their guitars after every encore. Eventually, they ran out of guitars.
1976 Miracle Food Mart - A & P
Miracle Food Mart, a supermarket chain in Ontario, Canada, owned by Steinberg's, a Quebec-based retailer.
Under the direction of key personalities such as Mr. Mike Mirenegeli, Mr. Frank Dunn, Mr. Angelo Valentini, Mr. Domenic Calce, Mr. Wayne Roberson.
After introducing Mr. Goudas Products to the MFM stores, the chain grew remarkably.
1977 Mr. Goudas open the first No Frills store on Bloor and Dufferin.
Lou Pecchia, director of wholesale food development with No Frills, was hired in 1977 as multicultural food coordinator for Loblaws, No Frills parent company.
That year, the management at Loblaws invited Goudas for an interview.
Pecchia had already expressed his opinion that Goudas Foods products should be brought to No Frills.
He talked about Mr.Goudas with the best words; he noted to the management how knowledgeable
Mr.Goudas was about Multi-Cultural Foods, and how he had manufactured a lot of these products himself.
The decision was taken from the Head Office (John Lederer, Pappas, Dan Fellin, Frank Boyland, John Silpton, and Jim Greco), to give Mr. Spyros Peter Goudas the first No Frills store on Bloor and Dufferin.
In the years to follow, Mr. Goudas was the driving force in the multi-cultural foods.
Under the No Frills banner, he developed the ethnic foods section in almost 100 stores!
IN THE LATE 70's Mr. Goudas had an accident that almost cost him everything
On the evening of January the 14th, 1979, Mr. Spyros Peter Goudas had an accident that almost cost him everything including his whole business.
The story is provided in text format for those of you that do not have Real Player.
Both the audio and the text story are posted on the archives section under the title
Peter Spyros Goudas talking to his dog Irma.
The initial reaction of the nurses was that x-rays were not necessary,
due to the fact that only the skin was holding the broken leg pieces together; they thought that in this case amputation was unavoidable.
They tried to contact the orthopedic surgeon on call, however he was attending a function.
When the specialist arrived finally, he asked the question, who drove him to the hospital,
and Peter replied "I did. " The doctor mentioned that people usually faint even when they break a finger.
He tried his best to put everything back together by feeling each individual bone piece and placing it to the proper location.
He did this over and over again for several hours until 5:00 am, where he was satisfied that everything was in its place, and then started the casting process.
After receiving the first injection of morphine, Peter remembered asking the doctor, "Would I be able to get to the office in the morning?" Dr. Grossville responded, "Don’t worry, you will be at your office at 8:00am".
The story explains the circumstances of how the accident happened, the outcome, and the ensuing result.
This dramatic event has become a subject of discussion on radio programs, in churches, at meetings, board rooms, accounting firms, books, etc.: In effect, it has become a source of inspiration to others who are and have endured similar devastating periods in this game of life. They allowed him to leave the hospital for the day.
He then realized that the factory had been closed down because the bank took over the account receivable.
The suppliers did not supply him with anything, at least some of them, and the chain stores had given the shelf space section to somebody else, except for Lou Pacchia the head buyer of No frills and Wayne Robertson the head buyer of all Miracle Mart stores.
He said, "Peter I have to do this (mean that he had to give Mr Goudas selve space to another company) but when you get well and are able to walk again and serve our stores I promise I’ll give you your shelf space back".
Based on that he went back to the hospital and I stayed there another two months.
When he was finally out of the hospital with 80 lb less, returned to the business he was trying in every possible way to reconstruct his business. Wayne Robertson kept his promise and gave the shelf space back to Goudas.
There was a lot of damaged merchandise resulting from the failure of the sprinkler system and the need to rectify a host of other problems that needed immediate attention.
You will read somewhere that the Bank recalled the loan. In other words, he did not have the cash flow per se. Additionally , should he have sold the merchandise, the receipts would have gone to the Bank.
In his desperation, he delved into some emergency cash he had stashed away for a rainy day and asked someone to drive him (since he was very weak and his leg was no bigger than his wrist) to the Manpower Office location at Keele and Dundas Street West to enlist their help in obtaining some labourers to help him clean up and sort out the damaged merchandise.
Once the job was completed, he attempted to give this money to the Manpower supervisor who personally attended the job site to pay to the workers, but he refused to take it and stated that things have been worked out internally.
Since he was committed to doing everything within his power to address all these issues he was taken a back when another tornado came out of nowhere in the form of Mr. George Hall, a representative of the Government, to seize the plant because of the amount owing in municipal taxes.
We will discuss Mr. George Hall later on in the biography.
One late night at 2:00 AM in the Editing Studio of Mr. Goudas and after a few shots of greek brandy a tipsy Mr. Goudas decided to record the storytelling of when he broke his leg and how it crippled his leg and his livelyhood.
First he had to get in the mood. Mr. Goudas played some of his favorite melodies from his "813" Club Music Library which he used as background music and told his story to an audience of the taperecorder, and his loyal irish settler dog Irma.
When he finally finished recording, Irma (his dog)was exhausted.
For quite a while the record was forgotten, untill one day "Dr. Love" a radio Broadcaster came to do some Radio Editing work at the studio of Mr. Goudas and discovered the recording.
Dr. Love couldn’t resist his curiousity and secrectly borrowed the tape so he could listen to it at his home.
He was inspired by the story and decided to air it on his radio show on the eve of Christmas 1993, to the complete surprise of Mr. Goudas.
Dr. Love aired the entire Story on his "Dr. Love" show on the Chin Radio station and after the story he had a segment where listeners called and expressed their views and opinions about the show.
Fitzroy "Dr. Love" Gordon claims that the segment featuring Mr.Goudas’ recording was the best show he ever had in his broadcast carreer.
Any one who is experiencing s difficult period is encouraged to read this article.
The mere force of strength that Mr. Goudas exhibits throughout this ordeal will strengthen even the weakest of spirits.
it is a source of strength and faith higher and more powerful than we are.!!
Lets not pretend that he is Bruce Willis, The Six Million Dollar Man, or the Terminator who are capable of such a feats on films and come to terms with the reality that The Only Source of Power is the Lord above and that, maybe, maybe he have that, the Only True Source, on his side. Who knows....?
The above story aired several times on different radio programs, in churches and different media; it is also a subject of discussion among hosts and guests on various radio programs.
Apparently this story has been an inspiration to many who have met similar fate and it has given them the will and the hope to stay strong.
Over the years, he have received many letters from people who had similar experiences and kept this story in mind as a source of strength during their difficult times.
Can you imagine, having your leg crushed, shattered, driving yourself by the sheer force of wanting to survive in extreme pain, on a rain slicked snowy road to a Hospital Emergency?.
However, some people interpreted the story to suit their objectives; in one instance, a large accounting firm criticized him for not maintaining a back up system to operate the business in his absence, without realizing that the bank acted out of fear as result of the rumor of the amputation of the leg and not on the basis of the financial ratio, thus recalling the loan.
In that same year, Mr. Goudas got married to his girlfriend of over a decade Patricia from Barbados, which shortly thereafter Patricia gave birth to Panos (short of Panagiotis in memory of his father).
Within those years, he sold both the 813 Club and the Our Place restaurant to maintain business and focus on the future of Goudas Food Products co ltd.
Difficult years followed due to the bank loan recall
There were several difficult years that followed due to the bank loan recall as a result of his accident.
In the years to come he spent time in developing products with the knowledge that he had acquired in the last decade, plus the knowlege that he learnt along the way through talking to factory owners around the world, inviting them to Canada for indepth negotiations, interacting, experimenting with new ideas, trial and error, endless sleepless nights, and days and nights, and weeks and weeks.
In doing so, he was able to overcome the difficulties the bank administered and show promising signs of success and growth.
He achieved this by introducing, developing, importing and distributing more magnificent products from all over the world.
These included products of various categories, for example tomato products, canned fruits and vegetables, fish products, baking ingredients, syrups and extracts, to name a few.
He excelled in the rice category, where he selected the best varieties of pure basmati rice from India and Pakistan, Thailand’s best Tai Tai scented rice, and the number one selling brand in Canada, the famous Calrose, considered to be the top quality variety that satisfies the pickiest far-east taste bud.
This eventually led to more shelf space and hence increased popularity within all multicultural societies of Canada. Part of the hours that were spent on the two businesses above, where filled with chess.
His old favorite hobby which led him to become the president of a Chess Club Association with a head office in High Park Ontario and member of Antartico club.
Unfortunately, to be able to view the part of the film where this game of chess is being played you will have to view 6 minutes into the tape to gain access to the actual game.
July 25, 1982 The 813 club closes its doors.
Afer many years of operating the 813 Club, which was considered to be the number one Caribbean and Latin American club in North America, and where many artists had visited the club and/or performed successfully (for example Rosco and The Rebelions, Pluckey and Beril, Derrick Morgan, The Flames, and other numerous artists from Jamaica, the Barbados, and Trinnidad), the club closed its doors.
The 813 Club opened in November of 1970, and for 12 years it was the centre of entertainment for many people.
Not only the 813 was a non-profit organization, but it was also a great gift, every Christmas, to hundreds of children who would gather at its annual Christmas parties.
The first article written by Pat McNeilly about the Christmas and Easter parties, as well as school graduation parties (all free of charge) at the 813 club.
Click here to view film footage from the Past and Present 1991 interview with Kenn Shah.
Over the years, many articles were written about the 813 club, always congratulating Mr. Goudas for his efforts and praising his contribution to the community.
We have only provided a small sample of this publicity.
Before we close the subject of the 813 Club, it is important to insert an event that happened in either 1975 or 1976 during the week of the New Year.
An arrangement was made by Spyros Peter Goudas, nicknamed Mr. Whoo at the club, and his manager Willie Williams (Big Willie) to have Pluckie and Beryl perform for this particular night of the New Year’s week.
Pluckie was responsible to engage the reggae/ska artist, Mr. Derrick Morgan from Jamaica to perform as well.
An arrangement for an agreed sum of money took place.
This included Airline Tickets, Meals and Hotel Accommodations.
These arrangements were made a few months before the actual night.
Mr. Spyros Peter Goudas promoted the event to the best of his ability within his store, the Radio Station and within the club.
The event was very well promoted and tickets were sold out well in advance of the performance.
The big night finally arrived.
The club was filled to double its capacity.
There was no room for even a needle to drop.
Everyone was dressed up for the occasion.
The smoking of that special Jamaican tobacco was prohibited.
The performance of the Pluckie and Beryl dancing routine was scheduled to begin at 10:00 p.m. for a period of half-an-hour.
For the next half-an-hour, the house band took over the lead.
For the following half-an-hour, Mr. Whoo, the house DJ, was scheduled to entertain with his special crowd-pleasing style.
Now was the time for Willie Williams to announce the appearance of Derrick Morgan and allow the house band to play the introduction for Derrick to appear on stage.
In the next few seconds, Mr. Morgan did not appear on stage.
Willie Williams waited for a few seconds and re-introduced Mr. Morgan.
Again, Derrick Morgan did not appear.
Finally, Spyros Peter Goudas, Mr. Whoo, took the initiative to go to the changing and dressing room.
The following conversation took place.
"Mr. Morgan why are you not coming out? The people are waiting for you."
Mr. Morgan responded, "Maybe you should ask Pluckie?"
Mr. Goudas then turned to Pluckie. "Pluckie what is going on?"
Pluckie responded, "we need more money!"
Mr. Goudas added, "Pluckie we made our arrangements and I fulfilled my obligations and have already paid you in advance. What do you want now?"
Pluckie demanded double payment or Derrick Morgan would be a no show.
Mr. Goudas then addressed Derrick Morgan stating:
"Mr. Morgan I paid Pluckie everything that was already prearranged and the club does not have any more money.
The crowd has come to see you and many have come from far away and have been waiting for hours outside with their tickets in hand to see you perform.
I know that you are blind and may not be aware that I am the only white person within a crowd of more than one thousand people who are black.
Furthermore, the situation is not pleasant and Pluckie is absolutely wrong.
If you do not come out to this crowd, then you are wrong too.
We do not have enough time to sit down and argue all night long.
I am going to leave this room now and go up unto the stage and I will reveal to the crowd the real situation and will make an announcement for the last time.
If you feel within your conscience that Pluckie is right then you do not have to come out.
I know that you are blind but I want you to see the situation with your heart and see clearly that all these people are here to see you perform."
Mr. Goudas left the room, went onto the stage, and through the microphone announced the situation to the disappointment of the crowd.
He further informed them that to make life a little easier that the bar would be open free of charge for the rest of the night and at the end of the night he would refund them their ticket money.
In the next few seconds, Willie signaled Peter to come to the side of the stage where they had a conversation for a few seconds.
Mr. Goudas went back to the microphone and told the crowd that Mr. Morgan had a change of heart stating that he did not come all the way from Jamaica to be a victim of Pluckie’s ignorance and threats.
Mr. Morgan stressed that he came to Toronto to sing and make thousands of people happy.
Therefore, Mr. Spyros Peter Goudas instructed the band to play the intro and he ran to the change room to personally escort Mr. Derrick Morgan on stage.
Mr. Morgan proceeded to sing into the wee hours of the morning non-stop.
He sang anything from Mule Train to the Donkey Train and all the trains between.
What a talented entertainer he was (and still is).
The great talent of this man was greatly appreciated by all in attendance.
Photo of Derrick Morgan on stage
Willie Williams escorted Pluckie and Beryl out of the Club and Spyros Peter Goudas took care of Mr. Derrick Morgan personally until his departure.
It was one of the greatest nights at Club 813.
Spyros Peter Goudas, aka Mr. Whoo, was a very happy man as a result of the way the event turned around.
Needless to say, it was one of the most stressful moments in his life.
If someone analyzed the situation of Mr. Goudas' mentality at that specific time and era, you could only imagine the amount of stress he had, when he had to inform all these people patiently waiting to see Mr. Derrick Morgan, that they would not be able to do so.
Mr. Goudas was not afraid for his life, although he was the only white man within 1000 black people.
He did not fear, because, he knew the crowd, and equally the crowd knew him, but was so distraught at the fact, that so many people looked forward to that event.
They had come from far away and waited so long, only to be disappointed.
Nevertheless, at the end, as stated above, all the people were entertained, and spent one of the most beautiful evenings with the Great Derrick Morgan.
To this day, Mr. Goudas has never spoken a word to Pluckie or Beril since.
PANOS (Panagiotis) GOUDAS
From the time of his birth, up to and including this stage as depicted in these photos, age 5, he was immersed in the Greek language. Mr. Goudas ensured that Panos became biligual (Greek and English) by hiring a Nanny that only spoke Greek.
Peter Spyros Goudas felt that since the English language would eventually be his first language, early immersion in Greek was necessary since it is a very difficult language.
Many parents today, although they are from different countries speaking different languages, they do not speak their mother tongue to their children thereby naturally transferring the language to them.
Instead, the children only learn the English language.
Mr. Goudas believes that speaking more than one language is a definite asset. The photos show Panos celebrating his 5th birthday with a group of his friends from his Greek school and just being a kid.
Panos Goudas attends a Greek School at West Toronto Collegiate on Saturdays.
The language spoken within the film is Greek, at age 7, he is quite fluent in the language as shown through his competence during the classroom session.
In addition, in the interview broadcast later on on national television, he further demonstrated his fluency and competence in understanding and speaking the language of his father, the oldest language in the world.
Video from a Goudas Radio program broadcast radio, in 1991.
The disc jockey is Colin Vern Hanson, (The Mover), regular host and DJ for this program.
The studio that you see was used to produce commercials for Mr. Goudas in a number of different languages, In one segment you can see Panos Goudas at 10 years old, doing a commercial for Mr. Goudas Snappy Pop. Also Anthony Papayanopoulos in a commercial for magic sauce.
You may also see Anthony 10 years later giving a speech at the 30 year celebration in 1997.
Colin Vern Hanson was also the regular host and announcer for the highly successful Goudas Radio Program called The Saturday Night Musical Recipe which was on the air on CHIC Radio from 1975 to 1977, until it was taken off the air.
Below you will find some of Radio Commercials
ACKEE LINDA ACKEES RADIO AVEL AT SOUPERCENTRES BEANS IN THE POT ChowMein 2
ChowMein Linda Coconut Cream colling hunson COCONUT IN GREEN Creamed Coconut Linda
Curry Powder linda DRY COCONUT Ginger Beer colling hunson Goudas event sponsoring CHIK RADIO
GOUDAS TRY TO DO COMERSIALS Green Congo Peas Green Pigeon Peas linda nutriment
PANOS AT 4 TRY SNAPPY POP Panos likes SnappyPop Pepper Sauce PEPPERS FROM JAMAICA
Pickapepper Magic Sauce Rice 1 Rice 2 Rice 3 Rice 4 Rice 5 RICE LONG GRAIN
SARDINS Snappy Pop Colling 2 SNAPPY POP linda Snappy Pop TRINIDAD HOT SAUSE Vanilla
Panagiotis Goudas February 25, 1989
After a couple of weeks being hospitalized in Toronto, Canada, his heart finally gave up.
Born in 1905 in Grammeno, Ioannina, Greece, son of Spyros and Marina Goudas, he moved to Athens and enrolled in the Police Academy, upon graduation in 1935, he entered the Police Force.
In 1938 he married a beautiful young woman named Thekla. They subsequently had four children.
Due to the lack of funds from the Greek government during World War II and for a few years after the Civil War, they had a very difficult time financially.
In the following years, due to his ability to communicate well with the general public, Panagiotis was appointed to be in charge of Public Relations in the organization called IKA, (in English it is translated as the Organization of Hospitalization Insurance).
His duties involved directing thousands of individuals awaiting treatment in the different hospitals.
Although the job demanded lots of patience and understanding in dealing with injured patients, he deligently undertook his responsibilities. He retired from the Police Force in 1975. For the rest of his years, each year, he basically spent six months in Canada with his son Spryros, and six months at home in Greece looking after the garden.
Past & Present Documentary June 14, 1991
After 5 years of preparation, collecting, material, interviews, and editing the documentary
film, Mr. Goudas Past & Present was finally released. 20000 copies where distributed to friends, suppliers, and customers. The filming was finished long before with a super 8 - 16 mm camera and edited at Goudas Foods studio with beta tapes.
The film showcase includes the first Caribana of 1975 as well as 1990.
This film was especially appreciated by those in the edit community, who were editing without advanced computer editing software.
You'll notice a scene in the film of Panos (the son of Mr. Goudas) sitting on the lap of Peter Goudas while working at his office, along with interviews of various suppliers and friends. Film duration: 2 hours. You can download and view it.
This documentary film is a work of more than 5 years of preparation.
Made prior to digital cameras and automatic editing system.
Since the film was released there have been many changes within the organization, the production, and the customer base.
Marina Papayannopoulos Public Relations & Advertising Of Goudas Foods
Narating the film Mr. Goudas PAST AND PRESENT
The early years
Arrive in Canada
Starting in Business
The 813 Club Story
Variety of Commericials
Scenes from 1975 and 1990 Parade.
Background music that is played in the credits of this film is " OH WHAT A SMILE CAN DO"
by: Tim Chandell, Produced and Arranged by Sunny Roberts
This film has now become part of the Archives.
Thekla Goudas February 23, 1992
Thekla was born in Smyrna, Asia Minor in Turkey from Greek parents in 1916.
The family, which included her parents and three other siblings, moved to Greece
after the 1922 catastrophe.
According to the figures by the Greek government together with the Patriarchate, a total of one million people were estimated to be massacred.
We will pause here to revisit the history and the circumstances of that time:
While soldiers, sailors, and journalists from around the world watched from ships anchored in the bay of Smyrna, the Turkish forces burned and sacked the great city, killing about 30,000 Greeks.
Thekla survived along with her family, who were wealthy in the merchant business, only to leave everything behind and start from scratch again in Athens, Greece.
In 1938, Thekla married Panagiotis Goudas and became the loving mother to Nikos, Spyros, Stefanos and Marina.
Thekla and Panagiotis experienced some extremely difficult periods during the World War II.
But in spite of it all, she was a dedicated mother and wife and although the times were turbulent, their home was filled with the beautiful aroma of Thekla's cooking.
In the last decade of her life, both she and her husband spent six months in Greece and six months in Toronto, Canada.
She stayed at the home of their second child Peter Spyros, where she fostered within Peter the ability to create the most wonderful "home-made" recipes.
This inspired him to become innovative and creative, which resulted in him transferring his mother's special recipes
ideas into the Mr. Goudas line of products.
Sadly though, Thekla passed away in February 23, 1992 literally in the arms of Peter and Niko, from a collapsed lung on the way to the hospital.
Thekla never smoked in her lifetime.
Nikos just happened to be in Toronto for a visit at that time.
Ironically, her passing was exactly three (3) years minus 2 days to the passing of her husband.
Think about it. Is that love or what?
However, her memory remains alive through the recipes passed on to Mr. Goudas, for example "Love in a Can -Rice Pudding", Eggplant Imam, Cabbage Rolls, Dolmadakia, Baked Lima Beans, Okra in Tomato Sauce, Stifado (Baked Onion), Stuffed Peppers, Stuffed Tomatoes, Spinach and Rice, Leeks and Rice, and many more.
This well-loved dish is made as follows:
Click on the photos and get some quick lessons on cooking each dish.
1) Vine Leaves (Dolmades) The video shows the preparation of stuffed vine leaves with rice (dolmades).
The film made in 1993 and there is no voice over only music.
In the initial stages it shows you the list of ingredients, the proper method of wrapping and the plate to cover the dolmades before cooking. This is important to keep the leaves from unwrapping.
It certainly seems like a lot of work, but if you enjoy cooking, you will find that it is also quite creative, entertaining, and according to Mr. Goudas, quite relaxing after a hard day at the office.
In fact, even executives, lawyers, or business owners, who undergo lots of stress everyday, will find making these treats as a therapeutic retreat from the busy business world.
For more details on the preparation of dolmades, read the book written by Spyros Peter Goudas in the Books and Articles Section.
The video demonstrates the preparation of Chick Peas Salad.
This video was made in 1985 that is why the colour is a bit faded.
Ingredients are one can of Chick Peas, one Onion, one Celery Stalk, Garlic Powder, Oregano, Vegetable or Extra Virgin Olive Oil, Lemon and vinegar.
Drain the water from the Chick Peas. Pour into Casserole.
Dice the Celery and the Onion, mix together with the Chick Peas.
Sprinkle with Garlic Powder and Oregano. Add oil, the juice from the lemon and some vinegar.
Mr. Goudas worte a book about Chick Peas and is in the Books Section of this site.
3) Baked Black Eyed Peas This commercial made in 1992 shows the preparation of Baked Black Eyed Peas.
Black Eye Peas Story
For some time now Mr. Goudas has mentioned to us a story that is appropriate for this item.
He recalls some twenty-five years ago when his mother was visiting him here in Canada for a few months.
She always cooked for him. This he loved very much.
One of the foods she always made was "baked black eye peas".
The recipe is revealed below.
Mr. Goudas’ mother used to go to Greek town to buy vegetables, and always purchased a particular brand of black eye peas and baked them in her own special way.
On one occasion, she did not have any black eye peas so she called her son at work and asked him to go to the store to obtain that particular brand of peas.
He thought it was best, since he was at the factory, to take a bag of Mr. Goudas Black Eye Peas home to her.
When he arrived at home with the peas, his mother promptly asked him why he did not purchase the brand she requested.
He tried to explain to her that Mr. Goudas Brand was top quality, perfect size, no skin defects, excellent for boiling and baking.
Regardless of his explanations and efforts to persuade her, he had to drive 10 miles to obtain this particular brand of Black Eye Peas, from Ariston. When he returned with the requested brand, his mother was very happy.
Mr. Goudas realized at that time that he should not try to change a consumer’s preference.
This became Goudas Foods’ philosophy for the years to come.
Baked Black Eye Peas
Ingredients: 450 gr Mr. Goudas or Ariston brand Black Eye Peas
1 bundle fresh Dill 4 large onions l can Mr. Goudas Herbs and Diced Tomatoes 80 - 100 ml (more or less) Extra Virgin Olive Oil Salt and Pepper to taste 1 tbsp Mr. Goudas Trinidad Hot Sauce (this he uses always and in any other recipe)
There is a short film on the Goudas Foods website which can be watched by those who have Real Player.
One will probably notice that the beans are short-boiled, rinsed and drained a couple times.
The reason for this rinsing and draining is to remove all the ink from the center of the black eye.
When the peas have finally lost all the ink and have become completely white like snow, spread them out in a large baking pan.
Cut the onions into approximately ¼ inch slices, and sauté in frying pan until golden brown.
Spread onions over black eyes, making sure the peas are totally covered.
Open the can of Herbs and Diced Tomatoes and spread over the onions.
Cut half of the fresh Dill into ¼ in or ½ cm pieces.
Do not use the stems. Spread dill evenly over the tomatoes. Add enough water to cover the mixture.
Pour the Extra Virgin Oil over the complete mixture. Add Trinidad Hot Sauce
To avoid discoloration of the dish, it is important to boil the Black Eye Peas in three stages five minutes at a time and drain the water each time. Place the Black Eye Peas evenly on a tray, mix the other ingredients and spread over the peas, with a layer of Crushed Tomatoes on the top.
Pour enough water to cover the surface.
Cover with foil and bake for approximately half an hour. For more details of this recipe visit The Recipe Section.
4) Baked Lima Beans. This video was made in 1992.
The video shows the preparation and ingredients.
You may use dry Lima Beans which will have to be boiled for half an hour prior to baking, or a ready to use can.
Saute the onions until golden in colour before applying on top of the beans.
This is a wonderful recipe and is a complete nutritional dish.
It iis delicous and may be served by itself or as a side dish. In the film you will notice that Trinidad Hot Sauce was added.
This hot sauce adds flavour, not only to this dish, but any dish.
Spyros Peter Goudas worte a book about Lima Beans and is in the Books Section of this site.
131 SNIDERCROFT ROAD in 27 FEB 1992
With additional business developed within the A & P Organization (Miracle Food Mart, Valdi and Steinbergs),
The Oshawa Foods Price Chopper, The IGA, Franklin Foods, etc., the requirement of additional space was necessary.
This additional space was found in the northern part of Toronto, with rail side facilities.
For anyone who does not know the difference between a location and a location with rail side, is that rail side locations are a bonus in receiving or shipping merchandise, eliminating surface route transportation which is a very expensive proposition. The rail siding facilities have the benefits of inter transportation between Canada, USA, and Mexico.
There are very few rail side facilities Available, especially in Toronto.
The rail siding that was not activated at this new location. With an additional amount of work, he was able to have it activated, thereby allowing all types of grain, rice and bulk shipments to be shipped directly.
With additional parking space he was able to enhance his distribution network to the full potential.
Always hoping for the best, he tried everything possible to maintain and expand his sales force to accommodate the requirements of the fast increasing multicultural population in Canada.
It was a huge undertaking moving heavy machinery, equipment, packaging stock, endless hours of efforts, repositioning things, electrical installations, government requirements, etc., etc. Finally, the job was done.
The funniest part of the whole situation is when finally the whole factory was transferred into the new facility, during a little celebration that was held within the facility with all the workers, someone asked Mr. Goudas how he felt.
Jokingly, as he always is, he found a joke within the situation.
He said to them, ladies and gentlemen, I know that you think we have done a lot, but the end result is nothing, because we have just moved from 131 to 131. From 131 McCormack to 131 Snidercroft!
He meant that they were at the same level, 131, no higher, no lower. Only the street name has been changed.
15 MAR 1992
One evening of 15 MAR 1992 Mr. Goudas parked near Trenton, Ontario, for a little while, leaving his car windows open.
When he returned to his car and started driving, he finally realized he had a guest sitting comfortably on the back seat.
It was too late to return to Trenton as he was almost home.
A few days later he returned with his guest to the same area and asked neighbours and local shop-keepers if they knew her; it seemed like no one knew at all.
He also let her roam free for a few hours in case she found someone familiar.
In the end of the day Mr. Goudas exhausted all possibilities of finding the owner.
He then realized the dog is homeless, and thought to adopt her.
He named her Irma, in memory of his childhood dog in Greece. The full breed of Irma is unknown, she seems to be a
mixed with Irish setter of some kind, and she is very polite and well mannered. She welcomes all visitors and she has always been in good health. Irma loved to jump into Mr. Goudas car straight through the window every time he left it open.
The story of Irma is under the Koukla section in the same web site.
According to Koukla (another pet dog of Mr. Goudas), Irma has only one fault, snoring too loudly.
November of 1992 Business Journal Magazine
In November of 1992, the Business Journal Magazine dedicated 5 pages
to an article about Mr. Goudas.
But surprisingly when Goudas speaks about the things that helped get him to
where he is today, he gives little credit to this youthful enterprise.
School, he thinks, was one of the most important.
"I was always good in geography and engineering.
Knowledge of geography helps a lot in my business".
This love of geography became a curiosity about other cultures, customs, and foods.
One of his favourite pastimes is sampling exotic fare at restaurants around Metro.
"I have been to practically every restaurant in Toronto", he says
"Any time I come across food I don't recognize, I ask what country it is from, the ingredients that go into its preparation, and so on.
I try to know everything I can about it".
This article won the Kenneth R. Wilson award for best profile in 1993.
Το περιοδικό Business Journal ιδρύθηκε το 1910 και εκδίδεται από το Εμπορικό Συμβούλιο του Μητροπολιτικού Τορόντο.
This is a picture of Demetra Papayannopoulos, the niece of Mr. Peter Goudas.
Demetra (DIMI)was born and grew up in Toronto east end.
In December of 1992, she was selected among many young Canadian students with Greek decent to read an article that was published by Business Journal magazine, authored by Okey Chigbo.
(Translated in Greek by Aspasia Kourtesiotis).
This article was subsequently read and aired on Greek television.
What was surprising about this was the fact that Demetra, although born and raised in Toronto, spoke her mother tongue perfectly and exhibited pride and passion of her Greek heritage.
To listen to Demetra visit the Greek translation in the Business Journal.
Demetra has also done several television and radio commercials in Greek endorsing the Goudas products.
IN THE END OF 1992
This is great news for the health focusers and diet watchers.
Callaloo is a popular way of preparing particular leafs and stems among the Caribbean islands; it is also a largely preferred dinner or side dish in Greece (Greek people call it "xorta" or "blita").
We also find the use of Callaloo in soups prepared for West Indian traditional recipes.
Naturally callaloo is a table vegetable much like spinach.
This popular "green" is usually eaten steamed or sauteed with salted codfish.
Callaloo exhibits a spinach-like, tender green leaf, is rich in nutrients including : iron and other minerals, vitamin C, flavonoids and other phytochemicals, calcium, high amounts of sodium, and vitamin A.
Callaloo has over four times the calcium, over two times the iron, and over two times the vitamin A compared to some other vegetables. Moreover, it contains 0 Colesterol.
Combine with recipes of your choice, or simply add olive oil and lemon, to enjoy a unique product that's extremely nutritious and has a wonderful flavour.
Goudas Foods puts a great amount of effort into choosing and preparing this product, so you can enjoy not only the best taste, but also the highest quality in the market.
For the customer's information, Mr. Goudas provides the following information: The seeds from the best variety (whose branches are softer and can be eaten easier) are chosen and the harvest is done at the right time, so the branches are not too thick.
The vegetable has to be canned within 24 hours, during which time the leaves are thoroughly washed to clean completely from weebles and other microorganisms, and they are sterilized under a specific temperature, in order to avoid excess softening of the product.
Basically, when you open a Mr. Goudas Callaloo can, it is exactly like you picked the leaves from your own garden.
It is as simple as that. Callaloo: It's good for you!
The canned Callaloo (or Xorta) is now available by Goudas in many grocery stores.
If you do not see the product on the shelf, you can ask the store manager to order it for you.
March 23, 1993 THE GLOBE AND MAIL
Catering to Canada's growing ethnic diversity. GRAIG McINNES
HOUSEHOLD NAME Entrepreneur Peter Goudas arrived in Toronto as a penniless immigrant. Today, he is cashing in on a market he helped foster as a purveyor of exotic food products from around the world.
Twenty-six years later, Peter Goudas still recalls the cold spring of Canada’s centennial year and his first days in a new land.
He was sleeping on the streets around Toronto City Hall while he looked for work and was surviving on the few dollars he picked up washing cars in the parking lot under Nathan Phillip Square.
Mr. Goudas was 25 that May, just off the boat from Greece by way of Halifax and Montreal.
By the time he got to Toronto, his money was gone. He had no friends here, no family and only a few phrases of English, yet he counted on landing on his feet – and he did.
"When you are young, you think always in a positive way, yeah?" he reflects in a voice that still carries a strong reminder of his native Greece. "If I had to come now, maybe I would never do it."
Mr. Goudas' story is the classic tale of an immigrant made good. He came with nothing, he worked hard and he prospered.
But his story is more than a cliché. For this is an immigrant who found a way to profit from immigration, an entrepreneur who saw the changing face of Canada as an opportunity instead of a threat.
Mr. Goudas, sells food. He came to a land of meat and potatoes and saw a market for ackee and rice, for black-eyed peas, for casssava and pepper sauce.
His company, Goudas Food Products and Investments Ltd., tapped into what was then a relatively small market for ethnic foods. He helped to foster it and now is reaping the benefits as the market burgeons.
Not only do new immigrants continue to bring new tastes to this country, but white-bread Canadians are eager to incorporate exotic foods to their diet. “Canadians are more educated about ethnic taste than any nationality in the world” Mr. Goudas says.
According to the 1991 census, there are at least 4.3 million immigrants in Canada, about 16 per cent of the population.
While that figure has remained relatively constant since that late 1940s, the face of immigration has changed considerably.
In 1961, 90 percent of the immigrants to Canada were from Europe. During the 1980’s that figure had dwindled to 25 per cent as Canada ended restrictive regulations that had effectively shut out the rest of the world.
In Toronto alone, many ethnic communities have grown to the size of small towns or even small cities.
In 1991, 175,000 people in Toronto said their mother tongue was Chinese, second only to the 189,000 who listed Italian.
There were almost 37,000 Filipinos, 19,000 Tamils and Vietnamese and 32,000 who spoke Punjabi.
Immigrants have also concentrated in Vancouver and Montreal and to a lesser extent in other Canadian cities.
All of these people have brought with them a taste for native foods, many of which were not available in Canada when they arrived.
There are no hard numbers available for the size of the market, partly because there is no firm definition of ethnic food.
But it is large enough that Canadian farmers and manufacturers are starting to want in, according to Brian Sundue of the consumer analysis section of Agriculture Canada’s food industry development division, who recently embarked on a study of the market for ethnic foods.
Some foods aimed at the ethnic market, such as yellow peas, are grown in Canada, Mr. Goudas says. However, the Canadian climate is too harsh for many of the items.
An experimental crop of black-eyed peas failed "when winter came two weeks early."
Among the ethnic cuisines most popular with native-born Canadians is Mexican.
"I recently saw that salsa now outsells ketchup here in Alberta, which would have been unheard of just a few years ago," says Jim Waters, vice-president for public affairs at Canada Safeway Ltd., which has 235 stores in Western Canada.
Canadians traveling abroad also bring home a taste for more exotic foods.
"Canadians are losing their conservative image," says Roderick Chung, president of Grace, Kennedy (Ontario) Inc., a subsidiary of Grace, Kennedy & Co. Ltd. Of Jamaica that has been operating in the Canadian market since 1984.
Like Mr. Goudas’s company, Grace, Kennedy has done most of its advertising in the ethnic press of Canada.
But it has started a campaign to move some of its products, including hot pepper sauce, jerk seasoning and canned corned beef, into the mainstream market.
The market for ethnic food has evolved just as the nature of immigration has changed from the more familiar European to cultures more foreign to the Canadian mainstream.
When pasta and perogies were once considered exotic, Canada’s new ethnic communities have created a vastly expanded arket for foods previously unknown to the Canadian palate.
"You want what your mother made," Mr. Goudas says between bites of spanakopita (spinach pie), calamari (squid), octopus and meatballs in a Greek restaurant just north of Metro Toronto near his office.
This is the 51-year–old food merchant’s maternal cuisine, but he does not merely sell ingredients to make the dishes his mother made. In fact, the Mr. Goudas line has no Greek specialty products.
Instead, his products appear chameleon-like, to be the native food of dozens of other cultures, whether as glutinous rice for the Chinese market, with his name spelled out in chopsticks, or the Jamaican colors of red, yellow and green on his red-hot pepper sauce.
To serve the evolving ethnic market, Mr. Goudas has had to learn the secrets of mothers around the world.
In his warehouse, the results of his education await shipment to stores across Canada.
He sells 360 products and employs about 50 people in Canada.
There is basmati rice from India, scented rice from Thailand, parboiled rice from Arkansas, lima beans from Peru, chickpeas from Mexico, tomatoes from Argentina, coconut cream from Sri Lanka and sardines from Thailand, Japan, Korea and Maine USA.
He works out of a small, functional office carved out of one corner of the warehouse.
There, behind a cheap wood-grain desk, he sits with his computer, telephone, calculator and heavily stained plastic ashtray and deals in the world market.
Mr.Goudas red pepper sauce for example, is manufactured in Jamaica.
The labels are printed in the United States.
The bottles come from Costa Rica, the peppers are grown in Jamaica and the sauce is bottled there.
Photo of Spyros Peter Goudas 1993 or 1994
The bottles are packed in cartons from the United States and go by ship to Elizabeth, N.J., and from there by truck to Canada, where more than a million bottles a year are sold.
While production is a matter of logistics, knowing what to produce is more of an art.
Mr. Goudas’s background was in engineering.
Soon after arriving in Toronto, he landed a job with a company that had an overseas contract and needed someone who was used to working in the metric system.
After three years, he had saved enough to buy a small factory, where he started packaging rice under the name Mr. Goudas. Rice is still one of his most important products. He says he sells 20 varieties and ships more than 200 tonnes a week.
According to a study of the Canadian specialty-food industry by Peat Marwick Stevenson & Kellog, 90 per cent of new products introduced to the market fail within the first year.
The ethnic landscape is still evolving.
Mr. Goudas says. Each culture represents an individual market, with distinctive tastes and ingredients that have to be analyzed and reproduced.
Mr. Goudas says that hasn’t happened to him because he makes sure there is a market for them before they are produced.
These are the details that matter to a business that caters to the differences among Canadians.
"We live in a multicultural society whether we like it or not," Mr. Spyros Peter Goudas says. "I like it."
This article was featured in THE GLOBE AND MAIL, seven months prior to when Mr. Goudas won the entrepreneur of the year award 1993.
April, 1993 Seminar on the Business World For Executives
Introduction of Mr. Peter Goudas, the President and CEO of Goudas Foods & Investments Inc.
Atilla Varga "Ladies and Gentlemen, Today, we have with us the President and CEO of Goudas Foods & Investments Inc.
Mr. Peter Goudas, who is going to tell you many important things about business that you will find very helpful for your own success as business people.
Mr. Goudas achieved an unbelievably successful career since he arrived to Canada.
Arriving from Greece 25 years ago, without knowledge of the English language or international trade and without financial background, he had difficult times at the beginning and became homeless.
However, he found a job soon and started saving some money.
Since 1969 he had started a company that kept growing successfully until the late 70's. Unfortunately, though on a cold winter night he crushed the bone of his leg and stayed in the hospital for 3 months.
By the time of his release his company was practically bankrupt.
Mr. Goudas achieved to rebuild his company from scratch.
Today, Goudas employs hundreds of people and deals in more than 350 different products, which you are all familiar with and see in supermarkets and different ethnic suppliers.
Off-course I cannot show you all Mr. Goudas products today, because we would have stayed here for another two days.
I have a few samples to show you like the famous Goudas rice, different kind of soft drinks like Pina Colada, sardines in tomato sauce, corned beef, different sauces like the Magic Sauce, for beef, for chicken, for pork, various kind of beans and some others. Mr. Goudas' story is a real success.
Today he is one of the very known suppliers of food products in Canada. How did he do it?
What kind of barriers did he face?
How did he overcome these barriers?
Who helped him? Who did not help him?
What was his relationship and what is his relationship with banks, suppliers, and freight forwarders?
How does he import his products to the third world?
Mr. Goudas did not achieve to become a successful entrepreneur by sitting at home and watching baseball and hockey.
He did not mind working long hours, 7 days a week, having more than two jobs at the time or perhaps running two businesses.
He was anxious to do it. He understood how he must perform in order to succeed.
He had to understand how the business exactly works and had to suit his company to the market.
Now, Ladies and Gentlemen, please welcome, the President and CEO of Goudas Foods & Investments Inc. Mr. Peter Goudas.
Mr. Goudas spoke to the executives for more than 3 hours.
His speech was recorded by Avra Video Production and has become a collector's item for the executives who attend his speech.
The following video clips are to entertain you, however in certain areas questions were asked but the answer is not released for the internet viewer. As you can appreciate the seminar attendants have paid a very high price for the privalige to gain the personal and business experiences of Mr. Goudas..
If you want to attend a seminar please see your local Universities and Colleges for upcoming dates.
Entrepreneur of the Year Award
November of 1993 DIVIDANS PAYMENT FOR enormous effort, determination and perseverance
You will notice that he have been able to reconstruct the business through enormous effort, determination and
perseverance and have ultimately risen above many adversities and won the prestigious
Entrepreneur of the Year Award from the Canadian Government 14 years later in November of 1993.
At this point, many people may think that he have a lucky charm. Who knows?
For his involvement with the communities. The Caribana Parade. Sponsorship of different nationalities programs in many Radio Stations, Children's events. Scholarship programs to honour academically outstanding students.
Food donations for many needy organizations, as well as individuals in need. Multicultural events.
Several articles were written about his life story, and were published in popular newspapers and magazines.
(through this website you will see several related links),
All these events and overcomings did not go unnoticed by the Canadian Government, and in November 1993, the Federal Business Development Bank awarded the Entrepreneur of the Year Award to a man who suffered a lot.
Below you can read about this award.
Entrepreneur Award Speech by Mr. John Voorpostel, Chairman of the National Council of Ethnic Canadian Business and Professional Associations, about the Award
The greater Toronto New Canadian Entrepreneur Award was conceived as recognition of that entrepreneur, who created their own business, demonstrated a degree of innovation, made an impact in their industry,
and gave something back to the community.
Nominations were solicited from all members of the Toronto Chapter of the NCEBPA and a committee comprising representatives from the Toronto Chapter and the Federal Business Development Bank judged the entries.
The committee went through three rounds of judging:
In the first round obviously ineligible persons were eliminated.
These included persons such as franchise owners, and heads of corporations and divisions.
The second round of elimination focused on the criteria I outlined.
This left us with about eight nominees, which were then reduced to four by focusing on their relative accomplishments.
Finally the winner was selected.
Our winner was chosen mainly because of his entrepreneurial presentation, which included several favorable articles and publications, such as Globe & Mail, and Toronto Business Magazine as well as a video, which truly differentiated his submission from all the other submissions we received.
Our winner of the greater Toronto New Canadian Entrepreneur of the year is Mr. Peter Goudas, owner of Goudas Foods.
The story of Mr. Goudas is classic. Arriving penniless from Greece in 1967, Canada Centennial Year, he first slept on park benches and in the parking lot under Nathan Philip Square.
But he was young and thought positively. He got a job worked hard and saved as much as he could for two years.
With additional borrowed money he made a down payment on a small canning and packaging plant.
He entered the ethnic food business, because at that time there was no competition, heading where they aren't.
Starting with rice, beans and spices he added more foods, not only to satisfy various communities longing for familiar foods, but to those mainstream Canadians prepared to experiment with exotic foods such as ackee, black-eyed peas, cassava and pepper sauce. Mr. Goudas' innovation from a small market grew into the industry that it is today.
Goudas foods currently imports, prepares and packages some 350 products (912 products in the year of 2004) from around the world and distributes them to every chain store in Canada, and operates three plants in Toronto, the Dominican Republic, Sri Lanka, Greece, and Trinidad.
Goudas contributes much to many ethnic communities, supports community events, school graduations, and senior citizens, and sponsors numerous ethnic radio and television programs.
Please join me now in a salute to the Greater Toronto New Canadian entrepreneur for 1993 Mr. Peter Goudas!
Mr. Goudas speech: (Joking) Can I have five minutes?
I was a little bit slow coming from the table up to here, because I think I heard the Greek National Anthem in the back of my mind.
Ladies and Gentlemen:
It took me twenty seven years, ...sorry, it took me half a minute from this table to come to this podium, but it took me 27 years to walk up from Front Street to here.
(Meaning it was a 27-year effort to walk two blocks from Union Station since his arrival in 1967)
I would like to thank the Federal Development Bank and the organizers of the whole event tonight, the judges and especially Mrs. Fiona Burns.
She sent me a letter last week, that says: are are celebrating an ethno-cultural business contribution to our economy and from many great applications your company succeeded, not only in the area of business achievement, but in the areas of personal leadership and community involvement.
I thought that I am doing things secretly but now I have to say that my success is not all mine.
I like to thank my wife who is with me for 25 years, all the employees of Goudas Foods including the sales personnel, shipping-receiving, packaging, canning, bottling, the distributors personnel and the people who work with me, in particular two people from my office: Niki Stamatakos and Maria Sammut.
I also like to thank the bank, that I am dealing presently with, the bank of Nova Scotia and all the personnel of the bank, who cooperated with me to achieve whatever I have achieved up to date.
I like to express my thanks to the eight hundred suppliers around the world that Goudas is dealing with, from 120 countries including China, India, Mexico, Pakistan, Sri Lanka, also countries from the Caribbean like Jamaica,
which I started with, also the Jamaican Councilor and the Jamaican Ambassador who are here tonight, and other countries like Trinidad, Barbados and South American countries such as Chile, Argentina, Peru Uruguay and the over
12000 employees of my suppliers who finally will have to translate these video tapes into 120 different languages.
Also, many thanks to the ethnic buyers, whom I had to educate, as far as the ethnic products and the ethnic stores and I am not going to overlook anyone services. I think quite a few are here tonight from Food City stores, Miracle Food Mart, Oshawa Foods, A&P, Dominion, Fortinos, Franklee etc.
I would like to express my special thanks to the leader on the ethnic food business in Canada, Mr. Lou Pecchia from the Loblaws, No Frills and Super Centre empire Mr. Gale Weston would be very happy for you tonight, and Mr. Ken Marshall who has been working for 35 years at the Miracle Mart head office, promoting ethnic food products within Ontario supermarkets.
I also thank all the little retail stores, as well as the owners who carry almost 400 products, all our friends, associates and the consumers who buy our label. Believe me I have tried all the best to produce the finest possible products, not only in Toronto factories but all around the world.
An expression of Appreciation
Peter Goudas wishes to share his award with George Hall
Finally, Ladies and Gentlemen, I have one more person that I would like to thank.
Back in 1979 I had a tremendous accident, which almost cost my business after all these years that I have tried to reach the position I was, I slipped on ice and I crushed the bone of my leg.
I wasn't able to walk and I stayed three months in the hospital.
Before the accident I was a very strong man, as far as the muscular concern and I was competing with the European body-builder Contest. After the accident I lost eighty pounds in a short period of time.
Also, the bank - I don't want to mention the name of the bank - had recalled my loan and I lost several customers.
One day I was sitting at the office and I realized that a man came over to seize my plant.
I felt that was the end of the world. This gentleman sat down for a few minutes with me, I talked to him,
he talked to me and finally he gave me encouragement to fight the situation and stay in business.
A year or two later he retired from his business. He had to, because his father died at 59, his two brothers died at 59, his sister died at 59 and since he was 58 at that time he thought he had only one year left to live, so he retired.
Almost fourteen years later this gentleman is with us. He is a great friend of mine. He helped me to be what I am today and I would like to call him to share this award with me. His name is George Hall.
George, please, comes here. Let me share this with you.
Mr. Goudas is greeting George Hall (George Hall left his table and approaches the podium with the help of his walking-cane while the crowd gave applause)
Mr. Goudas: I think that this is the continuation of a beautiful friendship,
don't you think so George?
George Hall: You bet.
Mr. Goudas: Should we go into politics next year? George Hall: Why not, the field is open.
Mr. Goudas: Would you like to say something? George Hall: I wouldn't mind.
A few words from George Hall:
Madam Speaker (Looking to Sonia Bata), Honoured Guests, Ladies and Gentlemen:
If this was a court of law and I was asked to come as a character witness I would be very happy.
Now, (looking at Peter Goudas) I am not saying that you are not a character, but I know all of the good character features that you have and that everyone admires.
As the speaker of the evening pointed out what the qualifications of the good entrepreneurs were and I
think you fill those completely and I am very happy.
I was not expecting this (he was crying)... be called upon to congratulate you, and those who chose you for their wisdom.
All the best Peter (The crowd gave a standing ovation)
To view the above clip of George Halls Speach .
The event reached national popularity and his products as a result sky rocketed in their share of the market.
The pictures below are were taken at the awards event:
November 4, 1993
SHARE NEWSPAPER Goudas wins Entrepreneur Award
Peter Goudas (Σπύρος Πήτερ Γούδας) - the driving force behind the Goudas line of ethic food products - has been presented with the 1993 Greater Toronto New Canadian Entrepreneur award.
"I feel extremely proud to know that the federal government has recognized the important role that ethnic businessmen are playing in the society," said the Greek-born Goudas, shortly after receiving the prestigious award at a ceremony at the Westin Harbour Castle Hotel.
The line of Goudas products has expanded from zero - to 385 products which grace the shelves of such popular grocery chains as No frills and Food City.
His suppliers can be found in 120 countries around the world. They include Jamaica, which provides ackee, jerk seasoning, carrot juice, grapefruit drinks, crackers and sauces; Guyana, which supplies hot curry, and Trinidad, from which comes pepper sauces.
The Primary market is the West Indian Community, with whose activities he has long been associated.
A Caribana enthusiast, he produced 10,000 packets of rice and gave them away at the 1975 parade and he has also been a sponsor of mas bands at the festival, and in 1990 sponsored a float.
November 5, 1993
INDO CARIBBEAN WORLD
Entrepreneur's Award for Peter Goudas
Peter Goudas, founder and president of Goudas Food , was last week selected as the recipient of this year’s New Canadian Entrepreneur of the Year Awards.
The tribute was presented by the National Council of Ethnic Canadian Business & Professional Associations (Toronto Chapter) and the federal Business Development Bank.
The awards ceremony is a celebration to Canada by ethno cultural businesses,
and was held at the Westin Harbour Castle Hotel.
Goudas got the nod through its business achievement, leadership, and community involvement.
The company’s success today is due mainly to the determination and grit of Peter Goudas.
Peter arrived in Canada in 1967, without a penny and unable to speak English. Nathan Phillips Square serve served as a bed until he found his first job.
Several years later he purchased a small package plant, and from this point started on that journey which would see him climbing to the top.
The Concord company today continues to produce food items for the constantly growing ethnic market.
However there was one setback when a serious accident almost put Goudas out of business in 1979.
But he has since rebuilt through hard work: and with lots of that characteristic determination which has now put him securely out in front.
Today, Goudas produces and distributes 350 products, (1993) imported from 120 nations around the world.
The company employs more then 100 personnel.
There are three plants in Toronto; and one each in the Dominican Republic,
Trinidad, Sri Lanka, and Greece.
The products from Spyros Peter Goudas are easily recognizable in chain stores across Canada and in other ethnic businesses. Peter, who comes from Greece, is an active member of the ethno cultural community, and has sponsored various radio programs and festivals.
The October 26 awards ceremony some more than 200 persons in attendance.
Among the speakers were Sonja Bata, director of Bata Corporation; Xiaomin Meng, Trade Councilor of the Peoples’ Republic of China; Bishal Mani, Consul of India; Gerril Kulsdom, Consul of The Netherlands; and Sergio Aguillera, Consul General of Mexico.
Also present was Vice President of the Federal Business Development Bank, Frank Reiter.
RELAY MONTHLY CULTURAL REVIEW
Christine Diakos December, 1993
If the Goudas Foods is familiar to you, it’s probably because you have seen their products in all the major supermarkets across Canada. They cater to the unique and eclectic tastes of our multicultural society.
Peter Goudas may not be as known, but he is the force behind this profitable and unparalleled business.
His story is a familiar one. Twenty-six years ago Peter Goudas came to Canada with plenty of ambition and not much else. Those early years are still vivid in his memory, especially the nights he spent sleeping on the street around Toronto City Hall.
Through hard work and determination, Goudas built a name for himself in a market that had never before been realized.
This year he was awarded for his perseverance. Mr. Goudas is the 1993 Recipient of the new Canadian entrepreneur.
For him this award means many things, mostly that his success has been acknowledged by his peers. When asked, what is the key to your success? He simply replies; “never underestimate your competitor.” Goudas never has…
Another factor may very well be his continued advertising in the ethnic market.
Something most large corporation have greatly overlooked. Goudas has recognized that the multicultural market makes up a strong percentage of the Canadian consumer.
With these points in mind, Goudas has a winning formula. Long gone are the days of not knowing where his next meal was coming from or deciding which park bench would be his bed for the night.
Peter Goudas has achieved everything he has wanted and more.
After receiving the award, Mr. Goudas thought it would be a good idea, not only to make additional new products, but to perfect the existing ones to the point that quality is the number one priority.
This has been the policy ever since.
Should you view the above clips, you will realize that each individual is speaking about business, quality of products, etc., etc. However, the clip below illustrates something different.
We will explain the significance of this clip, but we urge you to view it first.
The gentleman being interviewed is Endy Goldman who for many years was a supplier to Peter. The business relationship developped into a friendship which lasted into Endy's retirement.
He explains to Niki Stamakos why Spyros Peter Goudas disappeared one day.
The video clip is part of a compilation of interviews made into a documentary film called “Mr. Goudas Past and Present”, which was released in 1991.
Therefore, the incident happened before that.
Imagine the following: You have heard the name Spyros Peter Goudas.
You went to one of the major chain stores and there is a whole aisle with products labeled Mr. Goudas.
You think must be a rich guy. Lucky btard your mind says.
Well that lucky btard is a human being like you and me. Not knowing who you are or what your lifestyle is about, the fact is there may have been occasions when the pressures of your life have caused you to need a time out.
To some it is a drink, a vacation, a long walk, or whatever makes you get back to normal.
Stretch your imagination a bit further to: This Mr. Goudas man, rumored to be a certified work-a-holic, and from reading his series of books, a confirmed work-a-holic.
It was once mentioned that his life is not all peaches and cream.
In fact, sometimes it may only be sour cream with no peaches. If you get our drift.
His issues related to the business may be 10 times more intense than your reality: Lots of products mean tons of products issues. Products in many stores mean endless issues with respect to product acquisition, inventory, transportation logistics (shipping, freight, port of entry, shipping documentation, mode of transportation), delivery, supply, demand, corporate policies and rules, stores, customers, cash flow, receivables, payables, bank loans, building maintenance, staff, workplace issues, Government and CFIA (Canadian Food Inspection Agency) Regulations.
Oh, my head hurts from compiling the above list of issues and my fingers are tired from typing them.
In addition to all these issues, he has included time help the needy, as may be verified in the Letter of Appreciation Section of his website.
One day, according to Endy Goldman as recorded in the video, he simply disappeared for a whole week to return as a new person.
(I believe he was abducted by aliens who saw him, and pointed their finger at the guy who keeps interrupting their thought waves with all his intensity.)
In the video clip, Endy explains that he understands that Peter needed a time-out since he had never taken a day off,
nor had he a vacation since he started his business which includes working 7 days a week.
In a part of the clip you may have noticed Peter Goudas sitting on horseback.
It appears that Peter had gotten into his vehicle and ended up in New Jersey. Luckily, he had become fascinated with nature, the fresh air and the solitude. Somewhere along the way, a large farmland with horses captured him attention and was a turning point during this one-week period of burnout.
Spyros Peter Goudas had just begun to recover from his leg injury which caused him to have mental and physical pain as a result of the metal plates, nuts and bolts in his left leg.
He explains it as follows: The human mind develops a fear of such injury reoccurring.
How could this be erased from anyone’s mind when the root so injury are as deep as the memories?
He has seen many films in his life and some of his favourites are Cowboy Westerns. Scenes of someone falling off a horse may seem trivial in the movies, but to someone who has suffered great physical pain, it is definitely a “NO, NO” attempt.
Nevertheless, Peter decided to enter the farm and approach one of the horses.
He begun to slowly pat the animal and talk to him.
I would like to make a parenthesis here to let you know that Peter is an animal lover.
You will be able to see this later on in the biography where he introduces his pets, Koukla, Irma, Tiger, Mon Amour, Mangas and a few groups of Canada Geese nicknamed Limping John, Jimmy Missing Feather and Wingless Joe, in the books titled, Koukla, Irma, Tiger and Canada Geese.
When the owner of the farm approached him, Peter explained that he had never ridden a horse in his life and now because of the accident and the fear, maybe he will never be able to.
The owner assured Peter that it was very easy and to demonstrate this fact he called his 7 year-old daughter who simply jumped unto the horse, without a saddle, and rode the horse all over the hills in the area.
It was like a dream. Peter was amazed.
When the little girl returned Peter mustered up the strength to go for a ride.
When he finally sat in the saddle, to his astonishment, the horse ran all by itself up and down the hills and within an hour, upon his return, the roots of his fears had disappeared.
It was like he was born again thanks to Prince, the name he given to the horse.
Oh my goodness! He had actually forgotten about the price of rice in China.
Instead he found himself inquiring about the price of Prince, the horse.
He bought Prince and left him at the farm to be looked after by the little girl until he returned one day.
Mr. Goudas spent a few days on the horse farm riding and becoming familiar with Prince and his needs: how to clean him, brush, groom, feed and talk to him.
Mommy, Mommy, Look, it is the Milkman, The Milkman
The company decided to place a photo of Spyros Peter Goudas on some of his products with a short message.
This would be a novel idea since not many people knew what Mr. Goudas looked like. In fact, some people thought he was a fictional character or that he no longer existed or was deceased. Some thought that he was Chinese; others, that he was from Jamaica, some thought he was from Trinidad, others thought Guyana or maybe India.
Many of his consumers who were not familiar with him and the store on Baldwin Street, in Kensington Market, did not know who he was.
Mr. Goudas was never one to go out in the public eye. He is not even a shirt and tie man.
Should you be out in the middle of winter and see a guy filling up his SUV at the gas station in shorts, sandals and a Caribbean shirt, that may be Mr. Goudas. Or, the next time you see someone at the side of the road who has run out of gas, that may be him as evidenced in The Archives Section under the article Radio Program: he does not pay much attention to his gas indicator. But now, one year later, he has received The Entrepeneur of the Year Award, so his photo was everywhere: television, magazines, articles, newspapers, etc.
Now was the time to associate it with his products.
However, we did not have a proper photo. SO WE HAD TO DRESS HIM UP.
We had to match the tie and the shirt to the pants.
We had to take him to the barber. Usually, the barber came to his office and within this time, depending on the news the cut was finished, or incomplete because he was so busy.
(You may have heard of the buzz cut, well one time there was a Goudas cut.)
After all this preparation, we took him to a professional photographer.
We insisted that he forget about the price of rice in China and all his other business problems until the photo session was completed.
The result was a series of photos with each one better than the previous.
Finally, the photo was chosen and placed on some products including the cans of Condensed and Evaporated Milks with a message to the consumer.
Some time after that Mr. Goudas went to a mall.
He had his dog with him and wanted to buy some accessories for the dog.
The dog was very friendly and a few kids came over to play with it.
At one time, one of the kids while playing with the dog, had a quick look at him and shouted to his mother, saying, Mommy, Mommy, Look, it is the Milkman, The Milkman!
Mr. Goudas had completely forgotten that he had his photo on the can of milk and was taken by surprise.
The photo has been on several products for over a decade (10 years).
In the clips which follow, his employees give us some insight into his relationship with them.
You may click on any of the photos below and you may view what the employees had to say.
To view more videos visit the Archives Section under the title Employees Christmas Party 1995.
INDO CARIBBEAN WORLD
Peter Goudas: An Extra Ordinary Entrepreneur
His employer looks on quietly as the old man, sitting at ease and confidently in the sparsely furnished, practical office, begins heaping praises on the quality of the foods and on the goodness of the man behind the desk.
But words are not needed to show the victory Goudas Foods has achieved in Canada.
Ramroop’s appreciative look when he says "first class" about the food he loves, its prices, its accessibility and availability is tremendous evidence that Goudas Foods has clearly won its place as a key player in Canada’s drive to multiculturalism.
And slowly, and almost imperceptibly, the distance between the men, both seasoned veterans, once separated through cultures and nations, begins drawing closer in a bond of camaraderie and warmth.
It becomes a tremendous symbol of things Canadian. Its is a bond which has been forged through a successful enterprise that has contributed to the changed Canadian landscape what is today the indelible mark of tastes delectable.
It was all worth the effort! August 15, 1996
Green jumbo lima beans canned was a wonderful product! Mr.Goudas thought it would be a good idea to make a batch of approximately 5000 cases in Peru (the best country for this product),despite the high cost of selecting the best green lima and manually inserting into cans along with other details of the canning process. When he brought them to Canada, he had to wait for 6 months or more until the grocery stores head offices listed them; he then had to demonstrate the product to his sales force and instruct them to open cans and ask the store managers to try them.
Another problem was to allocate shelf space at the stores.
Finally, this product gradually appeared in all super market shelves at a retail price of $1.99, which is just enough to cover production costs and the store's small margin.
Because of the consumers unawareness of how good the product was, the green lima beans stayed at the shelves for more than a year.
Then the specials began: buy one(1) take one(1) free. However, even that was not enough to make the consumer attempt to buy. Four years later Mr. Goudas ended up with a few left over cases in his warehouse, which he then gave them to all his employees. They all came back with magnificent recipes! For instant, one of them opened a can and mixed the beans with chopped onions, vinegar and olive oil; another recipe was instead of vinegar to put lemon, while another one tried it with fresh oregano.
Even unexpected ideas came up: one of the employees put the green lima beans in the blender to make paste, then mixed with onions and vinegar. No matter how they did it, they all came out to say that this was a very good product.
When Mr.Goudas had the last can for lunch, dressed up with extra virgin olive oil, onions, lemon and oregano he said before he started eating: "This better be good because it cost me well over fifty thousand dollars!" After he finished his lunch he then said: "IT WAS ALL WORTH THE EFFORT"
The company did not make this product again. Over the years, Mr. Goudas still receives some letters from customers telling him how good the product was .
Lentil soup April 19, 1996
After a long research for production of this product, the list of ingredients needed, the cooking time , the desired taste and apprearance, Goudas Foods finally introduced for the first time a soup of this kind in Canada.
It turns out, consumers like it very much!
Articles The Jamaican Xpress p.20 Your source for no-nonsense information
Soup in a tin? Yes! Goudas.
August 10, 1996
This Picture was taken from the eastbound 407 highway portaying the rear view of Goudas Foods additional building and still maintaining the existing location.
The reason for the occupation of the additional building is because it is located asside the Canadian National Railway yard, this enables the company to maneuver trains with any commodities from grain to liquid products 24 hours a day
Mr. Goudas Celebrating Thirty Years in Canada in May 1997
One Sunday afternoon in May 1997, Mr. Goudas received a telephone call from his personal assistant Niki Stamatakos, inviting him to tour a supermarket to view how the Goudas Foods product line was being displayed on the shelves.
Mr. Goudas thought it was a little unusual, because his staff knows that he never visits supermarkets.
Well, it was a beautiful, sunny afternoon and he accepted and was picked up by her at the office.
(Where else would he be on any given day, including Sunday, rain or shine!).
They finally arrived at the appointed destination, Food Basics at Jane and Wilson Avenues in North York.
Mr. Goudas observed that the parking lot was very full, which is good for business, and commented to his assistant
"This is a pretty busy place for a Sunday afternoon".
Upon exiting the car he saw some familiar faces, then when he entered the store, it was full of people including his office employees, salesman, suppliers, business associates, old friends and loyal customers of the Goudas line of products.
The most surprising of all was that his aunt came from Greece especially for this occasion.
What a moment for Peter to see his Aunt Alexandra, who is 87 years young!
She brought tears to his eyes and he received one of the biggest hugs of his life.
There was a huge banner stating "Celebrating Mr. Goudas 30 Years Anniversary".
He spent many hours in the store shaking hands, receiving congratulations and best wishes for another thirty years (and more) from everyone, some of whom had come from all over the world specifically for this occasion.
Four television stations, and four radio stations interviewed him.
He also spent a lot of time speaking with his customers, including one seven year old girl, who told him she has been eating his products all her life! This brought a warm smile to his face.
It was a very special moment in his life, to be surrounded and congratulated by all these people.
What a surprise, what a joy! He felt that his time here in Canada was not wasted.
At one point, while going around and shaking hands with people, he finally came upon the last person, George Hall, who was observing the whole event. Upon shaking Peter’s hand he said to him "someone up there is looking after you".
In an interview to one of the television stations, he made the following comment: "A lot of things happen behind my back, although I think that I know everything about my company.
To organize something of this magnitude without my knowledge is a tremendous accomplishment for Niki".
After the celebration, Niki had secretly organized a banquet hall in honour of the occasion.
Many people unknown to Peter were invited, and some were chosen to speak about his accomplishments.
Only two of the speeches are mentioned here, which went as follows:
The First Speaker is Mr. Willie Williams, also known as Big Willy, who towers at almost 7 feet high, and weighs over 300 pounds. Niki Stamatakos try hard to talk to him all way up there.
"Everybody is saying what they know about Peter in this era. Peter and I go back 27 years.
I met Peter in 1970 at the Kensington Market. Peter went from the best to being the greatest
in 27 years that I have known him.
But Peter was not only doing his stuff (being a businessman), Peter was helping people too.
I can tell you because I used to be his Santa Claus every Christmas at the "813 Club",
and what we used to give away to people at the club, was more than what they could buy for themselves with their wages.
Peter is a good man, he has a good heart and doesn’t think only for himself, but he shares with anyone who needs help.
Every Friday, Saturday and Sunday, Peter would give away tons of rice, peas, beans and drinks (soft drinks like Snappy Pop), to people who don’t have.
People think that because he is a businessman he puts all the money in his pocket. That’s not true.
Peter used to sponsor all the Caribana masks, the floats, the trucks, and everything came from his own pocket.
He never complains, and never asks for anything in return. I am one of the recipients.
Peter used to look after me – he still does. He is the best I have ever known. I’m not saying that because he’s sitting here, I am big enough and I can take him (laughter erupted from the audience).
Mr. Reid said Goudas on the label means good food on your table and that used to be the theme or the logo back in the 70’s.
We have records made from these logos about the Goudas foods. So whenever you are buying Goudas Foods products, you know you are feeding your children and family good food". So don’t be afraid to buy a bulk of Mr. Goudas food whenever you go shopping, because it can last and it is the best. So Peter, I wish you all the best in the future.
You are the greatest and we’ll always stand beside you, so enjoy this night because it’s yours, mine too, and everybody’s that is here. So thank you all very much for showing up".
The Next to Speak Was Andonis Papayannopoulos Peter’s Nephew, who speaks as follows:
"For those of you who don’t know me, he’s my uncle. I’m fortunate enough I don’t know him through business experience because I’ve seen his face from 9-5 (describes a typical work day) and I don’t want to be anywhere around it (he expressed jokingly as the audience chuckled).
I know him as the family man, I know him as the man who comes over every Tuesday and cooks for us and complains – complains about my earrings, my hair (he sports a ponytail) and that at my age I should be somewhere where he is.
When I see the obstacles he’s overcome, and I’ve not seen them personally but I’ve seen them through you (gestures to the audience) who honour my uncle and where he is today, it makes him worthy to give me any advice he wants and I hope that one day I live up to what he tells me.
Due to his broad success, lately my mother is trying to change her maiden name back to Goudas, we love the attention. Is he your uncle? Yes, he’s my uncle. I thought he was Chinese – no he’s Greek; I thought he was Italian – no he’s Greek (laughter from the audience).
I just hope that one day I fulfill what he wants me to fulfill. Whether being in his company or something to see me as.
But hearing you speak everything about my uncle and how much he’s helped everybody, I was not around to see it but especially today, I see how much he means to a lot of people and I thank you for that it puts him one rank higher in my heart – I admire him more day by day. And I just want to let him know even though sometimes he thinks his advice is falling on deaf ears, I admire him and I respect him and I hope I listen to him".
All in all, Peter was surprised and very happy that so many people attended his 30th Anniversary, which included people that he had not seen for many years.
This is a picture of the 30 year celebration.
Peter congratulated Niki Stamatakos, Panos Goudas, and Gus Moscopoulos who, where involved in making the event a huge success.
Classic clip made in 1997 he should forget about the music business and continue with the food business
Spyros Peter Goudas is an animal lover.
He has had a few dogs and cats. He also loves music.
Irma, one of his dogs, who basically chose him to be her master by placing herself in his vehicle one day, together with Kouka and Tiger, were his constant companions.
In this classic clip made in 1997, Mr. Goudas appears to be very serious and that is very unusual.
However, Irma is next to him on a chair, and Wendy the Cat who is very similiar in appearance to Irma, and he suddenly begins to play his harmonica.
One of his salesmen comments that he should forget about the music business and continue with the food business.
JUN 14 1998 Mr. Goudas attended the Hindu marrage
One of the sales personel of Mr. Goudas tied the knot. Mr. Goudas attended the Hindu marrage and found the ceremony very interesting, hence he wanted to share:
"The wedding lasts at least 4 hours; there are a number of ceremonies following one another,
and each has a special symbolism.
For example, in the 8th ceremony, the groom removes the veil from the bride.
This is the only moment, after 3 hours, that he can see his bride.
What is more interesting is the first ceremony, where the groom and the couple's families are waiting for the bride outside the temple.
At some point, you hear music from far away and distinguish a group of people dance in the street.
The group gets closer, but moves very slowly, as it stops frequently to dance.
This symbolizes the journey of the bride coming to meet the groom from far away, villages apart.
Of course, the most interesting thing is the role of the wife in the family; the woman is the one that handles the money, and the husband has to give the money to her."
In the picture, Mr. Goudas standing between Mr. Raju Tripathi (groom) and Mrs. Asha Tripathi (bride), inside the Hindu Mandir (Temple). Mr. Goudas wishes the new couple a long and prosperous life!
Articles Mr. Goudas' recipe for success is in the ethnic food market
OLIVER BERTIN FOOD INDUSTRY REPORTER CONCORD, ONT.
www.goudasfoods.com October 15, 1998
Mr. Goudas decided to develop a web site because he wanted to showcase his many videos, articles, and documents.
The web site is currently running and is constantly in reconstruction. You would actually consider it to be one of
the larges web pages ever. The web site states in its front page the following, which explains the purpose of its creation and the people it is addressed to:
People new to a different country, facing a new culture, language and surroundings without any friends or any money.
Young people who can learn from our experiences. Those who are feeling depressed or disappointed, and feel like the world is crashing around them because they are facing a setback due to bad luck or serious injury.
Educational groups and universities for their studies and analysis
Suppliers around the world who share with us the satisfaction of delivering the best the world has to offer.
Millions of consumers, so they may see the joy and satisfaction we get in knowing that we have done and we are doing the very best. The competition, which we know will examine this site very carefully.
We trust they will finally understand that our motive is and has always been to provide the customer with the very best, and maybe they can try to do the same.
This is a solid testament to our desire to share feelings, experiences, accomplishments and highs and lows with our customers, general public, supporters, friends and even the competition (whose respect we feel that we've earned).
The size of this site is so huge that he had to maintain his own server and create his own Internet operation to accommodate its requirements.
Delicious Rice Pudding now ready-to-eat from Mr. Goudas October 15, 1999
Dear friends, supporters and customers of my products. :
I would like to tell you a little story about rice pudding.
As you probably know, the roots of rice pudding come from Turkey centuries ago, and the tradition goes from generation to generation, to generation, where it finally arrived in the hands of my Mother, who happened to be from Smyrna, Asia Minor.
Maybe some of you know what happened in l921 in Asia Minor
Let us forget the misfortunes of those people; please do not hate the Turks because of that.
Let us take that wonderful Turkish recipe and relate it to the recipe I am about to reveal.
If you go into a large Internet search engines and look up the word Rice Pudding you will find 324,000 documents and articles. Most all of them tell you how to make it.
There are recipes related to Caramel Rice Pudding, Chocolate, Dates, Fruit, Creamy, Silky, Ginger, Coconut Rice pudding, and we can go on and on and on; endless lists of recipes that take forever to be written down on paper.
During and after WW II, my mother made Rice Pudding because rice was a very inexpensive item with which to make this simple recipe. The only other ingredient needed besides a handful of rice, is: a little fresh milk, a little sugar, a lot of imagination, patience and love.
The reason you need patience is because you have to stay on top of the pot in the final stages of cooking so that the milk does not stick to the pots bottom, and at the same time the rice has to be already cooked to perfection.
The milk taste has to disappear by blending it in with the rice. I also remember that my mother never wanted any of us kids to distract her during the final stages of preparation so that the pudding does not stick to the pot.
My mother always made Rice pudding as if creating the most extravagant work of art.
In 1998, there was an issue in Belgium about Mad Cow Disease.
The only company in the world that was making Rice Pudding, which was located in Belgium, was not able to ship it to Canada or to the United States, because of that issue.
Therefore, I started thinking in terms of making Rice Pudding.
I knew that I was about to loose a pile of money through the research and development to this new project.
I would like to inform the general public that if someone wants to make a canned Rice Pudding, he does not just make a big bucket of pudding, scoop it into the can, put the lid on it and expect it to be rice pudding; No!!
Of course not! The process is very different from this.
The raw ingredients have to be cooked while already packaged in the can. They also have to be individually consistent, that means, X amount of rice and X amount of milk filled with sugar.
You then place each can in the retort (pasteurization process), raise up the temperature to a specific degree for an exact amount of time, then the chilling procedure commences.
All this precisness to avoid overcooking and sticking to the can.
This is very similar to the cooking artwork my mother performed back in WW II,.
We then sterilize and rotate the product for a certain amount of time.
A project like this takes thousands of dollars in research and development, and after you have that accomplished,
you will need a factory with which to do it.
As you can understand, at the research stage you cannot make a batch of a few cans, instead you have to a make a batch of a few thousand cans. You keep it for a minimum of fourteen (14) days, to make sure that sterilization is perfect and to ensure its shelf life and consumer safety.
You then open the can and try the product; now you may need a little bit more sugar, maybe some more rice, maybe less milk? maybe, maybe, maybe!!!!
The variations and adjustments are almost endless.
Consequently, I make up another batch and throw out the previous batch, then I try a different rice, yet this rice absorbs more water and becomes more solid so, we have to discard this batch and keep making more batches, one after the other until I consider it to be as perfect as can be.
As all my friends know, I am a fussy, particular, miserable, and a perfectionist, as well as some other choice descriptive words found in the dictionary, when it comes to food.
Finally, it seems that this one batch is the right one and at that moment, mass production can begin.
The first batch goes to food critics, my friends, restaurant owners, people whom I can trust to be honest in their opinion, and if the majority of them believe that it is the right and perfect one, then and only then do
I present it to the many supermarket shelves.
Obviously, there are so many recipes and variations of Rice Pudding and can not please the whole world, but I know deep within my heart that i did the best humanly possible and it is sufficient to say my Rice Pudding is one of the best in the world, maybe it is.
I am very happy to receive letters to verify that statement.
In the near future, I will be making Mr. Goudas Peach Rice Pudding, Pineapple Rice Pudding, and Raisins Rice Pudding,
in the small individual size, easy open cans that would be served in hospitals, airlines, retirement home, cafeterias, etc.
To all you parents, most importantly, do not forget to pack your childrens lunches with one can of love (Mr. Goudas Rice Pudding) with its high nutritional value, instead of potato chips, and other junk food.
I would like to mention, that I am fully aware I may never see profit from this project in my lifetime to cover the
enormous investment in research, development and machinery to make the best Rice Pudding the world has ever known.
Thank you for taking time to read this article;
Bon Appetit, and remember,
Goudas on the label MEANS good food on the table.
Although you have read comments above like, "I did this, or I did that", it must be clearly understood that many more people, other than myself, are involved to make such a magnificent product, or any other product that comes out of the Goudas Foods Organization. People like, microbiologists, food chemists, sealing and packaging specialists, nutrition evaluators, packaging and label designers, market researchers, government advisors, food surveyers, quality control personnel, post production evaluators, and the list never stops. In a few words,
its like a huge product producing orchestra, with myself as the conductor.
The last hours of 1999 Millennium ‘Fireworks’! (Funny Story).
Millennium ‘Fireworks’! (Funny Story)
On New Year’s Eve, the last hours of 1999, Peter and his sister Marina got together to celebrate the entry of the new Millennium.
Mr. Goudas planned to enter the new Millennium in the office, because he wanted to ensure that the Millennium bug did not affect his operations.
We were all warned in advance of the Millennium bug, and the possibility of shutting down computer systems, and state of the art computerized production machinery.
Some time ago he told his sister that he was planning celebrations at the office, although, many respectable organizations and embassies invited him to their celebrations.
Peter had requested his sister to make a traditional Greek plate by the name "fasolada".
When his sister showed up with the fasolada (white kidney beans soup) that she had already made, along with other foods that accompany fasolada such as herring, feta cheese, calamata olives, Greek bread, and green onions, he started celebrating while slowly bringing these foods together.
Quickly emptying one dish after another, the two of them were sitting in front of the TV, watching millennium celebrations throughout the world, and talking to each-other.
Every hour, another part of the world enters the millennium, and the TV shows how people are dancing happily to loud music, hugging and kissing, and yelling out "Happy New Year", while dazzling and colorful fireworks in the sky add more loudness to the celebration.
A couple of hours after midnight, Peter discovers to his surprise that the pan with the fasolada was almost empty.
They had really enjoyed those beans, and this enjoyment started to gradually bring even more surprises that made Peter and Marina giggle at first, and then burst into laughter.
You see, despite the loud sounding fireworks in the sky around the world, Peter and Marina may have enjoyed more surprising sounds, after the effects of the fasolada, which provided the loudest sounds of them all!
We hope you had fun reading the above story!
Mr. Goudas Awards to the Best Students of the SOCIETY OF EPIRUS of Canada
Mr. Goudas is a proud supporter of education.
Every year, he provides Excellency Awards to distinguished students of THE SOCIETY OF EPIRUS of Canada according to their grade reports, school activities, and general behaviour.
For a full version of the awards see the the archives to watch the 1999 THE SOCIETY OF EPIRUS of Canada award ceremony Anna Hasiotis.
How I came to look Past the Label, By: Hariklia Simos member of the Society of Epiros
When I walked into the office, I glimpsed at a sign that read "If you see me doing nothing, please do not disturb; this is when I am busiest," and then was bombarded by a barking little white dog! I knew I was in for an adventure.
Every year the Pan-Epirotic Federation of Canada holds a celebration commemorating the liberation of Ioanina, a city in the region Epiros in Greece.
For many years Mr. Goudas has been giving awards to the highest achieving students in their year at this festivity. This is how I came to know him personally.
I would go to the banquet hall, sit in my seat, eat the dolmadakias that Mr. Goudas provided and await the awards.
I have gotten the award three times before, always presented by a member of the Society of Epiros.
Mr. Goudas only presents the award personally to the senior students of the Society of Epiros.
Then my final year came, Mr. Goudas made his speech and then called me up to accept my award. While taking pictures for the local Greek newspapers, Mr. Goudas asked me what school I was currently attending.
When I told Mr. Goudas that I was in my first year of journalism at Ryerson University, a little light bulb lit up above his head.
Mr. Goudas wanted to know if I wanted to write something for him.
I knew this was a great opportunity, I had been on the Goudas Foods website many times before, looking at pictures of past award ceremonies, and had also stumbled upon many pieces of journalism done on Mr. Goudas.
This surely means that he is truly a very interesting person.
I went to his office and was delighted to find out that he was publishing a book on his life, and he had a space reserved for what I am writing at this moment.
I was guided around Mr. Goudas’ food empire by his hard-working son Panos, and started to understand the vastness of what Mr. Goudas does - he ships, refines, packages, shelves and puts food on our table.
Then I read some of the stories in Mr. Goudas’ books. Some that made me laugh, like Go! Go! Go! – Go Goudas Go! Kalamaki – Late 50’s; ones that were poignant, "You Can Almost Perform Miracles at the Age of 25!"; and stories that made me second guess what I thought I knew about Mr. Goudas (Indo Caribbean Newspaper Flashback Caribana 1975-1976).
I took the book home and read it cover to cover. Many of the stories of Mr. Goudas facing hardships in life reflect many of the stories I have heard from my family that had also immigrated to Canada in the second half of the 20th century.
When I read the book I felt as if I was looking at a photo album, while having someone explain each snapshot of their life to me. A life filled with hardships and accomplishments.
I thank Mr. Goudas for putting good food on our tables, but foremost I thank him for his continuing support in education and for helping all of us, no matter where we are from, to find a home away from home, in Canada.
Thank you, Mr. Goudas. Hariklia Simos
New Millenium February 2, 2001
"Even trade wars, it seems, have their casualties."
The CFIA (Canadian Food Inspection Agency) reacted prematurely, and made an announcement on February 2, 2001, alerting the public not to consume imported products containing Brazilian beef.
Within that period of time, certain programs, like CBC's Venture, aired this alert, which, it's topic of Brazilian Beef was very contraversial.
In the program, Mr. Gordon Arnell of Brascan Brazil, one of the Richest Canadian Companies in Brazil stated, "No health hazard.... The finest beef produced anywhere in the world." Brascan has century old roots in Brazil. Later on in the program, the annoucers mentioned that "Even trade wars, it seems, have their casualties."
A heavy casualty in this particular case was Mr. Goudas Brand Corned Beef, and as a result, Goudas Foods, and other companies lost millions of dollars and market share.
Since, Mr Goudas Brand and Hereford Brand, are one of the best selling Corned Beef in Canada, with the highest quality standard of product, these companies have suffered the most.
However, on March 9, 2001, The Canadian Food Inspection Agency Advisory, is advising the public that imported products containing Brazilian Beef have been assessed as safe for consumption and hence, returned to the marketplace at the retail level.
Furthermore, we would like to point out to the public, that certain articles appear, when the words Mr Goudas and beef are used as search criteria in internet search engines, from Newspapers, Health Sources, and other publications, who do not have knowledge of the outcome of this high quality product that was returned to the marketplace.
These sources only publish the initial alert and do not follow through by giving equal publicity and exposure to the Return to Marketplace advisory from the CFIA.
It seems that they use the Mr. Goudas powerful name to acheive higher publicity in their newspapers,
February 5, 2001 TORONTO STAR
Ethnic tastes drive success by Rob McKenzie
"The West Indians think I am a West Indian, the Chinese think I'm Chinese, the Indians think I'm Indian," says Peter Goudas, who is none of the above.
He is Greek by birth and has lived in Canada since 1967.
The reason why many people think of him as one of their own is that their kitchen shelves are home to his Mr. Goudas line of ethnic foods.
Goudas is in the vanguard of a trend in Canada's food business. Immigration and travel are broadening the national diet, with the immediate beneficiaries being companies that produce or distribute ethnic foods.
In its annual survey of the eating habits of 2,600 Canadians, Montreal polling firm Crop Inc. detected a shift toward ethnic foods.
Crop asks respondents how often they eat food from other countries.
In 1990, 48% answered sometimes?and 11% answered "regularly", up from 42% and 6% respectively in 1986.
Small-scale evidence is also indicative.
For example, the restaurant guide in the Calgary Yellow Pages lists four Thai, six East Indian and seven Japanese restaurants; in 1987, it listed no Thai, two East Indian and three Japanese.
So the time is ripe for entrepreneurs like Peter Goudas in suburban Toronto, David Lee in east end Montreal and a group of Middle East immigrants in Windsor, Ont.
A meticulous man who favors espresso and Rothmans cigarettes, Peter Goudas (Σπύρος Πήτερ Γούδας) came to Canada in 1967 at age 25 with no English, No friends and a few dollars. He spent his first nights sleeping outside Toronto's old city hall.
After finding a job and saving for two years, he got a loan and made a down payment on a small packaging and canning plant.
He entered the ethnic foods business because of the lack of competition.
"I was all alone at time in this type of market," he says.
His first products were rice, beans and spices. Food city stores began to carry his wares in their international section in 1971. Loblaws followed in 1974. Now Goudas Food Ltd. distributes some 350 products, from coconut cream to basmati rice to chow mein.
16 apr 2001 So, we are proud to say,
"Mr. Goudas Olive oil is the best in the world"
Although extra virgin olive oil is very common, there are certain things people should know.
The taste and flavour of the fruit is different from one region to another.
Technology has advanced so that you can synthesize motor oil to flavour olive oil.
That is why the growers of olive in certain areas of Greece, make their own olive oil during the season, to have enough to last them for the year. This practice will ensure the user of a quality product.
It becomes ridiculous occasionally when some super market flyers advertise extra virgin olive oil below current market value and even below cost to produce in Greece, when everyone knows that no stores or producers are working to lose money.
In his search all over Greece for a high quality olive oil, Mr. Goudas has found 4 areas that meet his high standards: Sparti, Kalamata, Mytilini island and Kriti island.
His final decision was Kriti, where he associated his business with the factory that met the following requirements:
-Chemical & preservative free.
-Made from selected quality olives that are naturally grown.
-Olives are cold pressed on the day they are harvested, for maximum freshness that you can really taste!
-Bottle at the location the olives are grown.
-Rich in a variety of natural antioxidants, evident by its golden green colour.
Finally, the olive oil that is produced in the factory, is used personally by Mr. Goudas.
So, we are proud to say, Goudas Olive oil is the best in the world" without exaggeration.
With this great tasting product, Mr. Goudas makes the ideal ingredient in all salads and meals.
Enjoy the best olive oil the world has to offer!
For more information about our olive oil please refer to our product section in the oil category.
Friendly reminder from Goudas Foods: If these products are not available at the store where you presently do your shopping, then ask the manager to order them for you.
If your request is not met, that means that you may have to consider changing store.
A wonderful relationship with Beverly Mascoll that lasted a few decades
Beverly passed away,( May 16, 2001 )
In the Spring of 1972 Mr. Goudas had a grocery store in Kensington Market (jewish market).
One afternoon, he had a visit from a very beautiful lady named Beverly Mascoll; she was the owner of the Mascoll Beauty Supply Ltd. (cosmetic supplies business).
As it was expected, Mr. Goudas, as the owner of a food company, had no interest in cosmetic businesses.
However, despite the fact that there was apparently nothing to discuss, lady Mascoll insisted that she picks up all food products that were unsellable due to slightly damaged packages or ripped labels.
Mr. Goudas agreed although he was very curious to hear the reason why would a cosmetics lady need those products.
This is when he learned that lady Mascoll was also the founder of an organization that helped poor people.
Mr. Goudas realized that this lady was even more beautiful at heart than she was in appearance.
This wonderful relationship lasted a few decades until early into our century when Beverly passed away,( May 16, 2001 ) leaving behind memories to thousands of people that she had helped over the years.
Those of us who knew Beverly Mascoll found her to be an outstanding human being and a wonderful person.
Beverly Mascoll, received many awards and honours, including the Order of Canada,
Click here to read one of the Letters of Appreciation Beverly Mascoll sent to Mr. Goudas
December 31, 2001
National Grocers with subsidiaries such as Loblaws, No Frills, Provigo, YIG, Maxi,
Mr. Grocer, Zehrs, Fortinos, decided to discontinue Goudas Foods
After a relationship lasting just over 25 years, by carrying Goudas Foods brands such as: Blue Lake, Lion brand, Mamma Lucia, Pride of Himalaya, Tusk brand, Brown brand, Cakemaker, Lentilino, Tourlou-Tourlou, Star brand, Speedy Rice, Heavenly Bite, Chico Garlito, Jewel of the Indies, Golden Feather, Tiranga brand, Tai-Tai brand, Snappy pop, Spinorizo, Golden Phoenix, Golden Dragon, Manzani, Jo Vilero, kissamos, Reniers, Bambolino, Mr. Goudas, etc. and with a line that included of products of more than 600 items and an assortment of 2 aisles of wonderful products from all over the world, National Grocers with subsidiaries such as Loblaws, No Frills, Mr. Grocer, Zehrs, Fortinos, decided to discontinue Goudas Foods Company line of products from their stores.
The decision was made by the injection of a new blood of buyers.
Who knows what this course of action will bring.
In the last 25 years, Mr. Goudas worked closely to make positive decisions for the direction and the benefit for the whole organization with the following briliant people: Frank Boyland, Dan Fellin, John Lederer, Jeff Warszek, Willi Jastrau, Peter Rempel, Francesca Renda, Dave Nicholls, Lou Pecchia, Ron Dicke, Dave Mock, Paul Ormsby, among others.
These individuals worked tirelessly to attract the increasing ethnic population in Canada to their stores.
They were the backbone of the organization and made National Grocers, what it is at this point in 2001.
The sales of the organization are at the highest that they have ever been, and shares on the stock market are also at their highest levels. Obviously, the input of the original brains and that of Mr. Goudas resulted in very high dividends.
With the elimination of Goudas which was foremost in bringing in the traffic into the stores, assuredly, the organization will see a decline in traffic and the disorientation of consumers who will now be unable to purchase the products that they have grown to trust.
Moreover, simply removing the most trusted brand in the country, and replacing it with a supervisors choice, my moms best blend, my cousin joe flavour or supertest choice and other imitations, will not attract the attention of customers.
It is safe to say that they will face challenges with consumer traffic and stock market share declines.
Mr. Goudas products will find a way to the shelf of the supermarket across the street.
That of course will take a little time. As they say, Rome was not built in a day.
Time will reveal itself.
TORONTO STAR Published On Thu May 3 2012
Francine Kopun Business Reporter
Analysts seem to be losing patience with Loblaw Companies Ltd’s promise of a better tomorrow for shareholders.
“Loblaw produced another quarter that invites scepticism.
After seven years of optimistic rhetoric from various management teams, investors can be forgiven for rolling their eyes at the latest pronouncements,” said analyst Perry Caicco of CIBC World Markets in a note to investors.
Profit was down 22 per cent as the national grocery retailer recorded a number of costs that are part of a multi-year revamp of its operations that will continue to depress its earnings.
“Our outlook for 2012 remains unchanged-we expect full-year net earnings to be down, with more pressure in the first half,” Galen G. Weston, the company’s executive chairman, said Wednesday.
Caicco pointed out that the company’s seven-year renewal is not taking place in a stagnant market. Loblaw is losing market share to swift-moving competitors, Caicco said the company has an enormous task ahead of it. “The top line was, sales declined .
A day after reporting a 22-per-cent drop in quarterly profits, Loblaw Companies Ltd. executive chairman Galen G. Weston said, “Clearly it’s not a good set of numbers,” speaking at the national grocer’s 56th annual general meeting.
A Priceless Collection of Stamps
Pictures of some of his products in a stamp format were developed to portray and illustrate the diversity of his label.
He was able to accomplish this by introducing and developing more magnificent products, which eventually led to more shelf hence increase popularity within all multicultural societies of Canada.
Please be mindful that this is a short overview of Spyros Peter Goudas products.
We did not include the different sizes available for each product, as well as the institutional and foodservice items such as bulk spices, sugars, rice, beans, flour, and many more under other categories and brands.
Mr. Goudas also distributes or owns brands such as Mamma Lucia, Lion King, Tai-Tai, Pride of Himalaya, Jewel of the Indies, Golden Wings, Blue Lake, No. 5, Snappy Pop, Golden Feather, Yellow Bird, Tiranga, Tourlou-Tourlou, Cakemaker, Speedy Rice, Golden Dragon, Mamma Thekla, Spinorizo, Garlito, Heavenly Bite, Pandemonium, Frutzz, Yuca Gold, Lentelino, 888, Charlie B’s, and many others.
After Mr. Goudas reviewed the layout of the stamps, his expression changed.
It seemed his eyes were telling both a happy and a sad story about the imagination, focus, creation, difficulties, commitment, and the endless hours and heartaches involved, as he slowly gazed across the pages.
After all, it's not just the pretty label, but most importantly what's inside, that requires extended thinking and careful preparation.
But, how could someone possibly capture a lifetime of dedication in the limited perimeters of a stamp?
We asked Mr. Goudas: "What are you thinking at this moment?" and he replied...
"It’s just the beginning...".
Pioneer in promotion and new ideas
Spyros Peter Goudas is a pioneer in promotion and new ideas.
As a result of that, we found out that ready skid displays not only provide an extra concept to the consumer, but also allow to cut costs at the store level and eliminate lots of garbage.
And also, combining certain items within the same group in the same skid is effective.
Since the skid is prefabricated from the Goudas distribution center, we have to estimate the selling proportion of certain items.
Of course, the skid proportion varies from area to area according to the different nationalities.
This idea was digested from a certain number of stores.
In the picture you can see an example of skid displays.
January 06, 2002 Flyermall.com becomes successful
Spyros Peter Goudas thought the recommended website was a great idea and he bought several spots, banners, and advertising rights as a financial support until Flyermall.com becomes successful.
We strongly encourage you to visit this great website for which we are certain that you've been waiting for a long time.
This website is designed to support the consumer in comparing quality and prices, and making decisions related to their grocery and other purchases from supermarkets and other accounts.
The site gives the option of displaying a store flyer, new products being launched to the market, new store openings, and store addresses, which consumers can browse from their computers.
Another important part of the website is the classified ads.
Consumers can also read through the weekly recipes, the restaurant guide, and contact the administration of the website for comments or requests.
It is so easy to use; all you have to do is click on the logo of the store you are interested in, and go! No need to remember the spelling of each store, it is ready for you.
Flyermall.com combines all these features in one site; it is a great tool not only to those interested in posting their flyers or products, but also to the millions of consumers who like to tour in front of the computer looking for the smartest way of shopping.
Look no more! Click on the link www.flyermall.com to visit this unique website.
Mr. Goudas 60th birthday celebration 29 MAR 2002
The man is getting ooold. No it is not a typographical error. However, he feels pretty good, he has no ailment that require medical supervision, he works as per usual 29 hours a day according to one of his assistants in one of his books.
He has to cope with the situation of losing of a significant account. Nevertheless, life goes on and that incident changes the course of the Goudas Foods history and possiibly the future of National Grocers and their subsidiaries.
At this time he was not in the mood for any major celebration.
However, his personnel and friends, who were aware of the situation felt and thought otherwise.
Let us see what happens.
This is another funny story that we thought would be appropriate.
We previously told you about Mr. Goudas 30th anniversary celebration of his coming to Canada.
This story, however, relates to his 60th birthday celebration.
Mr. Goudas was informed that it would be a very private celebration between Marina, his sister, Niki, and maybe a couple other friends. He arrived at the restaurant in anticipation of a quiet dinner only to discover that there were one hundred people gathered on the second floor of the restaurant to celebrate this occasion with him .
As anticipated, Mr. Goudas was surprised, and after the usual greetings, hello-s, kisses, etc, etc., he was asked to make a speech.
And as usual, he wasn,t short of humour that night either.
In his brief speech he highlighted events that happened to him in each decade of his life.
However, we are not going into the details, but we will only attach the funniest part, a story which he entitled,
You get, new teeth, at ages 7 and 57.
Mr. Goudas began his speech by stating that he does not have a regular dentist.
However, three years prior to this occasion, he found it necessary to visit a dentist.
Upon examination, the dentist informed him that it was imperative that he should have not one, but seven, of his teeth removed. The dentist arranged to have this procedure done the following week, on a Saturday morning.
Needless to say, this situation caused Mr. Goudas some stress and discomfort.
So he decided that after all the time he had spent doing for others, he was now going to do something for himself.
He promptly picked up the telephone and phoned his car dealership and spoke to the salesman he did business with, informing him that he needed to purchase a car today.
His dream car was a Cadillac Eldorado Sport, GS, red in colour, with On-Star navigator system, which would enable him, at the sound of his voice, to prompt the computer into automatically dialing telephone numbers and in giving location directions on command.
The salesman asked him if he realized that it was Saturday evening and that it was almost closing time.
Mr. Goudas responded that he did not give a damn what time it was and that he wanted to purchase this car pronto!
(This was to compensate for all the teeth he was going to loose and to bring him out of the depression he was feeling.)
Well, he purchased his dream car and proceeded to start programming the numbers he used most frequently into the system. However, the computer, named Veronica, had some difficulty accepting the digit 3.
Whenever, Mr. Goudas stated the digit 3, Veronica responded with the digit 8.
He called the dealership and was advised that maybe the problem lay in his pronunciation.
Consequently, he tried every variation of accents he could think of in pronouncing the digit 3; still Veronica continued to respond with the digit 8. The system also rejected this digit when the dealership representative tried to program in the digit 3. So, for the entire week Mr. Goudas used his vehicle without the benefit of the on-Star navigator system.
The following Saturday, as arranged, Mr. Goudas went to the dentist to have the seven teeth pulled.
After the extractions were completed, the dentist told him that since he had been through quite an ordeal, he should take a break and get some fresh air. So with his mouth filled with bloodied gauze, Mr. Goudas went outside as the dentist suggested.
He felt rather foolish once he got outside. He was wondering what he should do in his present state, as he kept thinking that onlookers perceived his as some weirdo, with his mouth full of gauze, and blood dripping down the sides of his mouth like Dracula.
He decided to go sit in his car and look busy; again, busy doing what?
He then started to try to program his On-Star navigator system once again, just to have something to do and to take his mind off the pain.
And would you believe it, with his sore, gauze-filled mouth, the computer finally accepted his pronunciation of the digit 3 upon which Mr. Goudas told it Damn it! Did I have to pull seven teeth before you recognized my pronunciation of the digit 3, He then said, f@#@u and Veronica responded You too!
The entire crowd erupted into laughter.
This then ends the tale of You get new teeth at ages 7 and 57.
20 JUN 2002 REMEMBERING KENN F. SHAH
Goudas Rice Is Very Nice (Yyeessss!)
Goudas rice is very nice (Yes, I can feel de groove)
Goudas Rice is very nice (Aha, aha)
It is good for Pelau (Yes mann! Alright!)
And Chinese Fried Rice (Oh mi gawd!) (One more time)
Goudas Rice is very nice. (Repeat. Ping pong, ping pong, ping, pong, ping, pong!)
I am, Bernadette, one of the writers of this biography of Spyros Peter Goudas and I have been assigned the privilege of writing the following small article about Mr. Kenn Shah, O.M.C, B.Sc., Chairman of Republic Day Celebrations, Toronto, Canada, a gentleman who played a very important role in Mr. Goudas’ life.
Channeling all my energy as a Trinidadian (by birth) and a mas lover, I could visualize Mr. Kenn F. Shah, mas man, band leader and an integral part of the Caribana Committee, in the middle of his mas camp with a steeldrum player strategically ringing out the above Goudas Song rhythm on the steeldrum.
What a moment of inspiration. At that moment, Kenn may have finally built up enough confidence and drive to contact this Mr. Goudas individual with a proposal to enter the Caribana Festival in the early 1970’s.
As a matter of fact, the Goudas Theme Song with its dancing rice and beans orchestra is an excellent rhythm on for a steel drum solo. Coincidentally, the idea and song was a Trinidadian experience the product of an idea by Mr. Jasse McDonald (a former radio personality in Trinidad and Tobago) and the Raymond family, also from this twin island nation of The Carnival, in 1973.
This link introduces you to the history of The Goudas Rice Song.
It is a rhythm that could have a whole crowd, a whole stadium and all of University Avenue grooving.
Kenn Shaw approached Mr. Goudas to take part in the Caribana Festival by convincing him it would be an advertising explosion for his company.
The rest is history and is documented in the book written by Spyros Peter Goudas, titled, One Caribana Story.
In North America, the word Pelau, the national dish of Trinidad and Tobago is synonymous with MR. GOUDAS RICE and GOUDAS GREEN PIGEON PEAS! And of course, a generous helping of Mr. Goudas Trinidad Style Hot Sauce.
The relationship between Kenn and Mr. Goudas developed into a true friendship and fostered the opportunity for Spyros Peter Goudas to become an integral part of the Caribana Festival which led to him receiving the Trinidad and Tobago Republic Day Award on March 29th 2002, In Appreciation of (his) outstanding contribution and dedication to the development of the Arts, Culture and Education of the Republic of Trinidad and Tobago in Canada.
Not long ago after this contribution by Ken Shah, representative of the Government of Trinidad and Tobago, Mr. Shah totally and unexpectedly passed away. A fact that blew everyone’s mind away.
The news of his death was relayed to Mr. Goudas very quickly.
Spyros Peter Goudas was in shock, disbelief and filled with a deep sense of sadness and loss.
He immediately asked his secretary to cancel all his appointments.
He arrived at the wake for Mr. Shah to pay his respects. ( A wake is a ceremony associated with death. Traditionally, a wake takes place in the house of the deceased, with the body present; however, modern wakes are often performed at a funeral home. In the United States and Canada it is synonymous with a viewing. It is often a social rite which highlights the idea that the loss is one of a social group and affects that group as a whole.)
There were many people outside. He walked up the side of the house to the back garden, and entered the house from the back. Needless, to say, from the corridor to the back of the house it was full, and he reiterated full, of mourners.
He entered the house and noted that every inch of space inside was occupied.
Someone mentioned that Mrs. Shah was downstairs in the recreation room.
He made his way there, and upon entering that room, he found that it too was filled to capacity.
He approached Mrs. Shah and spoke to her for a while giving his condolences and reminiscing a little.
He then returned to the main floor. Finally, he ended up in the living room sitting on the floor.
He noted that there were no chairs; everyone was sitting on the floor with their backs to the wall.
There was very little talking or no talking at all.
In some instances, there was complete silence with heads bowed down, many crying, mourning and paying their respects in silence.
Well, Mr. Goudas broke the silence and he began narrating Mr. Kenn Shah’s life, his relationship with him, Kenn Shah’s contribution to Caribana, to the Caribbean (Trinidadian and Tobago) Culture in Canada.
There was an instant sense that Mr. Goudas related some funny memories which broke the deep despair at this loss and transposed the occasion into a celebration of his life and achievements.
For more than one hour, everyone, from the garden, the backyard, the side entrance, the basement, the stairs, from everywhere avidly listened to what seemed like a conversation about Kenn Shah.
Mr. Goudas closed the narration by saying the following:
There is no doubt that Caribana will continue from years to come,
but WITHOUT KENN F. SHAH, CARIBANA WILL NEVER BE THE SAME.
Mr. Goudas mentioned that during his narration, some of the facts he disclosed about Kenn Shah seemed to surprise some of the mourners.
It is also very important to let you know that each one of the hundreds of mourners in attendance at this wake knew Mr. Goudas very well. On the way out, everyone shook hands with him or maybe touched his shoulder in acknowledgement.
We are very certain, that at each and every at the yearly Caribana Celebration Events someone remembers Mr. Kenn F. Shah.
The last photo of Kenn Shah appears on the article above, Mr. Goudas 60th Birthday Celebration.
He is in the top row, fourth from left to right. He is presenting Mr. Goudas with the Trinidad and Tobago Award.
Koukla story August 20th, 2003, at 3am
Sofia’s Note: Dear Readers:
I would like to say a few words, regarding the writing of this article, and what conditions it was completed under…
One night, around 3am (just like previously mentioned), Mr. Goudas was struck by a feverish inspiration to write Koukla’s story.
A few minutes later, my phone rang, and while half asleep, I heard my boss’s voice, who unable to hold his excitement, was talking about some idea mentioning Koukla’s name, and kept saying repeatedly “Come right away, before the busy morning comes and I lose my inspiration”.
The next thing I remember is driving to his office and realizing that I was still wearing my pajamas under my sweater.
Arriving at the factory, I found Mr. Goudas going back and forth outside the main entrance, with an obvious state of eagerness.
As soon as he saw me, he once again began talking rapidly about an article regarding Koukla, etc., etc.
So we began to write, until the morning found us still writing and making corrections, filling pages and narrating exciting excerpts from Koukla’s story, who sat with us sleepless all night, and gave us her contribution through barking, or rubbing against her owners legs now and then.
When his secretary arrived in the early morning hours, Mr. Goudas told her briskly to cancel all
his appointments, making no exceptions, because he did not want any interruptions from anyone.
Imagine this, considering that his appointments go one after the other for the whole day, every day, and many businessmen need to book the meeting date quite ome time in advance!
Long story short, the writing and completion of this article lasted for 3 days and 3 nights, a marathon that became more and more exciting every time we were engaged in a new adventure of Koukla, while the writing would become faster and faster, trying to document all the ideas of the moment. We would literally live on coffee and sandwiches.
This gave me the chance to realize that it is really difficult for someone to express all the exciting adventures of such a vibrant and smart dog, like she does, in a human language, since us humans are not capable of understanding the point of view of an animal’s life. I did, however, get to experience the ‘dog life’, those three days and nights since I truly worked like a dog (according to the expression)!
It looks like Mr. Goudas already knew the meaning of this saying, since he didn’t even seem tired, nor did it look like it was the first time he worked this hard and non-stop for days. I believe this experience was beneficial for me, since I was able to deliver, together with Mr. Goudas, a successful biography for Koukla.
Mr. Goudas is an avid lover of all types of animals.
His love extends even towards creatures that are feared, or that people have a phobia for, like snakes.
He also has birds that visit the front of the company’s building daily.
On their daily visits, Mr. Goudas has seen an enormous variety of birds, including blue birds, and canaries.
They are acquainted with the traffic the visitors create where it no longer distracts them.
We recall that the only thing that bothered them was Tiger the cat, whom we tried to prevent from getting outside during the daytime. In fact, Tiger viewed so many birds, that he tried to plan an attack only to be foiled by the glass window in Mr. Goudas’ office.
Tiger sometimes suffered minor concussions, but nevertheless, a few minutes later, he would repeat the same thing.
In Canada, Mr. Goudas got his first dog, in the spring of 1968.
A wonderful German Shepherd named Doukie who was his companion for nineteen years but later died at an old age.
The following are recollections of how his other wonderful pets entered his life.
They are all very touching and beautiful stories about truly obedient and loving animals.
This is the story of a dog far from ordinary; the Koukla story was written by Mr. Goudas on August 20th, 2003, at 3am in the morning.
The idea for writting this story came to Mr. Goudas on the same day when the ready-to-eat rice, in 6 delicious flavours, was first distributed in the market. Mr. Goudas believes that this is a new and actually very amuzing way of advertising.
The Koukla Story has been translated in a variety of languages and has been already recorded in English and Greek.
We are certain that you will enjoy reading the story and listening to the audio. It is fun and amuzing!
Koukla story in English narrated by Jesse MacDonald, a long time friend of Mr. Goudas who developed many Radio and television programs including many commercials and narrated several articles for Mr. Goudas. In Mr. Goudas opinion Jesses narration voice is gift from god.
Koukla Story in Greek narrated by Vasilis Diamantopoulos One of the best radio personalities for the Canadian Greek radio and owner of the CHIR broadcasting Company has narrated the Koukla story.
For any one interested in listing to how perfect Greek language sounds like, click below. Mr. Diamantopoulos also developed with Mr. Goudas over the years over 500 cooking Greek recipes, which include all Mr. Goudas are bases as the main ingredient.
Please use the links below to read the story on your preferred language or listen to the audio:
Koukla Story in English
Audio of Koukla Story (English)
Audio of Koukla Story (Greek)
Audio of Koukla Story (Italian)
Audio of Koukla Story (Spanice)
Koukla Story in Greek Translation
Koukla Story in French Translation
Koukla Story in Chinese Translation
Koukla Story in Spanish Translation
Koukla Story in Sri-Lankan Translation
Koukla Story in Korean Translation
Articles Hello, my name is KOUKLA - Jamaican Xpress & Ebdomada newspaper
Articles Ciao, il mio nome è KOUKLA
Articles 안녕하세요, 내 이름은 KOUKLA 예요.
Articles HOLA MI NOMBRE ES KOUKLA!
Articles Bonjour, mon nom est KOUKLA
Articles Γειά σας! Το όνομά μου είναι ΚΟΥΚΛΑ!
Dresses up like Santa Claus
You may not realize it, but everywhere he goes, someone recognizes him.
Once this happens, it is only a matter of time before everyone recognizes him and comes over.
As an example of this, on one occasion, a baker who produces items with the Mr. Goudas brand, used his honey to dress up the Loukoumadas.
This resulted in a tremendous success through the extraordinary aroma of the honey.
Therefore, when Mr. Goudas went to the bakery, he disguised himself (see picture).
Upon examining the picture closely, you will notice that Koukla (not Rudolph) is in
the pouch on his right shoulder.
He remembered, with a sigh, the times when he could go anywhere and no one recognized him.
That was a long time ago.
It should also be mentioned that on occasions, Mr. Goudas actually dresses up like Santa Claus and makes rounds at hospitals and other charitable organizations, including senior citizens’ homes.
Mr. Goudas himself explains in the video the Marinated Bean Salad
Known also as "Tourlou Tourlou", Mr. Goudas Marinated Bean Salad combines 3 varieties of beans and other marinating ingredients.
The name Tourlou Tourlou was given to this product because it means 'a mix', and in this case it is a mix of beans and spices.
As Mr. Goudas himself explains in the video below, to prepare a good marinated bean salad is not an easy task to do. In fact, the beans are prepared separately and the cooking times are measured to be precise.
Any other competitor trying to make this product measure up to Mr. Goudas quality, has failed.
The Marinated Bean Salad by Mr. Goudas is an excellent choice for any time of the day, as a side dish or apetizer; it is ready to eat and delicious!
One simple idea would be to fill romaine (or any other type) lettuce with the bean salad. Enjoy!
Click here to view the video about the exceptional Marinated Bean Salad
Information on Dry Beans & Peas
Mr. Goudas does not just buy beans, beans are actually selected.
This is a very long and arduous process, it is not just packing beans in a bag and shipping them. First, the area has to be identified.
Each bean or peas has a location where it grows best. That is why we source Lima beans from Peru, our Jumbo Chick Peas from Mexico, Lentils from Winnipeg, Pigeon Peas from Peru, Black Eye Peas from California or from Peru, Red Lentils from Turkey or Canada, Dals from India, Mung Beans from Australia, etc.
Once we identify the product and the growing area, we look for the best growers.
While there are certain standard processes all growers follow, there are those who go above and beyond, because they take extreme pride in producing the best beans in their area. These are the growers we go with.
Having selected the location and growers, we then conduct our own inspection of the product.
The bean must have the right size. We do not select immature or old beans. He look for those that have exactly the right length and diameter, and all the same consistent size.
There should be no broken skin since the appearance of the product is very important, whether you package it or put it in a can.
His Quality Control personnel check the skin in detail to make sure that it is intact.
Under no circumstances does Mr. Goudas accept any product that is cracked, split or broken.
Colour: All beans have a characteristic colour that allows people to identify them properly.
He look for the proper colour, which identifies a healthy bean, and we do not accept any blemishes on the skin colouration.
Finish: The bean must be finished with a proper polish to remove dust and particles. Normally, Mr. Goudas has the beans double polished to enhance their appearance and make sure that their full beauty shows through.
Transportation: Beans can be very tender, and they need to be handled properly. If they are treated in a rough manner, or transported without being adequately protected, they will arrive in a poor state at their destination.
To keep the bean intact, Mr. Goudas requires that the beans be transported in air cushioned trucks, with adequate side protection, to keep the load from shifting and also to reduce friction in transit that creates skin defects.
Pest Control: It is astounding how quickly one little egg can generate thousands of bugs and flies.
This is why we ensure that our beans are properly fumigated with environmentally friendly products, and monitored at the warehouse and store levels.
He also make sure that the product is properly stored and aerated to maintain its quality.
As you can appreciate, handling beans is a very intensive, complex and delicate business, and everything must be properly managed and monitored.
Some companies have no concept of the process involving this business.
They think you just put some beans in a can and cook them, without consideration of all these factors, and assume the customer will not know the difference.
Mr. Goudas goes to these lengths because this company strives at all times to make sure that only the best available product is offered to the customers.
His company has a reputation in the industry as one of the best bean packers and canners in the world, and now you know why. Mr. Goudas brand beans not only look good; they taste good too!
Before we end this subject, we would like to mention the following.
Although we take so many precautions as said above to make the best possible beans, we want the general public to understand that no matter how hard we work to make perfect products, a food preparer should still inspect the beans for extraneous material every single time.
The reason for this is because sometimes the sorting process cannot tell the difference if a stone has the same size and colour as the chickpea, or if a chip of wood looks and has the same characteristics of the common lentil.
The colour-sorting machine cannot identify these differences.
Therefore, precaution always must be taken when preparing your food.
It is advisable that you wash, clean, sort, inspect before using any dry beans or pea products.
Remember, that you only do this for a small portion at a time, plus it is a good health practice as well.
He knows that he do the best in his processing facilities, however he do not wish to pretend that he is perfect.
If another company can guarantee you product free from extraneous material, he would be interested to find out how.
CBC News World Culture Shock on Thursday, January 29th, 2004.
Hosted by Gregory Charles.
Gregory Charles: You're watching Culture Shock; the only bilingual television magazine dedicated to cultural diversity.
Lana Starchuk: I am Lana Starchuk, and I met the king of ethnic foods, the legendary Mr. Goudas, who serves up cultural diversity in a can! Gregory:
Hi! I am Gregory Charles and welcome to Culture Shock.
Today, three of our young filmmakers bring a story that reflects our country’s cultural fabric.
When you go from Chinatown and little Italy, or Koreatown to little India, you realize that ethnic restaurants are a real barometer of diversity. Now, it is up to neighborhood supermarkets to become multicultural.
Grocery chains now devote more shelf space to lemon grass, curry paste and black bean sauce.
And food distributors, like Toronto’s Mr. Goudas, make sure no one runs out of papaya juice.
Here’s the story from Lana Starchuk: 35 Years Later (text) :
(This program was aired on national television). 35 Years Later (video)
www.Flyermall.com 2 YEARS Celebration On Sunday 20 Mar 2005,
On an earlier part of the biography, The Immigrant, we mentioned about Flyermall.com, this was the day of the first time this website was published online.
There was an incredible amount of time required to create this website. Many, many long hours and sleepless nights over a period of 3 years with Mr. Goudas along with his web developers.
Finally, on January 6, 2002, the site was officially launched.
2 years and something after that, Mr. Goudas thought a celebration was necessary for his new baby.
We started talking to the rest of the world. Our website was receiving thousands of hits from around the world.
So he thought, let us make a little celebration. Therefore, the article below reflects how the celebration began to take shape.
PHOTO OF MARIO DIVIATO
As he was dining at the Primavera Restaurant on Avenue Road and Lawrence Avenue and talking friendly with the restaurant owner Mario Diviato, Mr. Goudas mentioned that he would like to have the restaurant for one evening sometime soon to celebrate the 2nd year anniversary of FlyerMall.com.
Within the conversation Mario asked how many people since the restaurant could only accommodate 100 people.
Mr. Goudas told Mario that it would be much more than one hundred people and that it would be more appropriate to have a buffet style reception as opposed to a sit down dinner.
Since Mario knows everyone in the industry, and since Mr. Goudas did not know how many people would show up after the announcement, Mario figured the best way to handle the reception was to engage a Banquet Hall for the event.
The discussion of food became secondary.
The focus was on finding the proper location.
Mario made a telephone call to a friend of his who owns a Banquet Hall by the name of Rizzo Hall.
He returned to my table and mentioned to me that he has made arrangements in one of the most beautiful Banquet Halls in the country where he may have the FlyerMall Anniversary with accommodations for 100 to 5,000 people.
On Sunday 20 Mar 2005, between 12 noon and 9:00 p.m., plates, forks and the works would be provided by the hall, the only thing left was provision for the food.
I never really asked Mario how much the Hall would cost but I knew he would do the best thing possible.
Upon my return to the office, I discussed the occasion with Sofia Papadimitri and we agreed upon a date.
Sofia was very creative and had the responsibility for FlyerMall.
She was also my assistant with the Koukla Story.
She undertook the responsibility of the entire event including, calling companies who were advertising within the FlyerMall and suggesting that a free booth space would be provided with as many samples of their products to be given free of charge as a gift to the attendees.
Mario Diviato was going to provide certain foods and be in charge of the buffet.
Ande Ostojic, Owner of The Royal Meats Products Limited was advised of the event including the possibility of 100 to 500 attendees, since he did not know how many would attend.
Other items such as canned products, Dolmades, Cabbage Rolls, Baked Onions, Baked Beans in Tomato Sauce, Marinated Bean Salad, Baked Lima Beans and much more would available under the Goudas label.
Provision for breads and cakes were made for by Pasquale D’Aversa, from Nino D’Aversa Bakeries, a good friend of Mr. Goudas.
Sofia sent a memo to all the FlyerMall Members and Subscribers mentioning the Anniversary was scheduled, the date, time and location and that the occasion was a celebration and was free-of-charge.
We did not know how many people would turn up.
We set up a long buffet and Rizzo Hall opened an area to accommodate approximately 100 to 200 people.
The companies had positioned their locations with their personnel along with free samples of their products including Unico, Pepsi Jamaica responsible for the Ting Grapefruit Drink, Sweet Source Sugar, Yuca Gold and Plantain Chips, Mr. Goudas (of course), and many others.
Sofia had already arranged a repeat presentation of the benefits of FlyerMall on a big projector.
She invited Television Stations, Radio Stations and Newspapers and with trembling hand, pressed the button for the Newsletter to the thousands of members.
What to expect now? The big day arrived. By 12 noon, there were a few people. By 1:00 p.m., they were entering by the dozens. By 3:00 p.m., they came by the hundreds. By 4:00 p.m., we could not even count.
Food was being constantly prepared. Mr. Ande Ostojic who had a huge rotary oven to make up his BBQs. The Rizzo Hall Personnel and our personnel helped were prompt in helping, assisting, cleaning the tables, etc.
The Management opened the gates/roll up doors were opened up for more than 1,000 people.
The microphone and speaker was open to anyone who wanted to make a statement about FlyerMall.
Comments about its easy access and navigation, the total usefulness of the site, etc., etc.
The companies who were on hand called their head offices for additional supplies and samples.
Corrado Acaputo, a friend of Mr. Goudas sang a song, Jasse McDonald, a friend of Mr. Goudas and narrator of the Koukla Story made an impromptu speech, Frank Mattuci representing Unico and Sunbrite Canning made a presentation.
The event became bigger and bigger. The food kept flowing, there was more than anyone could eat.
The left over food and products were donated and delivered by the FlyerMall staff to a Women Shelter in the area.
Photo of Peter Peter Goudas and Peter the Chef Peter Rugiano
You probably have seen Peter Goudas somewhere in pictures and magazines, but you have definitely seen Peter the Chef on television (; he is the owner of Rizzo Hall.
The event over, we all volunteered to cleanup. Mr. Goudas went into the kitchen and was invited into the dining area of Peter the Chef (Peter Rugiano) who was sitting and dining with Rizzo Hall personnel.
At this point, when Mr. Goudas inquired as to how much everything cost, Peter the Chef said, Nothing.
Simply a lifetime subscription to FlyerMall.com the greatest website in the world.
June 8th, 2004 Archive COSTA RICA: THE WORLD'S BEST KEPT SECRET!
This article was written by Sofia Papadimitri based on Mr. Goudas' narration.
It is Tuesday early afternoon, June 8th, 2004. Mr. Goudas is absent today.
For the first time in years he is not coming to work because of a serious cold, which is forcing him to stay in bed.
Apparently the air condition in the plane got another victim.
This is a very rare occasion, as he has been sick before, but always present in the office. It seems it was about time that he took a sick day himself.
"This country is one of the world's best secrets", I said to myself. Looking out of the window, I thought back to that point in my speech, where I surprised everybody with the courage and boldness of my words.
As I told them, "you are nobody, just a single dot in the map, if you are not known outside of Costa Rica.
No matter how great your production process is here, and how high the quality of your products, you need to make your product line recognizable to the rest of the world. I am here to do this for you starting with Canada".
The plane flies higher and higher in the sky, and I look down to the Earth, where Costa Rica is now becoming smaller and smaller in my eyes.
With a melancholic smile, I look at that small place down there, as Central America is taking its shape in front of my eyes, and see how it now has become a small dot in the map...
The book is related to Mr. Goudas's trip to Costa Rica at the invation of the Costa Rican Government to make a speech at the Cacia Organization.
He took hundreds of pictures, visited various factories as well as a trip to a volcano area and when he returned, he thought it would be a good idea to write a book about it.
The book was finally published and distributed, not only in Canada, but was presented to the Costa Rican Government.
The book was well received and was documented into the offical website of the country.
We hope you have the opportunity to click on the book and read it or click on the video which will show you his
Also when you are in YouTube you will see other videos referring to the Costa Rica trip.
This book generated the attention of other countries resulting invitations so that he could write a book about them too.
Articles Costa Rican Newspaper featuring Mr. Goudas! ALIMENTARIA (in Spanish)
There are too many links and too many pictures related to Costa Rican Articles.
Therefore, we decided it would be a good idea not to upload it into this biography because it would be too difficult
to open the pages through the internet.
Nevertheless, the Costa Rica subject is a state-of-the-art writeup reflecting the country, its people, the scenery,
their food, their behaviour and their lifestyle.
The Costa Rican Article which was published into a book format, and was very well received accepted by the people of Costa Rica, so much so that their Goverment posted the article in their country's official website.
This article encouraged people from all over the world, including Canadians, to purchase properties either for vacation or permanent residence after retirement. This report came to Mr. Goudas from the house of the Trade Commissioner in Canada who officially invited Mr. Goudas to visit Costa Rica as a guest of the Government.
September 30th, 2004 Archive Colombia - A World of Opportunity
As a consequence of reading the book on Costa Rica, Mr. Goudas was invited to Miami by the Colombian Government to see whatever he wants to see and write whatever he wants to write about Colombia.
The initial trip was the convention of Colombians in Miami.
Mr. Goudas spoke on on Colombian National Television about the need to play the Colombian national anthem when the president was walking towards the podium.
He considered this to be demonstrating national unity and pride. He also jokingly mentioned that they should also play the Greek national anthem when he walked in the Conference Hall, not only because he is Greek, but because this is the year of the Olympics in Greece!
By speaking in such a manner on National Television he was immediately accepted into the the hearts of Colombians.
He also had the opportunity to discuss various topics with the ambassador of Colombia in Canada, Mr. Jorge Visbal Martelo, who was also in attendance at this event.
A few days later, he posted in the Goudas Foods website an article he wrote about the meeting in Miami, Florida, the impact, the benefits, etc., including an amazing display of photos, not only of the attendees, the factories, and products, but of a fashion show featuring dresses, swimwear, wedding gowns demonstrating the beauty of the females of Colombia which in his opinion are som of the most beautiful women in the world.
When he was posting the photos in the websites, one of his friends commented that there was a time in the past you had to pull the underwear down to see the behind of female, now you have to open the behind to see the Tback underwear .
We, the writers, thought Mr. Goudas was only an expert eye for yams, sweet potatoes, cow foot, chick peas, lima beans, lemons, figs and rice.
However, his photos of the fashion display (and he took these photos himself) show he has a very good eye.
The fashion show event was during a very heavy rainstorm.
Spyros Peter Goudas wrote the The Article "Meet us half way!" about the Colombians in Miami with the summary of some of the words written below.
And here I am now, alone in this huge, empty lobby, nostalgically smiling while remembering those beautiful
couple of days just past.
All the wonderful and lively businessmen and women have all gone back to their respective homes, and yet I sit here waiting my turn to do the same.
One opportunity this loneliness provides is a moment to reflect and fire up new business relationships and trade to a country and its people, misunderstood by the rest of the world.
We hope you had the chance to link and read the article that had already been viewed by millions of Colombians, especially business people. This particular article opened the gates and give a lifetime invitation to Mr. Goudas to visit and write an article about the country which he finally accepted.
You will see and read the article in a book format and with the links provided below.
At the moment, we will take a break from reading and view the photos.
Mr. Goudas wrote in his book that the Colombian women are blessed from God with beauty yet he chose a simple, youthful and natural looking woman to be the focal point as portayed on the back cover of his book.
Perhaps its her innocence that is most appealing and beautiful to him.
The first photo on the left side below is the beautiful girl we are speaking of. She is a native Indian.
The first photo on the left is that of a beautiful Colombian girl with a wonderful smile that he chose as the back cover of the book, There are a few pictures of flowers and for general purpose information, Colombia is one of the largest exporters of flowers worldwide.
The second picture of a smiling female is not just another pretty face, it is Paola Puccini Lizarazo, the export manager for the largest manufacturer of Lard and Shortening in the world.
She was also assigned to accompany Mr. Goudas while in Colombia to guide him, explain, translate, inform, drive, give historic background information of places, people, events, etc.
Mr. Goudas was so impressed and overwhelmed with her kindness that he invited her to Canada in appreciation.
(She accept the offer and spend one week visiting him in Canada.)
Mr. Goudas was very much surprised to learn that the sleeping gentleman was a security guard of the Cartagena Castle and he made a comment that he definitely secured his chair!
The Cross is within the Church in the underground salt mines. It is made completely out of salt.
The photo directly below Paola is the Coffee Bean flower.
Below the Coffee Bean flower is the photo of Mr. Goudas meeting a Juan Valdez look-a-like in a Coffee Plantation,
and next is the photo of actual Coffee Beans which are red in colour.
Later on in his life he wrote a book titled: Greek Coffee. Within the book he mentioned that the Coffee Beans
are red and the Greeks who have never seen a coffee bean cultivation but they drink lots of and thought that
the Coffee Beans are brown they did not believe him until they saw the actual photo reflecting this statement.
The photo of the female in a full skirt was chosen as the front cover of the book.
She was part of a cultural dance presentation and according to Mr. Goudas, she represented Colombia and by the way, she gave an excellent performance.
Next are performers of the dance troupe which are part of the group. If you notice there is not an ounce of fat on them, Mr. Goudas says that someone told him it was because they ate Mr. Goudas rice.
Directly under the dancers is one photo of Conference representatives presenting Mr. Goudas with a Birthday Cake.
He was extremely surprised and baffled.
The fact is he was so busy that he forgot that it was his birthday.
The photo with the Crucifix in the background is of Mr. Goudas on the left and Senor Alvaro Bustamante Steer,
the owner of one of the biggest Tuna factories.
He had absolutely no pictures, paintings or decorations in his office, only a single Crucifix hanging on his wall.
On the right is Mr. Goudas enjoying some scenery in Colombia.
The scenery behind the photo in that area is worth $1,150,000.00 a fact you will understand by reading further
into the biography.
We have incorporated the cover of the book and by clicking on it you may access the entire doocument.
If this is too much for you to read, we have inserted a small article titled Advice to Men which is as follows:
Please avoid taking your wife/girlfriend/companion to the emerald and gold boutiques!
Your pockets will be severely and irreparably damaged.
Native Colombian craft boutiques are so wonderful that they are hazardous to your wealth.
The crafts are so beautiful, creative, and original, they attract women like bees to flowers. And believe me, I am speaking from a personal point of view.
There are seven women in my office and I had to purchase a souvenir for each one
especially my private secretary who is turning sixty-nine years young, and refuses to retire!
I purchased seven bracelets and necklaces at a very reasonable price from one of the street vendors who told me that they were real precious stones, including diamonds and emeralds.
He was even willing to give me a hand written and personally signed by him certificate of authenticity in Spanish
(which I did not understand anyway).
Since I am in the food business, I have no knowledge about diamonds and emeralds and I had no reason to
doubt what so ever that a legitimate Colombian street vendor would lie to me.
Upon my return to the office, I presented the precious presents to the ladies in the office.
Each one immediately hugged me and I was graced with seven kisses.
JAN 2005 the Tsunami disaster
In the picture we have provided a scanned copy of the article posted on January 19th, 2005, in the
Eelamurasu Sri Lankan newspaper.
Hi, my name is Beverly and i have been working for Mr.Goudas since 1993.
A few days ago, one of those mornings I was about to start my work, Mr. Goudas called for me in his office and gave me a binder with quite a few pages of writing.
These were the pages from the rough copy of his new book about his biography.
He asked me if I had a chance to look at it in the next few days, read it, and make any corrections, if necessary.
Since he knows that I graduated from High School back home, he thought that it would be a good idea to view these papers and give my input of what I think is right or wrong, before he publishes it.
Well, here I am a few days later with my response to his request.
I got very excited reading the draft of this book, and these are my comments:
- When he came to Canada from Greece, he arrived with a few dollars.
-I was surprised to see the picture of him standing beside the car with snow on the ground and I did not know he was sleeping on the streets.
That made me feel sad for him, but maybe thats where he got the hobby from, and now he doesnt sleep at all!
-It was quite funny that when he found work, he did not find one, but three jobs.
-Regarding his radio program - I congratulated him for not backing down to the Canadian Government.
-His activities at the 813 Club where he distributed free samples of his new products to people and monitored
their opinions. That was an extremely smart idea.
-I love the lyrics to the theme song for his rice products Goudas rice is very nice.
I have heard people in the factory singing it but I did not know the story behind it. Now I know, and I like it.
-I sympathized with his breakdown when his girlfriend of six years and his first fiance left him because although he
is good looking and all that, he is a work-a-holic and if I were in their shoes, I would probably do the same thing.
-The Anta story is very sad and very touching. I admired his thoughtfulness in sending her remains back to Greece dressed in the wedding gown.
Something I believe even people from my own county would do with someone they loved.
-I liked the inclusion of his marriage to Pat and the birth of Panos. I also happen to have a picture of myself at
one of the Companys Christmas parties. I always like to sit next to Pat at functions of this kind.
This picture is a collector item for me.
-The Caribana story and the free rice giveaway were thoughtful of him in my opinion and I still have one of the
packages from Caribana even before I met him.
-I remember Sweet Daddy Siki, since he was my favourite wrestler, however, I did not know he was a country
and western singer.
-I loved the rice pudding story, and although I am in a different production area, I am going to try one.
-I was very happy to read about the cabbage soup article that was so funny.
But since I work in an area of the plant, and I know how fussy Mr. Goudas is about cleanliness and quality control, this makes more sense to me.
-I am familiar with the parboil and long grain white rice and now I know about the other varieties of rice, some of
which I will try in the near future. I did not know that our company sells all these varities.
-I had a good laugh about the 9 bean symphony, I did not know that my boss is maestro and composer
-The Koukla and Irma stories were very amusing since I know them both myself but I never knew the whole stories
behind them, and that they had a C.D.
-I have become familiar with Panos within the last 10 years. He is attentive, a good listener, and listens to his father.
When I see Panos, I see Peter in him.
-I found the picture of Mr. Goudas with the police officers in Costa Rica to be quite amusing since he was taller
than both of them. In my opinion, he is the tallest of them all, everywhere!
Today, we were busy because we had to fill up containers of different products to send to Sri Lanka for the
victims of the Tsunami.
A delegation was here from the media and Mr. Goudas made the following statement:
The Tsunami came, made its devastating statement, took many lives, and is now gone.
Today, it seems like a dream, but it is something that the people left behind will remember forever.
We, at Goudas Foods sympathize with the victims and would like to encourage those left behind to continue with their lives.
Our company is making a donation according to our capabilities
from all my staff and myself.
Peter Spyros Goudas and all Employees
The Sri Lankan newspaper in Canada dedicated an article to Goudas foods for food products sent to Sri Lanka.
Obviously we cannot help all the countries stroke by the Tsunami disaster, so we chose one country as a destination for this aid.
20 jun 2005 - NIKOS GOUDAS PASSED AWAY
"Don’t look here, go to the cemetery, and shout there, you will probably get a better response!"
This booklet has been designed to appeal to immigrants .
The contents of the article below are dedicated specifically to people who were born and raised in their native land, underwent education and even army training (if their country had one), before their immigration to Canada.
Regardless of what reasons and circumstances were behind the immigration, some of these immigrants were not able to go back home in years.
When they finally do go back home, for one reason or another, like a marriage, baptism, sickness, or the passing of a friend or relative, they realize that what they used to call "home" is now a totally different world.
What these persons remember from their homeland does not change.
Memories remain in our minds, engraved and timeless.
Things back home, however, undergo changes every single day; changes we are not aware of, or familiar with.
With a sudden trip back home after many years have gone, these immigrants face a new world, one they do
not recognize and one that does not match the memories they have retained.
To some, this could be a pleasant experience, to find out that their country is progressing.
To others, this becomes an unsettling experience due to the disorientation and initial shock they feel. It is almost like all the memories they have had and their whole idea of what "home" looks like, has been erased in a blink of an eye.
Just like the teacher wipes out all the content written on the blackboard, these memories seem to vanish similarly.
The story below refers to Mr. Goudas’ trip to his hometown, Kalamaki, Athens Greece. However, the content can relate to any immigrant’s trip back home, if the name "Kalamaki" is replaced with that of their own hometown.
This particular story was incorporated in the English version of Mr. Goudas’ Biography titled "The Immigrant".
However, when the book was translated in Greek, Mr. Goudas incorporated at least 100 names of his personal
friends and neighbours, that he remembered from his childhood.
When the book finally made its round back home, many people found their names in the
book and this created a major excitement.
Everyone wanted to have a copy, and so he sent a book for everyone.
So let’s read this personal story of Spyros Peter Goudas.
It is a bittersweet story filled with emotional moments along with some happy occurrences.
You may find yourself touched while reading, because if something like this ever happened to you,
every sentence of this story will come to life.
You may smile or have tears in your eyes, but nonetheless, you will become part of the story.
His friend Raimondos Papamanolis knows Kalamaki very well and he actually wrote a book about the old Kalamaki and how things used to be.
He gave copy of the book to Spyros as a present and
upon scanning the pages, Spyros was humbled.
He congratulated him for the research and documentation within the pages of his book including old pictues which portray Kalamaki up to three centuries ago.
We have incorporated a link by clicking on the book so you will be able to read the book in its entirety should you
be able to read Greek. If not, it is just about time to start. Afterall, many great philosophers were fromGreece.
In addition, Spyros Peter Goudas requested that of names of individuals in the Greek Version be listed in this English Version in this Biography so that people from that part of the world would be able to Google their names.
α ονόματά τους έρχονται το ένα μετά το άλλο στη μνήμη του.
Νίτσα και Ελευθερία Αναγνωστοπούλου - Αθηνά Χατζίνα - Φοφώ, Κατίνα, Χρυσούλα, και Κούκλα Βανακοπούλου και Γιώργος Βανακόπουλος - Ανδρέας και Γιώργος Βρεττός Βαρτσής - Μίμης (Μπάρκας) Γκιώνης - Αντώνης, Βασίλης και Αργυρώ Γλύκας - Νίκος, Σπύρος, Στέφανος και Μαρίνα Γούδας - Φωτούλα και Αντώνης Δαλαμπέκη - Λάκης, Ευδοκία και Θάλεια Δεναξά - Διαμάντης Μανδρίκας - Νίκος Δημητρούλιας - Νίκος (Βουτηράς) Ευπραξιάδης - Ντίνος Ηλιόπουλος - Μαρία, Δημήτρης, Αλέκος και Σταμάτη Ηλιού - Λίτσα Καλλιοπάρα - Καίτη και Αντώνη Καραμαλέγκος - Νίκος, Ζωη, Σουλης και Αλικη Καρβούνης - Άντα και Διονυσία Κατσή - Κυριάκος, Γιάννης, Χρήστος, Φανή, Έφη και Σοφία Κοστίδης - Ελένη Κουτρουμάνου - Όλγα και Γιώργος Λαοπόδη - Νίκος, Γιώργος και Βάσω Λεφκής - Μίμης και Λίτσα Λιάππας - Κώστας Λίντης - Γιάννης Λιολίτσης - Γιάννης Λιονταράκης - Αντώνης Λουδάρος - Νίκος, Γιώργος και Ηλίας Λούμης - Τζέτα και Στέφανος Μανωλόπουλος - Νίκος, Μίμης και Τάκης Μαντζαβράκος - Στέλιος, Παναγιώτα, Κατίνα, Δέσποινα και Δημήτρης Μυλωνάς - Χιώτης, Νίκος και Στέφανος Μουβού - Μιχάλης και Γιάννης Μούντουλας - Μάρκος και άλλα αδέρφια Μπότσαρης - Μαίρη Παπαδάκη - Γιώργος και Γιάννης Παπαλιώτσας - Παπαγιαννέα - Γιώργος, Χριστόφορος, Φραντζίσκος, Πέτρος και Δημήτρης Παπαϊωρδάνου - Τάκης, Ανθή, Γιώργος, Κώστας και Ελένη Παπαματθέου - Αθηνά Παπαθεοφίλου - Τασούλα, Μαρία, Σπυριδούλα, και Χαρούλα Παπουτσάκη - Γιάννης και Κώστας Πατινιώτης - Ρένα και Γιάννης Περάκης - Γιακουμής και Σοφία Πετροκάλου - Πέτρος και Κώστας Πικρός - Αλέκος, Ολυμπία, Ελένη, Πασούλη και Γιώργος Πισηρίδης - Ραϊμόνδος Παπαμανώλης - Γιώργος, Αγγελική και Ράλλης - Γιώργος Πετρόγλου - Γιώργος και Βασίλης Ρεντούλης - Κατίνα, Ουρανία και Νίκος Ρομπού - Τάκης και Δημήτρης Ρουμπέσης - Νίκος και Μιχάλης (τα Σινανάκια) Σινάνης - Φωτεινή και Ειρήνη Σμαράγδη - Μίμης, Δροσός και Κώστας Σούνιος - Γιώργος και Μαρία Τσιτσάνης - Θανάσης και Ανδρέας Τσούγκος - Νίκος και Χρυσούλα Φιλίππου - Μαρία και αδέλφια Φλορά - Ελένη, Μαρία, Δημήτρης και Σωτηρία Φούρκα - Βασίλης, Βαγγελίτσα και Αντώνης Φουστιέρης - Ελένη και Πόπη Φραντσεσκάκη - Νίκος και Μπέτη Φρουζάκης - Σταύρος και Ουρανία Χατζηστρατής - Ερρίκος Χατζηβασιλείου - Ζισημαίου - Κώστας και Βούλα Ψαθά.
Underlined names are incorporated in his biography.
13 Nov 2005 The Toughest Man on Earth
We have to pause for a moment on this particular day since it was the occasion of the passing of one of
Spyros Peter Goudas' special friends and business associates, Lenio Montini, founder of Montini Foods.
Mr. Goudas knew Mr. Montini from the early 1970's and the relationship became much stronger when Mr. Montini's
factory exploded destroying three-quarters of the factory in 1993 resulting in the loss of all his major clients.
Even, if he had to rebuild the whole factory from scratch again, it would be very difficult to regain his major clients
since they had found replacement packaging options. Of course, at that time, obviously Mr. Montini's morale and determination to continue with business declined considerably. However, since he was a workaholic to a similar degree as Mr. Goudas, and the thought of retirement never entered his mind a solution had to be found to this disaster.
Mr. Goudas helped him in any way he could and encouraged him to continue operating in the part of the factory
that was not damaged by the explosion.
Wasting no time, together they tried to come up with a solution. It was suggested that since there was no Vegetable Oils under the Goudas umbrella, it may be a turning point if Lenio considered undertaking the total production of packaging Vegetable Oils under the Mr. Goudas Brand thereby utilizing the part of the plant that was left in tack.
Although the financial problems were solved, the enormity of the explosion resulted in Mr. Montini having health issues.
The article below reflects the enomous amount of respect that Mr. Goudas has for Lenio Montini.
"The Great Montini"
Since we all contributed to this book, we asked Mr. Goudas who is his favourite wrestler and who, according to him,
is the toughest of them all. He surprisingly responded, "The Great Montini".
We then requested to explain what he meant, since we never heard of a wrestler by that name.
Mr. Goudas then explained that he has known Mr. Montini for the last thirty-five years.
He is the owner of synonymous products under the brand Montini, which so many people know.
His major item is oil, but he also has many other Italian products.
Mr. Goudas further mentioned to us that unfortunately, in the last decade, Mr. Montini has encountered several
illnesses including: diabetes, high blood pressure, kidney problems, loss of 95% of his vision, and he has had
several heart attacks and strokes.
Despite these problems, Mr. Montini continues to be in his office by 8:00 a.m. and is the last one to leave.
When Mr. Goudas occasionally asked him about his health, Mr. Montini answered like this:
I am not going to die from kidney disease, because I have no kidneys anyway.
I will not die from a brain tumor because I have no brain left as a result of all the strokes.
I am not going to die from heart failure, because I have had so many heart attacks, I have no heart!
Many people have advised me to shoot you, you old bastard, but I am going to postpone this until I can see better,
so I do not miss.
Despite the fact that all of the above is said jokingly, Mr. Goudas believes that Mr. Montini is the toughest man on earth.
The food business is like a very large wrestling ring. Not only does he have to battle competition for shelf space,
but he also battles his health, which may be considered the toughest opponent of all.
Should you see his products in the store, Mr. Goudas endorses that the Montini brand is the top of the line in Italian foods.
In this picture you can see Mr. Lenio Montini at Mr. Goudas’ 30th anniversary celebration in 1997.
It is also the last picture of him taken in public.
He is a very good friend of Mr. Goudas despite the fact that they are competitors.
Mr. Goudas is very much aware of the effects of being overweight and the danger of contracting diabetes.
In fact, He have this fear that one day he may be charged for criminal activities due to over-feeding his loyal consumers with all his wonderful products.
Not minimizing this situation, He felt that it was of the utmost importance to incorporate this article on his website to encourage people to move towards a healthier lifestyle.
After all, he is personally acquainted with diabetes and the consequences of being overweight because, unfortunately, he lost his brother, Nikos, his good friend and business associate, Lenio Montini 13 NOV 2005, of Montini Foods, among others to this cycle of obesity and diabetes.
We have included the following tribute to Lenio Montini.
The article in his biography about his friend, Mr. Montini never revealed daily events.
For instance, that he had lost part of his leg due to diabetes, and his vision was almost non-existant, and that on many occasions, I took him from his office to a restuarant for an evening out.
His strict diet to maintain whatever was left from his body; except for his brilliant mind, since his body was eroding from the disease translated into the only food he could indulge in, was a salad with a few drops of Extra Virgin Olive Oil.
Since, he would not like to see anyone in this situation, we sincerely hope that the information
in this book will be an inspiration and starting point for those who realise that this is the path that they are on, or are heading into, and that he/she will stop for a moment to consider and evaluate his/her situation and the consequences, eventually, making a conscious decision to make a lifestyle change that may save his/her life.
01 JAN 2006 Article New Year Resolution -
The Jamaican Express 01 jan 2006
Although it is not an official working day, as usual he was in the office first thing in the morning, and with no one to make his coffee he made one himself.
Feeling quite happy with his pets close to him, especially Irma who stills suffers the consequences of the car accident a few years ago, but made it through another year.
He then proceeded to the computer to check on my e-mails.
There were hundreds of spam and junk mail but somewhere along the line this one caught my interest:
Tsuki naki misora ni, kirameku hikari, Aa sono hoshikage.
These words meant nothing to him,
but luckily a link provided enabled him to actually listen to the song by clicking on it:
The voices sounded very angelic, and it felt like the music was coming directly from heaven.
Almost instinctively, he reached for the harmonica in my pocket and eventually he was slowly
able to play a melody as an accompaniment to the chorus.
He felt the need to know more about the melody and the lyrics, and after an insistive search,
he discovered that it was no other but the song
"What a friend we have in Jesus",
As we were enjoying this dinner, Mr. Goudas began telling us a story regarding the New Year’s article.
He mentioned that since the article was posted in the Goudas Foods website, several newspapers asked for the
rights to have this article reprinted in their newspapers.
He gave them the authorization to do so, and most of them printed the article as written.
However, one particular newspaper, which translated the article in another language, did not have enough space to fit the whole article. So, they thought it would be a good idea to modify it and they removed certain sections.
The new and modified version of this story left out the part where Mr. Goudas says:
"I then proceeded to the computer to check my e-mail...one of them caught my interest."
Instead, the newspaper stated that when Mr. Goudas was at his office on New Year’s day, suddenly angels
came from the skies to sing to him.
Under normal circumstances no one would pay too much attention to this sentence.
However, unexpectedly some people did focus on this statement. A month after this newspaper article was published, one day Mr. Goudas was advised by his secretary that a gentleman was waiting to talk to him privately in the lobby.
When Mr. Goudas went to see this gentleman, he was told that this man’s 95 year old mother was in the car, requesting to speak with him in private. Apparently, his mother was under the impression that Mr. Goudas was a Holy man since she had heard that angels came to him.
She was brought into Mr. Goudas’ office in a wheelchair and they spent more than an hour, talking privately.
Later, when we asked Mr. Goudas to share his conversation with this lady, he said that it was confidential and not to be shared with anyone.
There is no doubt that this article is very special. Therefore, after posting it on the website, we thought it would be wonderful to create this booklet for everyone to read and enjoy because most of us are familiar with the Hymn,
What A Friend We Have In Jesus, but never knew the story behind it.
The story we are just about to reveal will make an impact on the
biography of Spyros Peter Goudas for a few years to come.
We all know that he is a workaholic to the extreme but may be very few know that he begins work at 4:00 a.m. along with his early morning secretary, Maria. In fact, there is a book written about that called, Latino Masa Creations, which takes the reader into a fictional trip to Mexico when one morning Maria is not there to make his first cup of Greek Coffee of the day.
Nevertheless, the book is an hilarious comedy in which he gets the mierda kicked out of him by the Mexicans. Should you need a good laugh, after a long day, we suggest you read it.
In addition to a good laugh, you will be introduced to the Latin cuisine and the words tortillas, tamales and empanadas will no longer be words from out of space but will become a part of your vocabulary and/or part of your meal plans.
No one, but the master himself, Spyros Peter Goudas, could have used such imagination and suspense that this book was written in such an introduction to a new cuisine.
Well, maybe only Alfred Hitchcock, in an episode Twilight Zone.
We leave it to you to read the book and make your final judgment.
Now, instead of fiction, let us go to reality.
Mr. Goudas is in his office at 4:00 a.m., his secretary, Maria, brings him his first Greek Coffee.
His nose starts bleeding, the bleeding continues despite his efforts to stop it.
To him it was just an annoying nosebleed.
Later on in the afternoon, he had an urge to sneeze.
With the morning event of constant nose bleed, and the fear of his nose starting to bleed again, he held back the sneeze only to realize that his spine had expanded and the main nerve controlling the lower part of the body had become cut in between.
The reality is that when the nerve cut in between it was never a quiet situation anymore.
The screaming had begun.
If you think Maria Callas, Pavarotti or any other Opera Singers could reach that alto, think again.
Spyros Peter Goudas reached that level and more.
The pain, the severe intensity of it was beyond imagination.
Rushing him to the hospital emergency did not diminish anything because his screaming woke up patients within the hospital.
He was outfitted with only pain killers until he saw doctors the next day.
A sound isolated section within the factory had to be developed to contain him and his screaming.
He could no longer drive.
The laying down situation was not an option.
The left leg, which was shattered 30 years ago, was the only one that could touch the ground.
The screaming never stopped.
There was and still is a slew of therapists, acupuncturists, spine stretchers, massage therapists, visiting on a day and night basis.
There was nothing under the sun that he did not try.
The painkillers became a part of life and instead of four to six hours intake; were taken in shorter periods.
He endured standing on one leg with both hands on the table with the awful strain of pain on his face with no option for an operation since no doctor had the desire to operate in such a delicate area that was irritated to the extreme and ensure that paralysis would not result.
There were some good days and many, many bad days.
But as they say, you can not keep a good horse down!
He eventually had an operation in January 2008 with some success.
Nevertheless, around 8 or 9 months later, he inherited the same pains.
(He smiles on good days by saying at least I have a Lifetime Disabled Handicapped Permit which means he could park anywhere.
Since he does not drive often, to apply the privilege of the Permit, he park on the wrong side of the building which is closest to his office and no officer can give him a ticket.)
The photos that follow are a synopsis of this situation.
He had to learn to walk, he had to learn how to lie down, he had to have a bath standing up with assistance.
Things people to as a matter of routine, became out of reach.
In the top front photo, he was taken outside to the front lawn to enjoy some fresh air and sunshine.
There was a bottle of Mr. Goudas Extra Virgin Olive Oil on a table in front of him and it was impossible for
him to maneuver and reach it.
There are photos that reflect how the Human Spine performs.
In some photos, where it appears like he is taking ballet lessons or learning to salute and say hi Hitler.
These are actually Therapy Sessions with Jose Garbe Vilijn who publshed a book with the title, PIDDD 3-D LIVING, a professional in matters like this who came from Dubai to teach Mr. Goudas' caregivers to make him achieve in some form of mobility.
In addition to this situation, he developed an eye condition referred to as floaters.
Details of the Floaters are also within the book.
To cope with the situation and run the business at the same time, he had to engage caregivers on a day, evening and night basis
There was tremendous success in eliminating the majority of the pain plus he was able to maneuver with the assistance of a cane.
However, not quite well to be able to meet people, go outside or do things that he used to do before.
Since he had all night long and the weekend and since he remembered the words of Jasse MacDonald in the Koukla story, when he mentioned that maybe Mr. Goudas could become a writer one day, if he wanted to choose this direction.
He capitalized on this opportunity and proceeded to complete his biography and write approximately 48 books.
In addition, a few hundred recipes which some are considered to be very informative and written in a comedy format.
The Recipes are not an easy thing to do especially since he does not simply cut, copy and paste from other recipe books.
His recipes at www.goudasreciped.com are famous for their originality with humour in between.
Some of them are in a step-by-step photo format that makes it easy for any beginner to follow.
Somewhere within the Recipes he mentions that people have called him that they have lost their spouses and since they do not know anything about cooking, neither are they familiar with the products in the kitchen cupboard they have found his recipes easy to follow because Mr. Goudas always stresses that he focusses on the beginners although some of the professionals take advantage of them to improve themselves to a higher level.
There was an incident that is very worthwhile including at this point in the biography.
One day Mr. Goudas received a telephone call from a gentleman from an accounting firm requesting an appointment to see him. Since we have an accountant and an Accounting Firm with which we have been quite satisfied for many years, Mr. Goudas was not interested.
However, the gentleman persisted and went on to mention that he had another reason for wanting to meet with Mr. Goudas. Curiosity aroused, Mr. Goudas set up a meeting.
The gentleman came in, made introductions and began by telling Mr. Goudas that like him, he is a workaholic and that someone had placed a book titled, Stuffed Vegetables, on his desk each morning.
Each time, he pushed the book to one side.
However, the book kept reappearing several times.
Eventually, he scanned the cover noting that the book stated Therapeutic Advice for Workaholics written by Spyros Peter Goudas.
He reluctantly began to scan the book.
By the time he finished looking at the photos, he thought maybe he could make this.
He phoned his wife, and to her surprise, told her not to cook because that night he had found a Recipe that he would like to try. He explained to Mr. Goudas that he had no idea where the kitchen was or what a frying pan was all about.
He arrived home early with the recipe book in hand and with his wife went to the store to pick up the 2 tomatoes, 2 zucchinis, 2 green peppers, 2 potatoes, etc., ect., all the items that the recipe called for.
At home, the recipe was followed step-by-step. That of course took quite some time because he was totally not familiar with the kitchen and the equipment and his wife had never done this recipe before.
By the time they were finished preparing and placed the dish in the oven and, as per the recipe it takes approximately 45 minutes to complete, they sat down and anxiously awaiting the finished dish and had a great conversation and a couple glasses of wine.
Finally, the aroma of the dish escaped the oven and he began to see stars. It was wonderful.
When they removed the tray out of the oven, placed it on the table and removed the foil they heard angels singing.
He mentioned the tray was for 4 people, however, by 2:00 a.m. they had finished the whole tray and a couple bottle of wine.
He further mentioned that it was the best day of his life.
In addition, the recipe was the best he ever had.
And with all this, he made the decision to find this Spyros Peter Goudas person and to come in and meet me and thank me personally for this excellent Recipe and piece of writing.
He stressed that he is no longer a workaholic, and that he now has a hobby.
He has begun to not only enjoy food, but has started to create his own dishes using the Mr. Goudas recipes and
is impressed by the immense amount of information he has since discovered on the Goudas website.
Mr. Goudas was very happy to know that he made at least one person in this world, happy.
Further on you will discover photos of dishes, and by clicking on the one that attracts your eyes, you will be linked into the Recipe.
There are also photos of Watermelons, Lemons and Figs.
Mr. Goudas does not produce, package or sell any of these, however, you better take a quick bathroom break before reading the articles.
You will also find out that Mr. Goudas did not know that chickens had wings and legs until he was about 5 years old.
Click on the Roast Chicken Recipe and discover this wonderful delicacy.
We stress here that the recipes and articles were all written in a comedic format during his pain filled period.
In addition, the majority of the photos we take by him.
09 FEB 2006 IRMA left us
On February 9 of 2006, at 11:55 p.m. Irma left us, after a continuous battle with death.
Her aged body could no longer withstand.
She finally surrendered, after fighting for over 2 years.
Her strength and determination, has been an inspiration to all of us.
Staff from the factory gathered to say their farewell to lovely Irma.
The sadness of her death is reflected on the faces of those in attendance at her burial.
On that same day, we wrote a special article on her memory, in the Mr. Goudas website.
Irma will be missed from all of us, but mostly from her loving boss, and her best friends Koukla and Tiger.
We will always remember her kind presence, her calm and friendly nature, and most of all,
her amazing sense of smell.
Irma had a fantastic sense of smell.
She could smell food a mile away and would follow her nose directly to the source.
She would always pretend like she was so sad and hungry,
giving the impression that Mr. Goudas is starving her to death.
No-one could resist the sad look in her eyes, so we would always feed her thinking she was starving,
until a few minutes later we would find her laying on the floor,
looking stuffed, where she would remain for the next few hours, unable to move and trying to digest.
To this day we still remember that Sunday afternoon a few days before her passing when Irma summoned up the strength, while we sat speechless, watching her walk around the square in front of the factory 3 or 4 times.
It was as if she was trying to have us remember her the way she was, lively and vibrant, before the accident.
(It was an amazing sight because IRMA was unable to walk on all four paws.
We will treasure that memory of her forever.) She was truly adorable and will be greatly missed.
After the news of Irma's sad passing were spread, and in a matter of hours, hundreds of friends, colleagues, animal lovers, and even consumers of Goudas Foods products who did not know Mr. Goudas in person, rushed to express their condolences.
It should be noted here that a Newsletter was sent to more than 250,000 subscribers of WWW.FlyerMall.com, where the "Koukla" article narrating the story of Mr. Goudas 3 pets Koukla, Irma, and Tiger, and has been posted for some time now under the Koukla icon.
Out of the great number of letters received, the following deserves to be shared with our readers:
Feb 11, 2006 A Compassionate Letter from Paul E. Hamlyn
Dear Mr. Goudas & the rest of the Goudas Family.
I would like to extend my deepest condolences on the loss of your BELOVED Irma.
She sounded like such a SPECIAL Companion, and I am sure that the time that she spent with
you and your family was undoubtedly the BEST TIME of Her life.
You can ALWAYS count on the Love & Companionship of an animal, because they are so non-judgmental,
and ALWAYS return the LOVE back to their Family & Friends.
I am sure that it was a very sad evening for the entire Goudas Family, but rest assured that your Irma will be
waiting for you with open paws, when your time comes to elevate to the next level.
Just imagine Irma as a healthy, happy young puppy again without a care in the world, except waiting for her loving Peter.
Death is not an end to life.........It is a NEW Beginning.
The GOUDAS Family is a SPECIAL FAMILY, and I am sure that IRMA was blessed to be a part of it until the end of her life.
GODSPEED to Her. ALL the BEST,
Paul E. Hamlyn
Feb 11, 2006 A letter from Boris Auguste
Dear Mr Goudas, thanks for the e-mail/Newsletter received to-day.
I am certain you will not receive many responses like this one from anyone else.
I too, had a dog as a pet when I was a toddler, but it was always a dog NOT a member of my family.
If a dog is a member of your family then that makes your mother a bitch!.
Dogs are animals which should be allowed to roam feely.
They are not people. They are not a child substitute. They are not bed partners.
So often dog lovers get carried away with (mis-placed) love for dogs that they forget that there is a world out there.
A world of under-privileged people; hungry people; desperate and destitute people out there.
There are people in this world, as I write this, who are suffering because of a multitude of reasons beyond their control, like Katrina victims, or the Darfour refugees, or the poor in Malawi, Calcutta, N. Korea etc.etc.
But you think dog-lovers care about the suffering of humans? I think not.
From my experience and observations, dog-lovers are the most selfish and self-centered beings on the planet.
Because they love dogs, then everyone else MUST love dogs too; we have no choice.
I find dog-lovers extremely inconsiderate. They allow their animals to defecate on the property of others with impunity.
Even though there are bye-laws prohibiting it, they never pick up their dog's dirt.
My beef is with the so-called dog-lovers: not dogs.
I think most, if not all, dog-lovers should have their heads examined by a good psychiatrist.
They go to such extremes with their animals: like pedicures, expensive dersses for dogs, and all manner of trying to turn a dog into a child. The ones who have money to waste, certainly do waste it on their dogs.
All the while of course, the poor in the world suffer.
Also from my own observations, I have noted that in every home with a dog, there is always sickness.
The most common illness in dog-homes is cancer.
So Mr. Goudas, I am not impressed with the e-mail you sent about the death of your animal.
If you want to impress me then tell me about your contributions to St. Gaspar's Society of the Precious Blood.
This organisation does a lot of missionary work in Africa. They drill for clean water, build schools and hospitals/clinics etc.
With my meagre resources, I contribute to their efforts to alleviate the suffering of children and others in the struggle for existence we call life. Contribute to them or any other charity of your choice and I will consider you a hero and am sure God will bless you.
Please accept my fondest wishes, Boris Auguste
Feb 12, 2006 Responding to Boris Auguste
Dear Boris: The arrival of your letter immediately caused additional sorrow in Mr. Goudas’ heart for his beloved Irma, companion of almost fifteen years.
Your letter is definitely excessively harsh and cruel at this particular time.
Yes, Mr. Goudas is an avid dog lover. And so is every member of this organization.
But before I go on, let me introduce myself to you.
I am one of the secretaries in the office and guess what, I have the privilege of responding to you.
I grew up with dogs and yes, they were allowed to roam freely because the weather permitted that in my country of origin.
I would not let my pet out to roam freely in 23 degree bellow zero weather in Canada without a coat .
Our beloved Irma did not need even that.
She had a beautiful coat of fur of her own to the end, thanks to Mother Nature.
There is no indication anywhere that Irma (May she rest in peace!) or any other animal was/is a child substitute, bed partner (God forbid!) and none, and I repeat none, of our mothers are bitches!!
But, the consensus of the people that we know is that now we know at least one!
It is up to you to guess who that is.
You mentioned that dog lovers should have their head examined by a good psychiatrist and for some reason
I cannot see the logic in this statement.
It is a proven fact that animals relieve stress levels in their care-givers.
Mr. Goudas’ e-mail was not meant to impress anyone it was simply an announcement of Irma’s passing to those who know him and her.
Apparently, and unfortunately, you do not.
If you had followed up on the website and examined the Letters of Appreciation you would probably have realized that
the man has done, and is doing, more than anyone could and would for society in general.
I guess your sentence was inserted in such a way to let us know that you contribute to a charitable organization. We give you credit for that.
As a matter of fact, the truth is that your letter is the only one we received with cruel comments.
Any one who knows Mr. Goudas and his organization knows that we all love animals.
Our beloved dog is dead. And right now, I refuse to give you further thought or consideration.
We know what you think and what you feel, thank you.
And maybe you should look deep inside your self to determine the underlying reason you wrote such a letter.
We would gladly accept your fondest wishes but we could not find them.
The Canada Geese have discovered that Goudas Rice Is Very Nice!
From now on when you see the Canada Geese in the sky that means either they are coming or going to visit Mr. Goudas.
It is amazing to see them perched on the rooftops of the other buildings in what could be interpreted as wanting to have a clear view of Mr. Goudas and his vehicle up to half a mile away.
These beautiful birds are a Canadian Treasure.
They are well known all over the world and yet some other countries have no knowledge of their appearance and mix them up other birds or turkeys, ducks or swans.
They are extremely smart, travel in groups, monogamous, are very protective of their young.
They find places to hide their young ones should there be any danger in the area, and come close to you if they are absolutely sure you are a friend. They will attack to protect their young ones.
From the time they are babies with their soft feathers to the point their little wings become hard, they are not very attractive looking. However, when the proper wings are finally formed they begin making trial flights, always within a group.
Mr. Goudas has mentioned that there are quite a few of them with deficiencies in their legs, a fact which may be due to the impact of their weight and pressure on their legs upon landing on hard surfaces.
Mr. Goudas (Spyros Peter Goudas) wrote a book about this Canadian Treasure,
titled, Canada Geese, and he had quite a few compliments from people who like them anyway, in spite of the fact that they pooh very often. Mr. Goudas seems to have taught them to go potty somewhere else before they come for breakfast, lunch or supper.
It is an amazing sight to see them land and eventually get ready for departure.
By reading this book, you will gain insight into their intelligence.
Mr. Goudas wrote Canada Geese during a period of enormous pain.
In fact, at the end of the book he closed the subject by saying,
“Who knows if I will have the pleasure of being reunited with them next year!”
He has finally admitted that it was not if the Canada Geese were going to return, but whether or
not HE would be around to see them the following year because of the tremendous pain in his back,
pain in his leg and floaters in his eyes.
He pondered, what on earth would be next!
We are very, very happy to say that Mr. Goudas is still around (still in some discomfort), the Canada Geese have returned and told him personally, privately and confidentially that they had occasionally visited other rice plants only to be disappointed with the quality of the rice (broken, discoloured, un-uniformed in size, hard to digest, terrible odour.)
Let us stop with the joking, we will try anyway.
Nevertheless, the book, Canada Geese is a treasure within itself, even the Canadian Government appreciates it.
He is specialists in his profession
"The ethnic market has grown exponentially in the last 40 years, and Mr Goudas meeting the challenge of more diverse ethnic foods through having devoted exclusively to that. Read the Mango, Ackee, Curry story, the cow food story ECT.
He also doing a lot more micro marketing.
He saw the exploding ethnic food market and capitalized on it, he's also got a wide variety, and he's always been a quality offering. He focused on developing products based on what the customer preferences by providing them with the best the word has to offer, instead of trying to propagate a house brand or an unknown brand that the customers were not familiar or comfortable with.
He is specialists in his profession, and it's not simply putting product in a can or bag and slapping the label on it. Because the ethnic complexion of Canada changing, Mr Goudas went a step further with the foods he was producing.
He started to make ethnic soups that would taste no different from the soups made in the country of origin.
In other words, when started to make soups he made little concession to the taste buds of Canadians, but that faithfully reflected the tastes of the country the recipe came from.
"When making Spanish soup, I made sure that Spanish people like it, Mr Goudas says.
"If other groups want to buy my soups, fine, but as long as I satisfied that people from the soup's country like it, then I am very happy." To do this, he had; for instance, Sri Lankan people living in Canada come and taste his Sri Lankan soups to ensure that I had the taste just right.
He also increased the variety of oils to include extra virgin olive oil, sesame oil, sunflower, canola and Soya oil.
If a particular olive oil is best made in Greece for example, he went there to get it, because his focus not on how cheaply he could buy a product, but rather how good it is, and this is just one of countless examples.
He brought in rice from many parts of the world, including the TAI-TAI brand rice from Thailand, considered to be one of the best scented rice in the world.
He went to the prime sources to get most of his fruits and vegetables.
On the Snappy pop, for each flavour, he spent more than 6 months like a chemist, mixing and tasting over and over again until he achieved the exact flavour that he wanted.
Today, the formula for Snappy pop is the same as it was 30 years ago but the ingredients now have to be sourced from a number of countries.
Originally, he only had about three types of canned beans: red kidney, chickpeas and Romano beans.
But today he has 32 varieties, which include Soya beans, said to be useful to women who suffer from certain cancers, and Fava beans (broad beans) also said to be helpful to people who suffer from Parkinson's disease.
Despite their appearance, canning beans is a very complex task if you want to have a proper product for your customer.
For example, Mr. Goudas examines the beans for appearance, blemishes, size, texture, taste, skin defects, heating penetration etc. before giving the go ahead to can it.
Some beans have to be transported on air cushioned trucks with padded skids to minimize any skin defects during transportation, because Goudas believes that to get a good product out, you have to put a good product in.
Goudas also brought in bitter cucumber, also known as Karalla, which has medicinal value because it contains a substance similar in effect to insulin.
He also tried to balance the flavor of his pepper sauces and create a variety.
For instance he had papaya as an ingredient in one and banana as an ingredient in another to balance the hotness and the enjoyment.
Then he created the Ready to Eat Food Line, such as spinach and rice, leek and rice, beans and potato, and many more.
In the middle of 1999, the Canadian government stopped the importation of dairy products (rice pudding and custard.) because of health issues. Goudas rose to the occasion, spending an enormous amount of time and money to develop and produce these products in Canada.
Currently he produces custard, regular rice pudding, as well as rice pudding with Pineapple, or raisins, and rice pudding with peach.
Mr Goudas recreating new labels for his products to make them more attractive.
Right now he is working on putting the essence of fruits or vegetables on the label; this wonderful innovation will allow a customer to know the fruit smell even before opening the can, and a customer walking along the aisles in a supermarket will know that the item is in the neighborhood even before seeing it.
Goudas is working on this innovation to make shopping more helpful to the blind.
This was initiated after an encounter with a blind person.
He made a gift of some canned food to her, as is his custom, and he noticed that the first thing she did was rub her fingers on the top of the can, trying to feel the embossed can codes.
He then realized that with the new system of inkjet printing of these codes on the cans, the blind would have no
way of checking this information. So he embarked on this project on their behalf.
He has put a lot of effort on this project, and has expressed a desire to complete his mission before he closes
his eyes permanently.
The Immigrant English and Greek Version Covers.
We are looking at the English and Greek Version Covers of The Immigrant, the biography of Spyros Peter Goudas.
The Immigrant. Does that word resonate with us? Of course it does, a big percent of us are immigrants in the beautiful country of Canada.
Many of us have left countries for varying reason, some related wars related to racial issues, secular (church/religion) issues, political strife, etc. However, upon arrival in our new homeland of Canada, it is very common that a black and a white person work in the same office, a Muslim and a Buddhist work in the same factory or plant, a Hindu and a Catholic are civil servants in the same office. (Turban, dreadlock, etc., are optional.)
If we had to post the photos of all the people who have visited Spyros Peter Goudas office, with whom he has had dinner onto this website, it would be a multi, multi cultural display so large it may need a separate website for the viewing because the website would be overloaded.
The decision to write his biography was not an overnight task, and to undertake such an endeavour these days, you need writers, editors, programmers, photographers, photos, experts in design and Adobe Photoshop and Adobe Illustrator, website developers, proofreaders, and a printer an to mention a few, and of course a story.
Certainly, there are many people who have the qualifications, for example, people who are millionaires, those who have inherited money from the parents, or were born with the gold spoon in their mouth.
So you sold some real estate and made a million bucks. Yeah. So what is the story behind this?
Here we have a man with a very poor family (Olives and Bread were a family dinner) who started working at age 9 to help support his family. There are black and white photos as proof. He became a business man in construction at age 16 and a general manager at one of the largest construction companies in the complicated traffic city of Athens.
Yes, at age 16 not 46 or 5o, demolishing buildings to accommodate the reconstruction of new ones and building new ones from the ground up.
Could you picture this situation? He is on the ground, looking up giving orders to the crew (with an inquisitive crowd of hundreds of onlookers watching from a distance). Remember, there were no portable phones at the time.
To understand this sentence, you have to promise us to visit Athens and take a tour once in your lifetime.
After you visit Parthenon (Acropolis, Delphi, Olympia, and the other hundreds of historical sites in Greece.
You then have to get to the intersection of Panepistimiou and Patision Streets and imagine that the traffic will stop for a week in that intersection. It will seem to you that this is the end of the world because there is a massive crowd of people everywhere. Just to cross the intersection from one side to the next, you have to face 10 traffic police officers.
So you not obey the traffic lights, you obey the Traffic Police Officer.
These officers are specialized in controlling pedestrian traffic, not to catch a thief or to solve a murder case.
If you know what we mean.
It was at this intersection that the young Spyros Peter Goudas was assigned to demolish and rebuild 2 highrise buildings.
We have to pause here for a minute to let you know that we cannot go any further without inserting a bit of comedy.
Since we are on that intersection, there used to be two Cinemas. One called Alaska and Rosie Clair.
Those Cinemas ran 24 hours a day and with very small entrance fee, you could enter the Cinema, have your sandwich and/or sleep for a few hours. In a few words, it was a home for the homeless.
Old timers from Athens Greece would remember these venues.
There was War movie starring John Mills who at one point and time threw a hand grenade which made a huge explosion when it landed with a very loud noise upon explosion.
There was this particular guy who had seen the film a couple times and at one point he had the urge to pass some air.
He figured out if he waited another minute or two, he would have the pleasure to pass the air along with the loud noise therefore the John Mills explosion would suppress his.
This is exactly what he did.
A few seconds later the aroma penetrate the whole environment and someone tapped him from behind and said to him, did you see what happened?. The guilty guy said, yeahhhhhhh! there was a grenade explosion.
The fellow from behind said I saw the explosion too, but I didnt notice, if the grenade fell in a septic tank.
We have no idea where he comes up with these jokes. This one is hilarious and we could definitely relate to it.
So this young 16-year-old with the full responsibility, determination and focusing, had only one thing in mind - to finish the job safely and with accuracy. He does not anticipate bravo from anyone, only the satisfaction from within himself that he did the best he could and be very happy when the final outcome is complete.
Should you take a close look at his young photos, you will note that he was quite a handsome man and because of the physical nature of his job was well built and muscular. (One of the writers suggest a Paul Newman look-a-like).
However, he stressed that it never occurred to him to become a gingolo.
We had to correct him and inform him that the word was gigolo. Therefore, we believe him.
In his latest photos within the biography you will note some changes in him, for instance white hair, ballet dancing (??!!), salute-like exercises. He is very quick to explain that there is a story behind each strand of black hair that has turned white.
We will backtrack into the story of arriving in Toronto, Ontario, Canada, sleeping on the benches at Old City Hall (Queen and Bay Streets). Back then, according to him, there were not many homeless people in Toronto.
40 something years later, according to what we know, he is supporting many organization that support the homeless and underprivileged. There are many, many of these organizations.
He is now involved in supplying the food for the people who prepare the food for the homeless.
This is not an exaggeration of facts, or written to impress you about the character of this man who has become the name behind a label, you simply have to visit the Letters of Appreciation Section of his website, have a coffee and read the documented details or speak to any of the individuals who have signed and submitted the letters.
Can you imagine! The posted Appreciation Letters have been compiled within the last few years, only when he it was suggested to him that he keep copies to authenticate his generosity and philanthropy.
We will return to this subject later. Back to our story. Sleeping on the streets. According to one of his employees in the article written somewhere, she says now we know that he does not sleep at all.
So he got three (3) job, blah, blah, blah, Opened his first store, he created products, he was involved in Radio Programming, he ended up with a couple nice clubs, giving Christmas parties for children, etc., etc, and January 1979, he crushed his leg.
After that, he had very happy news, George Hall, an Officer from the Government came over to seize his plant.
We believe that this was the same time that the song ON THE ROAD AGAIN (song by Willie Nelson) emerged.
Who knows, maybe Willie Nelson wrote that song with Mr. Goudas in mind in 1980.
14 years later, in 1993, he received the Entrepreneur of the Year Award.
How can this happen? How? How? How? Someone please explain. COULD IT BE MAGIC ?.
His support and outreach to the community was unimaginable. Anything from Hurricane Gilbert in Jamaica, Tsunami Disaster in Sri Lanka, Flood Relief in Pakistan, Senior Citizens Homes, Organizations, Food Banks, etc. became a daily routine to him.
In addition, he immersed himself into to creating the most beautiful products the world has ever known for every nationality in our multicultural nation of Canada.
We must admit that we all have witnessed the accuracy of the above. And believe this HE HAS TRIED EVERY ONE OF HIS PRODUCTS ONE HUNDRED TIMES BEFORE RELEASING THEM TO HIS CONSUMERS.
Additionally, when he is creating a product for a specific nationality, he lives, eats, sleeps, dreams, even breathes the products. As evidenced in the creation of curry powder in the Curry Story, his Latino Masa Creations and his bitter, bitter, bitter Lupini Story.
Once the product is accepted, should other nationalities accept it, that is a wonderful plus.
Never a dull moment. Endless sleepless nights, never ending days, documenting certain events.
Finally, the first printed copies of the Immigrant arrived for distribution.
All his employees were invited to celebrate the occasion and be presented with personally signed The photos captured the occasion.
Well, what a comeback! And during a period of pain the back and floaters in the eyes.
As it has been somewhere, you cannot keep a good horse down.
During this time somewhat suggest, Hey Spyros since you are Greek, why not a Greek version?
He responded, Why not! That is a brilliant idea!
So he assigned the responsibility to one of the best translators he knows Mr. Basilis Diamodopoulous, a very educated individual and President of CHIR Radio Staion.
Mr. Diamodopoulous worked for five (5) months day and night translating from Page 1 to Page 78.
Several other people were involved in translation, namely, Sophia and Livia Papadimitri Niki Stamatakos, Asphasia Kourtesiotis, John Pardakis, among others and himself.
PHOTO OF Anastasios Ghikas
Finally, the Greek Version was completed and he sent it to Anastasios Ghikas in Chicago, U.S., a professor of the Greek language.
Two months later, he arrived in Toronto with revisions and corrections.
This was very happy news for Spyros Peter Goudas.
He called a friend of him, an ex-bank president of a Greek Bank to proofread.
The gentleman took the book home only to return the following week to tell Mr. Goudas the following: that he has seen a couple double spaces, maybe some extra commas and one spelling mistake.
He added further that as he was reading the book, at one point he ended up in the Letter of Appreciation and he thought to himself that Spyros Peter Goudas could write anything he wants here, who is there to challenge and verify.
So at one point and time, as he was resting and watching television while his wife was in the bedroom reading the biography, she started shouting his name telling him, Look here in this paragraph, you see this letter, I wrote this letter to Mr. Goudas 20 years ago, that my name.
He further mentioned to Spyros Peter Goudas that if he had a gun he would shoot himself because a little while ago, he had the above thoughts.
Apparently, the Greek Version was ready for printing.
Spyros Peter Goudas called the printers and the Sales Manager, Christos Livanos of the publishing company said Mr. Goudas may he scan the book for a week before printing.
Spyros said go ahead, I believe that it should go straight to print since he had corrected the necessary changes.
Nevertheless, he allowed Mr. Livanos a few days to scan the biography.
The following week he received a call. He suggested changes to be made not in grammar but a list of more descriptive words which he believed would enhance the Greek text.
Mr. Goudas had a meeting with the people involved the original Greek version past and the unanimous decision was made that the recommended words by Christos Livanos would definitely enhance the text.
Thus said, changes were made and finally the Greek version of the The Immigrant, Metanastis became a state of the art biography. The book has become very popular in the Greek Community.
It is not unusual to see his biography being sold on E-Bay. $59.00 U.S. going one, going twice, Gone!
Of course, that was the biography up to this time period.
Evi Lioutas and Christina Plahouras.
We end this section with a quote from Mr. Ghikas, "Spyros Peter Goudas story is a source of inspiration for all of us. His biography can be used as a practical business manual, as a leadership and marketing book, as well as a personal development guide.
Of course, in his pages, there is also a lot of humour for any taste, that can entertain the readers.
Whoever reads this biography, however, should not attempt to imitate Peter (or any other leader) precisely, but they should discover their own interests, talents, strengths and weaknesses, as well as abilities.
And after they have made a plan with what they want to make of their lives, they should start putting it to work as soon as possible. The secret is not found on intentions and plans, but in their EXECUTION."
HAPPY 65TH BIRTHDAY SIR! March 29 2007
It is 9:20 p.m. on Wednesday, March 28, 2007. It is not unusual that I am sitting here at work.
My hours have been rearranged because my boss apparently works 29 hours a day.
Anyway, tomorrow, he will be 65 years old. Happy Birthday, Sir! Congratulations on reaching such a milestone in life, thank you for what you have done and accomplished in this time period and may our great and wonderful God, our Father Almighty, continue to bless you and keep you strong, healthy and productive for many, many, many more years.
For without you, there will be a terrible void left in the world because, you have made it possible for millions of people to have food on the table.
There are no words to describe my gratitude and appreciation for everything you have done and I am very privileged to have made your acquaintance. Thank you from the bottom of my heart.
An e-mail arrived in the office today from one of our many suppliers. It has been reproduced exactly as is and is a sincere testament to the Man for all Seasonings, rice products, beans and peas, soups and prepared meals, canned vegetables, beverages and drinks, tomato products and pastes, canned fruits, sugar, flour, sauces, condiments, spices, etc., etc.,
Mr. Spyros Peter Goudas, who for almost 40 years has dedicated his life to a mission which has been successfully accomplished in spite of many trials, disappointments, personal tragedy and grief.
The text of the e-mail is as follows:
My name is Theologos Kangelidis, my English is poorest than semi poor. But my will to express my opinion for Mr. S. Peter Goudas is very strong and I will try to do it anyway I can. I hope I will be understandable.
Before about a few years, I was so much disappointed of my life and so tired from all the bad moments I had with my work( after few years of hard work I had set up a little factory for canned food) in Bulgaria( I am Greek) I was looking to the net for some companies to collaborate with and send to them some samples…
As I search I found a website called www.goudasfoods.com. I wrote a letter to him and after a while I had already an answer which left me surprised. How fast this man reply to me although he was very busy with all his products.
After a long conversation with the man, I left with the opinion that he is a very clever hard working man looking for perfection for his products. But all this was like a fairy tale for me, because he said to me that he will advance money and raw materials to me…you see I was in a difficult time… NO ONE WILL BELIVE IT SINCE WE DON’T KNOW EACH OTHER!!!
The next morning they call me from my bank that an amount of US dollars has arrived from Canada to my account.
I don’t believe it! Yes, it’s true!!! After a short time, a whole load from Mr. Goudas raw material to begin production of his products arrived in Bulgaria for me.
Since that day till today, me and Peter have produce more than 35 articles under Mr. Goudas brand, all of them under his straight observe and opinion (you see, he wants the best in the world and not less) and we are good friends more than business partners.
Honestly, I am 45 years old and I have seen many things in my life, for first time I have met a person like him.
Words are very poor to express this entire phenomenon called Peter Goudas! He is a whole catalogue from qualities
Honest, hard working, human, sensitive, clever, hard to the difficulties of life, funny when he has the time, simple and thousands more… If he was not near to me, at all these hard moments of my life I really do not know if I was here today.
I pray to God every day to keep him alive and healthy because he is a good man…
I want to thank him in a very open and public way for all people to see who Mr.Goudas is.
If the world had 2 men like him maybe life was better for sure. And to close this long letter, I must thank all his team in his company (they are all of them perfect). And all his valuable customers that they respect so much his name and his products which without any date are the best in the world! I am proud to serve him and his company! With all my respect, Theologos Kangelidis
Bernadette Scott: As I continue to type this, I am overwhelmed.
The above letter perfectly describes this man whom we all know as MR. GOUDAS, and I sincerely believe it is the most appropriate Happy Birthday and Thank You to Spyros Peter Goudas
Since I have been recording the details of his life for his biography titled, The Immigrant, I have become aware of the strength and determination of Mr. Goudas. We love you sir and never ever forget that.
You have made the world a better place! Happy Birthday Sir! You are an inspiration to all of us.
From all your faithful employees, and of course Koukla.
Peter Goudas: My whole staff knowing my situation encouraged me not to retire, since not only them,
but the world needed me, maybe now more than ever before because the tremendous experience that
I possess should not be allowed to go to waste. Not yet anyway.
Now, I am 65 years old and I am better than ever before. I can walk some times without the assistance of a cane,
no more floaters, I drive without dark glasses and I control my blood pressure, until one of my secretaries causes it to rise.
I thank the Lord for keeping me in the top shape that I am in, at this stage of my life.
Spyros Peter Goudas
The book, Miracles Still Do Happen by Spyros Peter Goudas, give further details of the events.
This wonderful booklet is considered by many to be on a spiritual level.
It has been read in many churches, especially those named St. Paraskevi.
And has been translated into many different languages and published in numerours newspapers and magazines.
We hope you enjoyed reading this story and that given you some inspiration.
Do not let this booklet collect dust in your library.
Pass it on to a friend.
You may have seen Mr. Goudas’ Sugar in stores somewhere, or you may have used it or have a package in your cupboard.
You may also have noticed that the package states, 100% Pure Cane Sugar.
Do you know that some sugar is made from other sources than sugar cane? For instance, a good proportion in the sugar industry is made from beets. So, if the package does not state, pure cane, there are many other possibilities.
There are lots of people in this world who have not seen a sugar cane plantation or factory.
We did not want to include it in this biography, because there are too many photos that would make opening the site difficult.
We have, therefore, provided you with a link so that you may view and become familiar with sugar mills in South America.
The article you are about to read is a letter following the mud slide in Colombia when the mountain collapsed and closed the highway for miles, hampering delivery of the sugar to the port for export.
That incident cost the country millions of dollars in losses.
Mr. Goudas suffered losses as well.
However, the letter below was posted in various magazines.
The properties in the area he mentioned have a prime price to potential buyers who would like to have a $1,150,000.00 view.
April 16, 2007 Dear xxxxxxxxx: in Colombia
I am sorry that I was unable to attend the Macrorueda in Colombia this year due to the fact that I am recovering from back pains. Nevertheless, once I am in top form again I promise to visit you in Cali as soon as my Doctor allows me.
I would like to document some points with respect to our relationship and sugar from Colombia.
If you remember, all of you were present at the meeting with Canadian Chain Stores and were witnesses the arrangements I made with them for the Canadian sugar industry.
That was an historic moment due to the fact that Canadian Chain Stores had never purchased sugar from any other supplier except the ones they dealt with.
Everything was running smoothly: LC’s were opened on time; warehouse arrangements were in place, storage facilities,
packaging machinery and material arrangements were in place, including trucks for delivery and working capital to support the financing of the credit given to them.
Even banking arrangements were implemented as you witnessed with the Bank representative during our encounters in New York as well as at the Toronto Head Office.
Unfortunately, after all these plans were put in place, 50% shipments of sugar from Colombia did not materialize due to several unforeseen circumstances.
For example, the mudslide that occured between Cali and Cartagena when the mountains collapsed and closed the highway for miles for an extended period of time. Of course, this is considered as an act of god, but I am the one who paid the price.
Nevertheless, my contract with Canadian Chain Stores still had to be fulfilled.
As a consequence, I had to go the open market and other countries to obtain sugar and I was forced to purchase at any price which was generally above the going prices. In the end I suffered a loss of approximately $1,150,000.00 instead of the initial plan.
In the mean time I have learnt one very valuable lesson that makes me extremely happy:
I am able to sell sugar under the Mr. Goudas Brand because of the acceptance from the general public.
I would also like to point out that Colombia has supported me in this situation by providing sugar at actual cost in order to average my prices and not create additional losses.
I feel that my relationship with you and Colombia is in very good standing and despite the unforeseen circumstances up to this point, neither of us has backed out.
In conclusion, I would like to relay this to you. That I had a wonderful visit to Filandia and Armenia in Colombia and had an incredible view of the area that was worth over $1,150,000.00 which is equivalent to my losses.
Regards, Peter Goudas
The photo you see is a compilation of four (4) different photos joined together to achieve this beautiful, scenic landscape and was taken by Spyros Peter Goudas himself.
June 12, 2010 at 3:24 p.m. His beloved Koukla was gone
Mr. Goudas found himself so inspired by Irma, her "best friend" Koukla, and Tiger the cat, that he decided to write a
story about them at 3:00 a.m. on August 20, 2003.
The story has been translated into many different languages, such as English, Greek, Italian, French, Chinese,
Spanish, Sri Lankan, and Korean. It is also available in 4 audio formats: English, Greek, Spanish and Italian.
The English narration is by Jesse MacDonald. The Greek version is narrated by Basilis Diamadopoulos from the CHIR
broadcasting company. The Italian translation and narration were done by Antonio Figola. The Spanish narration by Jairo Rios. The Chinese translation by Henry Ching Lee. The French by Karine Giroux. The Korean by Dr. Youngsoo Kim.
The Spanish by Alex Alvarez from Nicaragua, Rafael Onofre from Mexico, and Milagro Franco, from El Salvador.
The Greek by Sofia Papadhimitri. The Sri Lankan by Chandraleela Kana
The Koukla, Irma and Tiger story is the subject of animal lovers, humane society members, and people who plan to adopt a dog or a cat and want to know more about the animals. It is a wonderful gift for children. Mr. Goudas has generously donated various versions in C.D. format as presents to children. Their story is also available on the following websites:
The English version is superbly narrated by Jesse MacDonald, one of the most gifted voices in the world today and
a personal friend of Spyros Peter Goudas.
Although the following is not part of the script, at the end of the narration Jesse made this statement:
"Ladies and gentlemen, kids! Mr. Goudas has always had dogs and cats in his life; a true humanitarian!
As mentioned before, Mr. Goudas wrote this article at 3 a.m.
It is obviously not a business article, but to me it’s one of the nicest articles I’ve ever read.
It characterizes beauty, warmth, love, kindness, compassion, humour, and many other qualities that are
inherent in Mr. Goudas. Mr. Goudas could be a writer one day if he chooses to go in that direction.
Who knows what will happen at another 3 a.m.!"
Above you read the delightful story of these three animals. To the non animal lover this booklet is of no significance.
It may have been pleasant reading but did not evoke any deep feelings or emotions.
To animal lovers, on the other hand, this booklet speaks directly to their hearts.
There are millions of people who treat animals as a part of their family and their love for these animals flows deep within them. Sometimes you may see an elderly lady holding a dog close to her chest or a gentleman walking the dog around the block late in the evening, or the macho men with their pit bulls or a young kid with a lassie look alike collie.
Regardless of the nationality, color or religion, when it comes to their animals the international language is Love!
Each one of these people place priority on the safety, protection and health of their pet.
Life continues and as long as the pet has you and you have them, everything is fine and dandy.
However, as in Greek mythology, everything good comes to an end, and, the life span of the pet eventually comes to an end.
There are hundreds of stories related to the loss of an animal, either by accident or natural causes.
Nevertheless, the ending is always a sad story.
Each individual reacts differently. One thing they all have in common is the pain and grief that the loss leaves inside.
The original booklet was printed some time ago, and we were just about ready to reprint with additional information.
However, this information is not pleasant because we are about to announce the passing of our Beloved Koukla.
The void she has left is incredible. Each moment we expect to hear the ringing of the bells which precedes her arrival,
or turn to the left or to the right and see her there!
On Friday morning, Koukla showed signs of dizziness and was unable to walk straight.
Consequently, she spent most of the day in the arms of her master.
The next day, wanting to make her feel better Mr. Goudas placed her in her basket and took her outside for a day in the sunshine.
The new addition to the family, Miss Mon Amour, the Siamese princess, was present since she and Koukla had become fast friends. Amazingly, with some kind of cat wisdom and knowledge, Mon Amour kept walking around Koukla, continually smelling her breath to ensure that Koukla was still breathing.
Mr.Goudas was advised by the veterinarian that the inevitable was apparent since Koukla was already 16 years old.
As you may see in the pictures, Mr. Goudas spent more than 2 hours coming to terms with the situation.
Koukla took her final breath Saturday, June 12, 2010 at 3:24 p.m. He was overcome with grief and held her lovingly
in his arms, stroking her still beautiful coat of fur for an extraordinarily long period of time.
His beloved Koukla was gone, his heart filled with pain and love, eyes overflowing with tears of grief.
Time and life seemed to stand still.
Animal lovers will understand at this particular moment that we do not have any words to describe this feeling!
Finally composing himself, Spyros Peter Goudas began to perform all the acts necessary at a time like this.
He informed those close to him of Koukla’s passing and tried to find a place where her remains could be kept
until Monday morning.
He called the Humane Society and the individual who answered the telephone knew the Koukla Story and
Mr. Goudas and recommended a Veterinary Clinic in Richmond Hill. Thankfully, and to his amazement, they
actually knew who Koukla was as well. He was grateful and also humbled by this experience.
The legacy of Koukla will live on. We miss her, we love her, and we always will.
On the Monday following her passing, Mr. Goudas and staff of the main office said their farewells and she was
interred next to Irma.
It is very strange, but each moment we seem to expect your presence.
You are gone but you will never be forgotten.
The following pictures are not really a pretty sight but they show the emotions involved in losing a beloved animal.
On December 18, 2010, Spyros Peter Goudas was presented with a Certificate of Appreciation for his generous
contribution to The Mount Zion Filipino Seven Day Adventist Church, by Jesse Anunciacion, Senior Pastor.
Mr. Goudas was asked to make a speech. However, he was not prepared. In fact, the event was a surprise to him.
He was unaware that the occasion would be held in an auditorium with over a thousand people in attendance!
In his impromptu acceptance speech, Mr. Goudas recalled the day he visited the organization a few years back.
Upon entering the Food Bank, the intake worker thought he was there as a client in need of their services and
proceeded to do an intake and provide him with an assortment of food.
Finally, when he disclosed who he was, he was amazed that they all knew his brand name and products.
Mr. Goudas realized that this was a wonderful organization which helped many people regardless of colour,
race or religion. In addition, they were all volunteer members from the Church.
Therefore, instead of being a recipient of their services, Spyros Peter Goudas became a supporter!
The event was recorded on film for Television and media.
This is not the first, nor hopefully the last, time that Mr. Goudas has received a Certificate of Appreciation.
Should you scan the Letters of Appreciation Section, we suggest that you brew yourself a nice cup of tea and be prepared to spend some time. It is also important to find within the fine print some of the letters stating Thank you for Your Continued Support, if that means anything to you.
Mr. Goudas never usually attends any functions related to donations to show his face to say here I am.
On this occasion, the Monday before he received a telephone call advising him to be there on the Saturday, 10:00 a.m.
He responded that he was not too sure, he would have a better answer on Thursday.
On Thursday they called again and he did not give a definite answer, on Friday another telephone call was made followed up by a visit from 3 or 4 members of the Church, including Ms. Belle who told him that the occasion would be a small get together and she would be very happy to see him there. In fact, she told him she would not leave until he promised to attend. Which he finally did.
He arrived there late only to realize that there were lots of cars but no one outside. That gave him a chance to smoke his cigarette before going in. Upon entering the building, he realized that there were approximately 1,000 in attendance.
He was surprised to learn he was a guest-of-honour.
Leaning Tower of Pisa Can-struction
lThis magnificent replica of the Leaning Tower of Pisa was constructed and displayed in the lobby of the Toronto Dominion Building in the heart of downtown Toronto, along with some other equally majestic structures.
These structures consist entirely of canned goods;
upon careful examination one realizes that the Mr. Goudas canned Beans and Peas were prominent
items in this magnificent structure.
It takes lots of creativity, understanding, planning,
patience, imagination and the casting of the best
quality material to assemble.
These structures were on display until 31 December, after which these canned products were donated to the needy people. So therefore everyone is a winner:
Mr. Goudas for the publicity, the architects for their achievement, as well as the general public for the amusement and pleasure. Most importantly, the underprivileged received the best of the best for their dinner.
Another magnificent structure was "The Hand of God", artistically made to admire.
The creativity for these structures is to be credited to the following:
Core Architects Inc. 317 Adelaide Street West, Suite 600 Toronto, Ontario / M5V 1P9
Mr. Bill McEwan President and CEO Sobeys Inc.
115 King Street Stellarton, Nova Scotia B0K 1S0
March 23, 2011
I recently read two articles referring to you and your Company: the speech at the CIBC Retail and Consumer Conference in Toronto (Canadian Grocer Staff, February 23, 2011), and a conference call by Canadian Press (March 08, 2011).
It is true that long-standing, traditional supermarkets have found that there is now fierce competition from new stores and this trend will continue.
As you will recall, Goudas Foods had a happy and mutually productive association with your company for over 40 years, until January 23, 2010 when we received a three-line-letter communicating to us that our services were no longer required in Sobeys stores without any rationale or explanation.
In my subsequent discussion with you, you indicated that you had put people in place to do a job, and you allow them to make the decisions relevant to their jobs.
Apparently, one year later, the deletion of the Goudas line of products has shown its effects through your statement that profits per share are down from a year earlier.
Although your team has done everything possible to improve sales with the off brands, anonymous brands, re-naming, restructuring and using multiple advertising techniques to attract new customers, it is quite possible that some of these initiatives may have backfired to the point that, instead of the company going forward, many same store sales have declined.
You have indicated that Sobeys is looking for new alternatives for multicultural and ethnic offerings.
May I respectfully suggest that you re-examine the options you have in front of you and look at why the largest ethnic supplier in the largest market in Canada was removed from your stores.
I would like to point that the Goudas line of products also includes 20 additional associate brand names that Canada’s multiethnic population is familiar with and have accepted and used for years.
So much so, that loyal customers travel to stores that have the privilege of carrying these products.
This shows that our customers will not accept any substitutes at any price.
Our brands and associate brands have not only been recognized for the wonderful appearance of the label that signify superior quality of the contents, but also have been recognized from all the nationalities regardless of the age range.
Our company has been synonymous with and supportive off numerous organizations, associations, scholarship centres, senior citizens homes, church and even food banks.
In addition, there are endless articles and write-ups in magazines, newspapers and letters of appreciation.
In reading your articles it saddened me to realize that an organization such as Sobeys with whom we had shared an excellent partnership for so many years is now, instead of going forward with all the changes, stepping back through loss of sales, margins and customers.
Our company has the irreplaceable ability to correct the huge mistake made on January 23, 2010.
Should you need any further clarification, send me a first class ticket with all the trimmings and treat me to a dinner at the nicest restaurant in your city.
At that time with in depth discussion, I believe that I can present your with facts that will definitely assist you in turning your Company around for a positive statement by next year, 2012.
Regards, Peter Spyros Goudas
Within a three-year period, the predictions of Spyros Peter Goudas materialized.
The requested meeting and information session never took place.
The final outcome appeared in national newspapers, magazines and write-ups from various financial analysts emphasing the impact on the tremendous mistakes in administration at major grocery retailer.
Evidence of the effects are exhibited in many articles, including the Financial Post by Hollie Shaw, February 12, 2014.
Canada’s grocery giants face prospect of eroding
margins that could lead to double-digit stock declines, report says
Celebrated their birthday on March 29, 2011.
FRIENDSHIP AND BIRTHDAY CELEBRATION Corrado Acaputo (left) and Spyros Peter Goudas both celebrated their birthday on March 29, 2011.
With a combined age of 149 years, there was a lot to reminisce about.
Spyros Peter Goudas turned 69! Corrado 80 years young is an excellent tenor and vocal instructor.
Mr. Corrado Acaputo and Peter have been friends from the beginning of the Mr. Goudas enterprise.
Corrado produced parts of the Caribana video in 1975, The Goudas Rice Song and several Goudas commercials for Radio and Television is the 1970,s and 1980,s. They made a toast to a friendship that has lasted over 40 years.
Dear friends and visitors to Peter Spyros Goudas Recipes website:
Welcome to some of the finest Recipes ideas, that allow you to create your own dishes.
Most of the recipes have been written with humour and include background stories, allowing you to have some
fun while cooking. Eventually, who knows, that hidden gourmet within you will emerge.
Pictures of dinner parties may float in your head; impress friends, lovers, mother-in-law, etc., etc.
There are also product endorsements and suggestions with respect to using them.
This is an opportunity for anyone to become familiar with products, methods and variations in preparing them.
We welcome everyone from beginners to professionals. There is something for everyone.
I would like you to know that lots of effort, patience and understanding, including research of information in preparation of each Recipe and its related ingredients have been applied into this project. It was not an overnight mission or achievement because none of the Recipes are cut and paste from related websites.
I visualize that I am speaking to a beginner because people who know how to cook do not need my instructions they only need the best ingredients to work with.
Usually those people are the types who have no idea of what a casserole is, or a spatula, how to boil water or even turn on the stove.
Therefore, they are quite comfortable with the details in my recipes that allow them to become familiar with the cooking process, step-by-step, and that eventually, they would be able to do a variety of cooking.
We have incorporated several articles related to Black History Month (this is usually celebrated in the month of February). The majority of these have featured the accomplishments of Black and African individuals in general.
Today, we are breaking the rule by inserting an article with the above title about a man, Spyros Peter Goudas, and his impact on our history.
Are you an immigrant like us? I am referring to my newspaper staff as well as those who are involved with, know the man personally, or have heard about him.
Mr. Spyros Peter Goudas gives substantial support to numerous institutions, organisations, associations, disaster relief efforts and churches irrespective of its members affiliations, colour, ethnic background, race or religious persuasion.
His association with Mount Zion Filipino Seventh Day Adventist is no different from his association with various other foundations, charities and organisations and as such must not be interpreted as a specific inclination towards this religious belief system.
Should you view the letters of appreciation on Mr Spyros Peter Goudas website you will find evidence of his involvement with various religious and non religious organisations, provided you have enough time to read them.
Article RAYMOND SAMUELS
Spyros Peter Goudas has made an invaluable contribution to this country.
Do you think he deserves even more recognition for his outstanding contributions to Canada's vibrant and dynamic multicultural society?
The Order of Canada was created in Canada’s centennial year, 1967.
Since then, many deserving Canadians including artists, scientists,
doctors, educators, entrepreneurs, community workers and many others,
have been appointed to the Order of Canada.
Their contributions are varied, but they all have enriched the lives of others.
The Order of Canada’s motto is DESIDERANTES MELIOREM PATRIAM
(“They desire a better country”)—words its members bring to life.
A Few More Personal Questions.
Finally, now that we know a lot of things about the man, we asked him a few more personal questions, like what his favourite films were and who were/are his favourite actors.
As a consequence, we have learned that he has a library of over three thousand films on file!
Mr. Goudas’ favourite films:
Du rififi chez les hommes (1955), The Brothers Karamazov (1958), Around the World in Eighty Days (1956), Casablanca (1942), Marty (1955), Lost Horizon (1937), The Out-of-Towners (1970), Elmer Gantry (1960), Fiddler on the Roof (1971), Casino (1995), Eleni (1985), The Young Lions (1958), Emile Zola (1937), Giant (1956), The Last Emperor (1987), It’s a Mad Mad Mad Mad World (1963) , 42nd Street (1933), Oliver (1983), The Egyptian (1954), The Winslow Boy (1948), Seven Brides for Seven Brothers (1954), Peyton Place (1957), The Sound of Music (1965), The Treasure of the Sierra Madre (1948), One Flew Over the Cuckoo’s Nest (1975), The Poseidon Adventure (1972), Zorbas the Greek (1964), The Bridge on the River Kwai (1957), Imitation of Life (1959), The Last Angry Man (1959), Double Indemnity (1944), The Russians are Coming, (1966), Frank Capra’s It’s a Wonderful Life (1946), Quo Vadis (1951), Popi 1969, Network 1976, Missing 1982.
Mr. Goudas’ favourite Actors:
Eddi Constantine, Danny Glover, Sidney Poitier, Paul Muni, James Stewart, Anthony Quinn, Charles Chaplin, Warner Baxter, Jack Lemmon, Ronald Colman, Van Heflin, Henry Fonda, Ice Cube, Burt Lancaster, Marx Brothers, Marcello Mastroianni, Sean Connery, Peter Lorre, Claude Rains, Paul Henried, Clint Eastwood, Michael Rennie, Humphrey Bogart, Yul Brynner, Paul Newman, Alan Arkin, Spencer Tracy, Jonathan Winters, George Arliss, Kirk Douglas, Fredrick March, Ernest Borgnine, Gary Cooper, Denzel Washington, Thanasis Vegos
Mr. Goudas’ Favourite Actresses:
Hattie McDaniel, Irene Dunne, Dorothy Dandrigde, Bette Davis, Olivia de Havilland, Nargis Dutt, Katherine Hepburn, Greer Garson, Sophia Loren, Elizabeth Taylor, Gene Tierney, Angela Lansbury, Judy Holiday, Doris Day, Natalie Wood, Anna Magnani, Claudia Cardinale, Ingrid Bergman, Judy Garland, Rita Moreno, Deborah Kerr, Simone Signoret, Eva Marie Saint, Lila Kedrova, Lee Remick, Irene Papas, Greta Garbo, Katina Paxinou, Faye Dunaway, Sally Field, Julie Andrews, Whoopi Goldberg, Maria Schell, Miriam Colon,
Mr.Spyros Peter Goudas has subsequently written a book years leter which includes the Bougatsa, Galaktoburico and Baklava recipes.
Of course, it is a wonderful booklet written in a comedy format.
Okay, this is the end of this session and this wonderful era.